CARTER ROUSH
Palm Beach Gardens,FL
Summary
Driven website content manager with a strong background in website management best practices, web development, SEO-best practices, digital marketing strategies, project management and digital content strategies.
Overview
9
9
years of professional experience
Work History
Web Content Operations Specialist
Ideal Industries Incorporation
Palm Beach Gardens, FL
05.2025 - Current
- Leading global web content strategy across multiple brands, driving monthly updates, A/B testing, and personalization to enhance customer experience.
- Executing front-end updates using Adobe Experience Manager and Adobe Commerce, ensuring WCAG AA accessibility compliance.
- Managing SEO optimization and UX enhancement projects in collaboration with technical partners.
- Developing and optimizing digital experiences for product launches, events, and customer journeys across multi-region, multilingual sites.
Website Content Manager
Stanley Black & Decker
Palm Beach Gardens, Fla
07.2023 - Current
- Maintaining SBD's North American outdoor websites with current content to reflect promotional updates, seasonal changes and brand priorities.
- Tracking and reporting KPIs to measure the success of SBD's digital properties and to make suggestions that improve website traffic and user engagement.
- Improving SBD's outdoor websites' SEO ranking through continuous site audits, content optimizations, and keyword tracking.
- Collaborating with external creative agencies to improve website strategies, develop digital products, and maintain the department's digital budget.
Website Content Coordinator
South Florida Water Management District
West Palm Beach, Fla
08.2019 - 07.2023
- Created, edited, and published content for webpages, landing pages, blog posts and applications via an open-sourced web content management system.
- Implemented HTML and graphic design to efficiently format webpage templates and troubleshoot digital properties.
- Acted as the liaison for SFWMD’s Office of Communications to coordinate and manage digital projects, oversee day-to-day web operations, and to ensure all published content is consistent and met the agency's guidelines.
Lead Digital Content Strategist
PMP Marketing Group
West Palm Beach, Fla
10.2016 - 02.2019
- Lead a team of digital content strategists and content writers, including training new employees, proofreading and editing published content, and assigning tasks to team members.
- Utilized SEO-based content marketing strategies to target consumers, drive website traffic and improve site ranking on search engines.
- Created, edited and published content for clients’ digital properties, including webpages, landing pages and blog posts via an open-sourced content management system.
Education
B.S. degree - Communication, Multimedia Journalism
University of North Florida
Jacksonville, Fla12.2014
Skills
- Website strategy development
- Content management system software
- UX/UI best practices
- HTML
- SEO-best practices
- A/B testing
Timeline
Web Content Operations Specialist
Ideal Industries Incorporation
05.2025 - Current
Website Content Manager
Stanley Black & Decker
07.2023 - Current
Website Content Coordinator
South Florida Water Management District
08.2019 - 07.2023
Lead Digital Content Strategist
PMP Marketing Group
10.2016 - 02.2019
B.S. degree - Communication, Multimedia Journalism
University of North Florida