Cary Wedekind

Executed local marketing plan to increase branding exposure, customer traffic, and sales through Social Media platforms. Promoted expansion of new business channels through outside sales with referring clinicians.

Family caregiver during COVID19 through present.

Supported and managed human allograft surgical product lines for 8 states. Developed and executed contracts, managed consignment trays, and created buy/bill invoices for biologic products. Provided OR instructional guidance during open and MI surgical procedures. Nurtured distributor relationships within the territory.

Executed local outreach programs to drive referrals for minimally invasive spine surgery. Educated medical clinicians on MI spine surgery through LSI and discussed the surgical procedure and treatment plan with patients.

Represented 3 medical device surgical manufacturers for the Midwest market: Zimmer Biomet Thoracic Division, MicroAire Surgical, and Keller Medical. Provided OR instructional guidance during open, robotic, and MI surgical procedures, built and managed all consignment trays, generated monthly reconciliation reports, produced new leads, and closed surgeons for new surgical cases.

Marketed underutilized Occupational Medicine services within the greater St Louis area to private practice clinicians. Organized and presented at association conferences, meetings, and trade shows.

Recruited to open new territory based on outstanding laboratory industry reputation and past results in similar roles, promoting Hematology/Oncology pathology testing and NGS services in a 4-state territory.

Played a key role in the start-up of the Hematology/Oncology Division for established pathology testing laboratory with a territory covering 3 states with call points of private practice physicians and independent laboratories.

Promoted single-use knotting and suturing surgical devices throughout the undeveloped 2-state territory, providing OR guidance during MI, robotic, and open surgical procedures. Orchestrated buy/bill purchase and hospital shelf stocking while increasing surgical caseload through the development of new surgeon relationships.

2007-2010: Hospital Account Executive, St Louis MO

Promotion and relocation to market clinical/anatomical pathology products and services within a 3-state territory with call points of Hospital Administrators, Materials Management, Lab Directors, Pathology Staff, and hospital-owned physicians.

2003-2007: Physician Account Executive, Philadelphia PA

Marketed clinical/anatomic pathology products and services within a 2-state territory with call points of private practice physicians and independent laboratories.