CARTER ROUSH
Palm Beach Gardens,FL
Summary
Driven website content manager with a strong background in website management best practices, web development, SEO-best practices, digital marketing strategies, project management and digital content strategies.
Overview
9
9
years of professional experience
Work History
Web Content Operations Specialist
Ideal Industries Incorporation
05.2025 - Current
- Leading global web content strategy across multiple brands, driving monthly updates, A/B testing, and personalization to enhance customer experience.
- Executing front-end updates using Adobe Experience Manager and Adobe Commerce, ensuring WCAG AA accessibility compliance.
- Managing SEO optimization and UX enhancement projects in collaboration with technical partners.
- Developing and optimizing digital experiences for product launches, events, and customer journeys across multi-region, multilingual sites.
Website Content Manager
Stanley Black & Decker
07.2023 - Current
- Maintaining SBD's North American outdoor websites with current content to reflect promotional updates, seasonal changes and brand priorities.
- Tracking and reporting KPIs to measure the success of SBD's digital properties and to make suggestions that improve website traffic and user engagement.
- Improving SBD's outdoor websites' SEO ranking through continuous site audits, content optimizations, and keyword tracking.
- Collaborating with external creative agencies to improve website strategies, develop digital products, and maintain the department's digital budget.
Website Content Coordinator
South Florida Water Management District
08.2019 - 07.2023
- Created, edited, and published content for webpages, landing pages, blog posts and applications via an open-sourced web content management system.
- Implemented HTML and graphic design to efficiently format webpage templates and troubleshoot digital properties.
- Acted as the liaison for SFWMD’s Office of Communications to coordinate and manage digital projects, oversee day-to-day web operations, and to ensure all published content is consistent and met the agency's guidelines.
Lead Digital Content Strategist
PMP Marketing Group
10.2016 - 02.2019
- Lead a team of digital content strategists and content writers, including training new employees, proofreading and editing published content, and assigning tasks to team members.
- Utilized SEO-based content marketing strategies to target consumers, drive website traffic and improve site ranking on search engines.
- Created, edited and published content for clients’ digital properties, including webpages, landing pages and blog posts via an open-sourced content management system.
Education
B.S. degree - Communication, Multimedia Journalism
University of North Florida
Jacksonville, Fla12.2014
Skills
- Website strategy development
- Content management system software
- UX/UI best practices
- HTML
- SEO-best practices
- A/B testing
Timeline
Web Content Operations Specialist
Ideal Industries Incorporation
05.2025 - Current
Website Content Manager
Stanley Black & Decker
07.2023 - Current
Website Content Coordinator
South Florida Water Management District
08.2019 - 07.2023
Lead Digital Content Strategist
PMP Marketing Group
10.2016 - 02.2019
B.S. degree - Communication, Multimedia Journalism
University of North Florida