Casey Allen
Phoenix,AZ
Summary
Creative marketer focused on organic growth and conversion optimization. Skilled in SEO strategy, management, and cross-functional collaboration. A proactive self-starter and adaptable team player, effective in both independent and team environments.
Overview
2026
2026
years of professional experience
2017
2017
years of post-secondary education
Work History
SEO Specialist
Grand Canyon University
01 2022 - Current
- Led CRO A/B tests to improve KPIs for organic and direct traffic; reported results bi-weekly to marketing leadership.
- Conducted SEO degree program audit, ensuring optimizations align with keyword strategy and compliance regulations.
- Lead program viability research, forecasting SEO potential and ROI for new academic offerings.
- Created UX heat maps and behavior reports (scroll depth, clicks, form abandonment) to guide improvements.
- Managed 60+ active SEO projects, ensuring timely execution and collaboration across marketing department.
- Managed GCU's backlink vendor, growing domain authority through high-quality links.
SEO Marketing Manager
CyberMark
01 2020 - 01 2022
- Oversaw the SEO department, responsible for the success of over 60 small business clients and a total of 4 franchises.
- Completed on-boarding research and presented proposed organic strategy to corporate and small business clients.
- Tracked and evaluated the performance of optimizations to ensure the goals of the client were being met.
- Worked directly with franchise and small business clients to build online brand strategies and review organic performance.
Senior Copywriter
BestWay
09 2019 - 01 2020
- Coordinated effectively with overseas teams across time zones, ensuring consistent communication and project alignment.
- Produced original, creative content for promotional advertisements and marketing materials.
- Wrote marketing copy adhering to company’s brand identity and personality.
- Head editor, responsible for proofing all packaging before sent to production.
- Collaborated with creative director on all phases of client projects, ranging from on-time completion to quality of deliverables.
Marketing Acquisition Associate
Liftable Media
06 2016 - 09 2019
- Managed the company's email marketing platform, responsible for more than 12 million page views per month, on average.
- Developed, implemented, & analyzed marketing strategies for multiple brands
- Responsible for continual growth of brand’s online platforms.
- Developed internal department-wide processes to improve productivity and revenue.
Education
MBA - Marketing
Grand Canyon University
Phoenix, AZ05-2027
Bachelor of Arts - Journalism
Taylor University
Upland, IN05-2016
Skills
- Full Story & Crazy Egg
- Google Analytics (360 & GA4)
- Google Looker Studio
- Google Search Console
- Google Tag Manager
- Google Business Profile
- SEM Rush, Conductor, & Ahrefs
- Siteimprove
- Screaming Frog
- Sparkroom
- WordPress & Drupal
- HubSpot & Workamajig
- All Adobe Software
Timeline
SEO Specialist
Grand Canyon University
01 2022 - Current
SEO Marketing Manager
CyberMark
01 2020 - 01 2022
Senior Copywriter
BestWay
09 2019 - 01 2020
Marketing Acquisition Associate
Liftable Media
06 2016 - 09 2019
MBA - Marketing
Grand Canyon University
Bachelor of Arts - Journalism
Taylor University
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