Carson Tanoury
Dallas,TX
Summary
Innovative Media Director driven to make history by specializing in multi-channel paid media advertising. Offering 8+ years' experience in identifying and materializing clients' needs into creative marketing strategies. Skilled in optimizing media budgets and assessing performance to increase business profitability.
Overview
9
9
years of professional experience
Work History
Director, Paid Media Strategy
Starcom - Constellation Groupe
Plano, TX
09.2021 - Current
- Develop cross-channel media strategies and plans for Samsung Mobile division to drive positive ROI and deliver on Samsung business goals
- Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
- Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business
- Manage multi-million dollar budgets and corresponding campaign projects while ensuring that all deadlines are met
- Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plans
- Collaborate with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation
- Analyze client’s audience strategies and work with internal groups to lead business case development
- Provide vision, direction, management, and support to individuals within the team to ensure their work aligns with our mission and goals
- Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
Brand Media/Media Planning Supervisor
The Richards Group
Dallas, Texas
06.2016 - 08.2021
- Support the integrated media strategy, execution, and reporting/analytics across digital and traditional channels for national and regional brands
- Develop and present media plans and campaign performance reviews to client leadership
- Lead digital media analytics, optimizations, and reporting
- Manage entry-level professionals to facilitate growth and development
- Train and supervise media planner teams on media tactic selection and implementation, flowcharts, contracting, negotiating, media traffic, reporting, and billing
- Serve as a primary client point-of-contact for a variety of the agency's legacy clients
- Created and implemented an integrated reporting and analytic tag process for various brands
- The new reporting process aided in a 41% boost in performance for the brand, and thus, the campaign was awarded the 2019 Dallas Fort-Worth Interactive Marketing Association's 'Most Effective Direct Response/Lead Generation' campaign.
Digital Media Planning/Buying Intern
Proof Advertising
Austin, Texas
01.2016 - 05.2016
- Assisted with the execution and maintenance of digital media plans and buys
- Performed day-to-day support function for digital media buys
- Monitored and reported digital campaign performance against benchmarks to ensure client KPIs were achieved
- Navigated digital research and tools to gather insightful information for the digital media team.
Media Sales Intern
StarcomWarnerMedia (Turner Broadcasting System, Inc.)
Chicago, Illinois
06.2015 - 08.2015
- Supported the digital and television sales process for the Turner Portfolio of brands
- Executed research, sales planning, presentation creation and delivery, client prospecting and sales calls, and evaluated client campaigns to measure overall success
- Attended sales meetings with top agencies and national brands to promote business opportunities
- Prepared and presented a prospective new client pitch to 75+ highly-ranked Turner executives
- Selected as one of 2 interns from a pool of 100 qualified candidates from across the nation.
Education
Bachelor of Science, TexasMedia Program - selective program providing in-depth concentration in media - Advertising
The University of Texas at Austin
05.2016
Skills
- Agile and thrives in fast paced environment
- 7 years in management experience
- History of identifying media opportunities, presenting them to clients, and executing
- Ability to strategically plan campaigns from audience determination, ability to best flight and execute campaigns to align with client's strategic goals and KPIs
- Strong understanding of analytics to inform and validate planning and strategy
- Experience monitoring and recommending improvements to the entire media planning process
Awards
- Awarded the American Advertising Federation of Dallas 2021 Suit Award, "Agency Media Strategist/Planner of The Year"
- Nominated by agency leadership for Alliance for Women in Media 2019 Award of Excellence, "Rising Star"
Timeline
Director, Paid Media Strategy
Starcom - Constellation Groupe
09.2021 - Current
Brand Media/Media Planning Supervisor
The Richards Group
06.2016 - 08.2021
Digital Media Planning/Buying Intern
Proof Advertising
01.2016 - 05.2016
Media Sales Intern
StarcomWarnerMedia (Turner Broadcasting System, Inc.)
06.2015 - 08.2015
Bachelor of Science, TexasMedia Program - selective program providing in-depth concentration in media - Advertising
The University of Texas at Austin
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