Carter Musselman
Dallas-Fort Worth
Summary
Dynamic business development leader with a proven track record of driving growth through strategic planning and multi-market management. Expert in vendor relations and process improvement, I excel in talent development and team leadership, enhancing client retention and operational efficiency. Achieved significant market share growth while fostering high-performing teams.
Overview
7
7
years of professional experience
Work History
Director of Operations
Fooda Inc.
Dallas
07.2022 - Current
- Directed operations across multiple Texas and national markets, overseeing pop-up dining, catering, and delivery programs.
- In 2025 I promoted five employees establishing a theme of development within my team.
- Built and led high-performing regional teams, developed leadership pipelines, and drove accountability to achieve growth targets.
- Managed relationships with over 50 corporate clients and more than 120 vendor partners in Texas, enhancing customer experience and retention.
- Worked directly with the Boston operations team to improve customer experience for over 120 clients by leading and coaching team members, as well as handling service escalations.
- Designed scalable training and operational systems to improve efficiency and readiness across markets.
- Conducted quarterly business reviews with executives, providing data-driven insights to support strategic growth, and revenue expansion.
- Partnered with facilities leaders and contractors to design custom dining solutions, ensuring alignment with client needs, and long-term business goals.
- Grew market share while reducing churn through operational audits and strategic process improvements.
Operations Manager - Dallas
Fooda Inc.
Dallas
05.2021 - 07.2022
- Oversaw vendor and client onboarding, ensuring seamless integration into Fooda's operational ecosystem.
- Developed and implemented auditing systems to improve vendor compliance and performance.
- Trained regional managers and improved client retention through proactive engagement strategies.
Franchise Sales Manager
Dickey's Barbecue Restaurants, Inc.
Dallas
06.2020 - 05.2021
- Generated leads by leveraging LinkedIn to prospect potential, qualified candidates with diversified portfolios.
- Set appointments with qualified leads to meet them in person at existing franchise locations.
- Called on over 100 company-provided leads daily.
- I met with potential franchisees at conferences or in independent businesses.
- Generated consistent franchise growth, averaging four new deals monthly, supporting the company's national expansion strategy leading to record levels of active units.
- Guided qualified leads through the franchise acquisition process, strengthening the company's market footprint.
- Fostered relationships with franchisees to ensure successful launches and long-term operational success.
- Leveraged additional concepts and models to sell to existing franchisees.
General Manager
East Hampton Sandwich Company
Dallas
10.2019 - 06.2020
- Grew catering sales by $180,000 in one year by going door-to-door at local companies to earn their business.
- Directed full-scale restaurant operations, including hiring, training, and daily execution.
- Improved profitability by reducing labor and food costs through operational improvements.
Food Safety Manager
Chick-fil-A
McKinney
11.2018 - 10.2019
- Implemented robust food safety systems that elevated audit performance and ensured compliance.
- Led back-of-house operations and enforced process standards to strengthen brand integrity.
Education
Bachelor of Science - Restaurant, Hotel, & Institutional Management
Texas Tech University, College of Human Sciences
Lubbock, TX05.2016
Skills
- Strategic planning and execution
- Franchise development and market expansion
- Talent development and team leadership
- Vendor and client relationship management
- Multi-market and multi-unit operations leadership
- Process improvement and organizational efficiency
- Corporate dining and hospitality management
Websites
Accomplishments
2023 Fooda Leadership Award - recognized for excellence in operational execution and leadership impact.
Target Role
Regional Vice President - leveraging sales knowledge and deep expertise in multi-market operations to drive growth and operational excellence.
Timeline
Director of Operations
Fooda Inc.
07.2022 - Current
Operations Manager - Dallas
Fooda Inc.
05.2021 - 07.2022
Franchise Sales Manager
Dickey's Barbecue Restaurants, Inc.
06.2020 - 05.2021
General Manager
East Hampton Sandwich Company
10.2019 - 06.2020
Food Safety Manager
Chick-fil-A
11.2018 - 10.2019
Bachelor of Science - Restaurant, Hotel, & Institutional Management
Texas Tech University, College of Human Sciences