Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Casandra Mack

Bigfork,MT

Summary

Innovative UX designer with a proven track record in agile environments. Skilled in delivering user-centric design solutions, leading diverse teams, and effectively communicating with stakeholders to drive project success and operational efficiency.

Overview

19
19
years of professional experience

Work History

Associate Creative Director

AWS Creative Studio
08.2017 - 08.2018
  • Leading a team of designers to deliver UX and visual design solutions across a number of fronts.
  • Projects have included leading UX for a working re-design of the Simple Monthly Calculator, as well as Digital Marketing Platforms, such as an Email Prioritization Service.
  • Created a re-branded design system for AWS Global Field Events and rolled out complete style guide and asset library packages for 5 types of global Events.

Lead UX Designer

Microsoft Azure IMML
11.2015 - 08.2017
  • Worked with developers, researchers, and program managers in a face paced agile environment, to design and build business solutions and consumer oriented AI demos for Azure’s Information Management and Machine Learning group.
  • Deliverables included sketches, wireframes, information architectures, prototypes, high fidelity visual designs and redlines.
  • Worked with developers to iterate on designs and present concepts and final designs to key stakeholders.

Creative Director

Microsoft Global Foundations Services
11.2010 - 11.2015
  • Leader of an interdisciplinary team of designers, design integrators, prototypers, writers and editors to establish and integrate the UX discipline within Microsoft’s Global Foundation Services Team.
  • We are responsible for concepting, designing and delivering excellent service and tool experiences across Microsoft Live Site datacenters and the Engineering Groups that rely on them.
  • Plan and develop methods to educate and influence team members outside of the UX core team to adopt best practice and engage in design thinking within an Agile environment.
  • Initiate key discussions with stakeholders about brand strategy approach, including championing the effort to promote simplicity, consistency, and ease of use across next generation of legacy or retiring toolsets, and deep into the core of the services that support them.

INDEPENDENT ART DIRECTOR, DESIGNER AND ILLUSTRATOR
01.2000 - 01.2011
  • Design, illustration and production on numerous projects for clients including Microsoft, Nordstrom, Amazon.com, Pacific Coat Feather, and Hornall Anderson Design Works.
  • Projects have included brand development; eCommerce experience design, presentation, product demo and print media (design, production, and templating;) icon design and production; development of informational graphics, illustration; and storyboarding.

Designer (Contract role)

Hornall Anderson
01.2000 - 01.2011
  • Worked in a creative team environment to design and produce brand identity, collateral material, packaging, and corporate trade show signage for Novell.
  • Also assisted with the development of collateral and presentation materials and templates for various other clients including T-Mobile, Holland America, and Citation Shares.

UX Designer (vendor role)

MICROSOFT
02.2010 - 11.2010
  • After working with the Microsoft Hardware team on a per-project basis for over 10 years, I joined the team onsite in 2010.
  • Responsibilities included storyboarding new product experiences, designing online product demos, and designing strategy for user assistance and community experiences.

Director of Marketing and Product Development

SKYWAY LUGGAGE COMPANY
02.2002 - 01.2010
  • Responsible for product design and development across all phases of concepting, sampling, production, and merchandising.
  • Brand licenses for which product was developed included Eddie Bauer, Unionbay, and Disney, in addition to the Skyway brand, itself.
  • Job responsibilities entailed communication with both customers (retailers) and foreign vendors (including daily communication and on-location work with factories in Asia to manage new product development.)
  • Concepting and design processes included market and customer related research; line assortment planning and merchandising; detailed concept illustration (including dimension, color, and materials specifications;) new materials sourcing; CAD file review and hands-on work with vendors to create product meeting pricing and quality goals.
  • Additionally, managed a team of designers to produce marketing and presentation materials.
  • I was also responsible for the creation of all marketing materials, brand strategy and artifacts, online presence and point of sale concepts.

Education

Bachelor of Arts - Fine Arts, Philosophy And English Literature

Washinton University
St Louis, MO
05-1997

Skills

  • Product and CX design
  • Visual design and storytelling
  • Design systems and prototyping
  • Agile methodologies
  • Client and stakeholder management
  • Cross-functional collaboration
  • Market research and analysis
  • Team leadership and development
  • Critical thinking and problem solving
  • Strategic leadership and vision
  • Concept development and execution

Accomplishments

  • GoDADDY 2024 Innovation Award: Best Customer Experience Improvement (Airo Marketing Consultant)

Timeline

Associate Creative Director

AWS Creative Studio
08.2017 - 08.2018

Lead UX Designer

Microsoft Azure IMML
11.2015 - 08.2017

Creative Director

Microsoft Global Foundations Services
11.2010 - 11.2015

UX Designer (vendor role)

MICROSOFT
02.2010 - 11.2010

Director of Marketing and Product Development

SKYWAY LUGGAGE COMPANY
02.2002 - 01.2010

INDEPENDENT ART DIRECTOR, DESIGNER AND ILLUSTRATOR
01.2000 - 01.2011

Designer (Contract role)

Hornall Anderson
01.2000 - 01.2011

Bachelor of Arts - Fine Arts, Philosophy And English Literature

Washinton University

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