Casey Berens
Shakopee,MN
Summary
Driven, self-motived and passionate advertising sales professional committed to creatively finding solutions for clients, growing revenue, and making a positive impact on the media landscape. I'm a people person at heart who loves developing and cultivating new and existing relationships.
Overview
10
10
years of professional experience
Work History
Multimedia Advertising Specialist
Hubbard Broadcasting
02.2024 - Current
- Heavily focused on new business development through prospecting and following up on leads
- Have proven the ability to present advertising solutions to prospective clients by analyzing their needs and incorporating their feedback
- Advertising solutions pitched include broadcast TV, station-owned digital platforms, live interview segments, and external digital/OTT third party inventory.
Account Executive
Locality
10.2018 - 12.2023
- Negotiated and optimized linear TV campaigns for advertisers by collaborating with agency buyers and planners on behalf of stations.
- Leveraged insights from Nielsen TV measurement and survey data to align pricing with agency-driven client goals
- Cultivated valuable relationships with advertising clients, whether through agencies or client direct, as well as TV station management to establish trust among peers and achieve both client campaign success and station revenue satisfaction.
- Succeeded in generating sales for digital streaming/OTT through Locality Streaming and Amazon Value Reach.
Sales Assistant
CoxReps
06.2014 - 10.2018
- Provided support to sales staff through the management and maintenance of linear schedules
- Demonstrated growth by transitioning into a junior sales role, where I gained experience in relationship-building and negotiation.
Education
Bachelor of Science - Sport Management
University of Minnesota, Twin Cities
05.2014
Skills
- Effective Communication
- Problem-solving
- Time management
- Attention to detail
- Campaign Development
- Campaign Management
- Creative Thinking
- Relationship Building
- Client Presentation
- Customer Service
- Marketing Strategies
- Critical Thinking
- Collaboration & Negotiation
- Meeting Deadlines
- Email, Phone, and Video Communication
- Microsoft Office
Timeline
Multimedia Advertising Specialist
Hubbard Broadcasting
02.2024 - Current
Account Executive
Locality
10.2018 - 12.2023
Sales Assistant
CoxReps
06.2014 - 10.2018
Bachelor of Science - Sport Management
University of Minnesota, Twin Cities
Similar Profiles
Bret InmanBret Inman
Play-by-Play Announcer and Production Engineer at Hubbard BroadcastingPlay-by-Play Announcer and Production Engineer at Hubbard Broadcasting
Madeline PrescottMadeline Prescott
Sales Assistant at Hubbard BroadcastingSales Assistant at Hubbard Broadcasting
Kristen LeptichKristen Leptich
Integrated Marketing Manager at Hubbard Broadcasting / 2060 DigitalIntegrated Marketing Manager at Hubbard Broadcasting / 2060 Digital