Carter Lee
Eugene,OR
Summary
Dynamic content director with a proven track record at L.A.B. Golf, excelling in videography and creative direction. Spearheaded engaging campaigns and collaborated with industry leaders, enhancing brand visibility. Adept at team leadership and training, I consistently deliver compelling visual narratives that resonate with audiences and drive engagement.
Overview
9
9
years of professional experience
Work History
Content Director
L.A.B. Golf
Eugene, OR
06.2024 - Current
- Directed, shot, edited, and released engaging content for L.A.B.'s social media and YouTube channels.
- Collaborated with influencers and professionals, including Grant Horvat and The Bryan Brothers.
- Captured and edited all product photography to enhance visual appeal.
- Produced and edited lifestyle photography through collaborative efforts.
- Partnered with various departments to develop internal messaging and training materials.
- Designed special release putters for major events, notably each Masters tournament release.
- Crafted compelling copy for diverse marketing campaigns.
- Developed collaborative content with partners, including PGA TOUR SS and Golf Galaxy.
Creative Director
L.A.B. Golf
Eugene, OR
01.2023 - 06.2024
- Led creative team meetings to share ideas and bring actionable plans to fruition.
- Proposed concepts using rough sketches, storyboards or mood boards.
- Designed special release putters with themes for The Masters, U.S. Open, Ryder Cup, Star Wars, and more.
- Designed all L.A.B. apparel including hats, hoodies, polos, socks, and accessories
- Worked on partnerships with brands like Linksoul, TPT, ACCRA, Dormie and others.
- Designed graphics for our stock putter offerings, shafts, and grips.
- Designed and produced artistic headcovers
- Filmed and edited L.A.B. branded videos
- Developed budget and negotiated contracts and quotes to ensure projects were completed within financial constraints.
Head of Community
Soundfly
12.2018 - 01.2023
- Oversaw community engagement and growth for music education platform, enhancing subscriber experience.
- Supported learning experiences for over 900 active subscribers through tailored resources.
- Hired and trained new mentors for mentorship program, fostering skill development.
- Produced, edited, and hosted Soundfly’s podcast Themes and Variation, securing valuable guest appearances.
- Authored articles for Flypaper blog, promoting music education insights.
- Collaborated with high-profile artists to aid in course production and negotiations.
- Sold mentorship sessions to prospective students, increasing program participation.
- Managed social media accounts to boost brand presence and engagement.
Bassist
The Marias
Los Angeles, CA
06.2016 - 02.2019
- Created and recorded musical parts for band’s recordings.
- Developed arrangements for live performances to enhance audience engagement.
- Facilitated outreach and support for guest performers, including featured soloists.
- Assisted in booking shows and coordinating lodging during tours.
- Toured with Albert Hammond Jr. and Café Tacvba, expanding performance reach.
- Performed at major festivals, including Coachella, SXSW, and Tropicalia.
- Showcased talent at industry events for Warner Brothers, Anti Records, and BMI.
- Contributed to negotiations resulting in group’s signing with Atlantic Records.
Director
The LOUD Program/The Audacious Foundation
Los Angeles, CA
07.2016 - 01.2019
- Oversaw growth and operations of arts education nonprofit, expanding service from five to 19+ locations across three cities.
- Trained and managed team of music and film instructors through group calls and one-on-one check-ins.
- Assisted in allocating $200,000 program budget for optimal resource utilization.
- Signed contracts with schools for annual programming to enhance educational outreach.
- Conducted outreach to schools, serving as point person during onboarding process.
- Fundraised over $150,000 in support of program initiatives from 2016 to 2018.
- Developed 32-week general and instrument-specific music education curricula for all program sites.
- Designed marketing materials and created mobile recording studio to promote program activities.
Education
BMus - Performance
Berklee College of Music
Boston, MA01.2011
Diploma - Music Performance
Grant MaCewan University
Edmonton, AB01.2008
Skills
- Adobe Creative Suite proficiency
- Videography and filmmaking
- Camera operation expertise
- WordPress management
- Audio editing
- Social media strategy
- Creative direction
- E-learning development
- Video editing
- Team leadership
- Training and development
Timeline
Content Director
L.A.B. Golf
06.2024 - Current
Creative Director
L.A.B. Golf
01.2023 - 06.2024
Head of Community
Soundfly
12.2018 - 01.2023
Director
The LOUD Program/The Audacious Foundation
07.2016 - 01.2019
Bassist
The Marias
06.2016 - 02.2019
BMus - Performance
Berklee College of Music
Diploma - Music Performance
Grant MaCewan University
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