Carter Scott
New York,NY
Summary
Experienced media and marketing strategist specializing in Paid Search advertising. Adaptable and quick learner with strong social skills. Proficient across diverse digital platforms, including Google Ads and SA360. Trained in multiple agency environments and industries including Entertainment, Retail, and Pharmaceuticals. Elevates team performance with enthusiasm, collaboration and innovation.
Overview
3
3
years of professional experience
Work History
Senior Associate - Search - Commerce
Beauty Co-Lab (Omnicom Media Group)
New York, NY
03.2023 - Current
- Served as the brand Search Lead for L'Oreal Brands: Thayers, Carol's Daughter, and Softsheen Carson. Helped each of these brands achieve over 20% YoY sales growth during my first year in this role.
- Ideated search strategy, created budget recommendations, built campaign/keyword/bid strategy. Met with L'Oreal clients on weekly basis to report on performance, align on brand goals, and make data driven decisions.
- Built, managed, and optimized Walmart retail search and video ad campaigns for L'Oreal CPD brands including L'Oreal Paris, Garnier, and Maybelline. Drove >50% increases in ROAS for each of these brands within first 3 months in role.
Assistant Strategist - Search
Hearts & Science (Omnicom Media Group)
New York, NY
05.2022 - 02.2023
- Created and optimized short-flight search advertising campaigns via Google Ads and Apple Ads for Turner Entertainment programs including MLB on TBS and March Madness
- Led management of team's first commerce campaign - Bleacher Report Shops, which achieved a 182% increase in ROAS as well as a 69% decrease in CPC compared to the previous year
Junior Copywriter
Copy & Art Advertising
White Plains, NY
10.2021 - 03.2022
- Wrote creative and informational digital copy across multiple formats including
social media, blog posts, and taglines for top pharmaceutical clients (Novartis, Johnson & Johnson, Northwell Health). - Brainstormed creative methods to relate pharmaceutical content to target demographics for major brands, including Janssen Pharmaceuticals.
Education
Bachelor of Arts - Digital Communications And Media
University of Miami
Miami, FL05.2021
Skills
- Media Strategy
- Paid Search Optimization
- Google Ads, Amazon Ads, Apple Ads, Walmart Ads, Skai, & Criteo Fluency
- Strong Presentation & Client-Interfacing Skills
- Microsoft Office/Excel
- Advanced Writing Skills
Timeline
Senior Associate - Search - Commerce
Beauty Co-Lab (Omnicom Media Group)
03.2023 - Current
Assistant Strategist - Search
Hearts & Science (Omnicom Media Group)
05.2022 - 02.2023
Junior Copywriter
Copy & Art Advertising
10.2021 - 03.2022
Bachelor of Arts - Digital Communications And Media
University of Miami
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