Cary Agtane
Email & CRM Marketer
Austin,TX
Summary
Implements strategic and tactical marketing campaigns to drive engagement and revenue. Solid history of success in program operations efficiency and increasing conversion rates. Skilled in working under pressure and adapting to new situations and challenges to enhance channel performance.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work History
Email & CRM Marketing Lead
FedEx Dataworks
06.2023 - Current
- Established and maintained comprehensive email and push notification marketing calendar, ensuring all stakeholders were informed of upcoming campaigns and their objectives.
- Analyzed campaign performance data to identify trends and make data-driven optimizations.
- Developed comprehensive testing strategies to evaluate subject lines, content variations, and send times for optimal engagement.
- Boosted email click-through rates by 0.20% YoY by continuously refining audience targeting strategy.
- Provided ongoing training and support to junior team members to foster growth within the organization while maintaining high-quality work standards.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Email Marketing Manager
BigCommerce
04.2020 - 01.2023
- Owned B2B Small Business email channel and managed full-funnel strategy including prospect nurtures and newsletters, trial onboarding and customer onboarding email programs, increasing trial-to-paid conversion rate by 3% YoY
- Lead email projects through conceptual planning, schedule management, and final implementation across Demand Generation, Partnership, Sales Development, Content, Design, and Automation teams
- Chaired Asian-American Native Hawaiian/Pacific Islander employee resource group, facilitating quarterly events and programming for AANHPI heritage month
Email Marketing Manager
Founders Card
11.2018 - 01.2020
- Owned B2C email channel from concept to implementation, driving new member acquisition and existing member engagement and retention
- Managed weekly prospecting campaign adding $5.4M to pipeline by increasing trial membership activations
- Implemented monthly newsletter program adding $13K in revenue by up-selling premium product to existing members
Client Services Manager
Cheetah Digital
06.2016 - 04.2018
- Served as primary point of contact for clients across diverse industries (retail coffee, fashion accessories, financial services) and championed their B2C and B2B email marketing campaigns
- Improved campaign accuracy by 60% by implementing new quality assurance processes to minimize production errors and redundancies
- Managed team of 4 marketing associates who developed, tested, and deployed email marketing campaigns
Senior Email Marketing Analyst
Virgin America Airlines
06.2014 - 06.2016
- Managed email marketing calendar and coordinated with Revenue Management, Brand Marketing and Partnerships teams to optimize traffic drivers and revenue generators
- Launched abandoned-cart email that generated $5.8M in revenue
- Lead project to add pop-up email subscription modules on webpages and grew subscription list by 8% within 6 months of launch
Education
Master of Science - Digital Marketing And Analytics
St. Edward's University
Austin, TX 09.2018 - 12.2019
Bachelor of Arts - Theater Arts
University of California, Santa Cruz
Santa Cruz, CA 09.2005 - 06.2009
Skills
Lifecycle marketing
Customer acquisition and retention
Database management and hygiene
Audience segmentation
Iterable
Marketo
HubSpot
CheetahMail
Responsys
MailChimp
Klaviyo
Movable Ink
Tableau
Google Analytics
Adobe Analytics
HTML
Timeline
Email & CRM Marketing Lead
FedEx Dataworks
06.2023 - Current
Email Marketing Manager
BigCommerce
04.2020 - 01.2023
Email Marketing Manager
Founders Card
11.2018 - 01.2020
Master of Science - Digital Marketing And Analytics
St. Edward's University
09.2018 - 12.2019
Client Services Manager
Cheetah Digital
06.2016 - 04.2018
Senior Email Marketing Analyst
Virgin America Airlines
06.2014 - 06.2016
Bachelor of Arts - Theater Arts
University of California, Santa Cruz
09.2005 - 06.2009