Carson Gooch
Arlington,TX
Overview
12
12
years of professional experience
Work History
State Manager
Campari America
07.2021 - 03.2024
- Facilitated a successful H2 in 2021 to show yearly growth for Indiana at +1.9% over 2020 in an inventory constrained business climate
- Upon taking the new position, built great working relationships with the SGWS IN Sales Leadership Team, bringing creative programs and incentives to the market
- Planned business successfully, realistically, and profitably with our Portfolio Brand Manager to insert mitigation plans through the end of 2021 to focus on key brands where inventories were healthy
- In the State Manager Role for IN, I’ve been able to expand my knowledge in other areas, such as Price Planning & Adjustments (took price on most brands in 2022 & 2023), Sales Forecasting (monthly), Invoice Processing, and distributor management at the executive state level.
District Sales Manager-NTX/WTX
Campari America
12.2017 - 06.2021
- Successfully managing both North Texas and West Texas Market Business
- Working closely and communicating effectively with SGWS to ensure all Goals & KPI’s are achieved year over year
- Actively finding opportunities and creating programs that will drive volume and profitability for Campari
- I.e., Skyy Vodka 375ml Program with Hakemy Chain in NTX where we grew the SKU 1,060% over same period prior year
- Achieved a combined portfolio growth percentage for both markets of 11.8% in 2020 against 2019
- Key focus brands with strong growth included Skyy Vodka at +8% over LY, Espolon Tequila at +63% over LY and Wild Turkey Longbranch at +61% over LY
- Nominated for District Manager of The Year for 2018 & Awarded District Manager of the Year for 2020
Key Account Manager
Southern Glazer's Wine and Spirits
05.2016 - 11.2017
- Managed three local retail chains in North Texas (Fossil Creek, Hakemy, & Sigel’s/Twins)
- Collaborated weekly with executive teams and store managers to discuss creative opportunities to drive new distribution and volume in the stores
- Controlled pricing structures and discounting for each chain covering hundreds of SKU’s, representing about 20 different supplier portfolios.
- Built and maintained strong client relationships to drive business growth.
District Sales Manager
Southern Glazer's Wine and Spirits
03.2015 - 04.2016
- Managed an On-Premise Sales Team with 14 total reps, 7 of which were Direct Reports
- Strived daily to make sure the sales reps were prepared to perform their job at the highest level by scheduling market work withs each week and demonstrating proper sales techniques to earn the account’s business
- Demanded a high level of business professionalism and determination to better prepare my team for advancement opportunities.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
Sales Representative
Southern Glazer's Wine and Spirits
10.2011 - 02.2015
- Worked sales rep positions in both On and Off Premise Divisions for approximately a year and a half each
- Responsible for building relationships and earning the business of roughly 60 on premise accounts in the Fort Worth market
- Accountable for a portfolio of wine & spirits containing well over 100 SKU’s and successfully achieving performance goals each month
- Promoted to retail sales where I called on 25-30 retail accounts
Education
Bachelor of Science - Restaurant, Hotel & Institutional Management
Texas Tech University
Lubbock, TX05.2007
Skills
- Strategic Programming & Budgeting
- Key Account Relationship Building
- Distributor Management/Relationships
- Sales Forecasting/Price Adjustments
Timeline
State Manager
Campari America
07.2021 - 03.2024
District Sales Manager-NTX/WTX
Campari America
12.2017 - 06.2021
Key Account Manager
Southern Glazer's Wine and Spirits
05.2016 - 11.2017
District Sales Manager
Southern Glazer's Wine and Spirits
03.2015 - 04.2016
Sales Representative
Southern Glazer's Wine and Spirits
10.2011 - 02.2015
Bachelor of Science - Restaurant, Hotel & Institutional Management
Texas Tech University
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