Summary
Overview
Work History
Education
Skills
Timeline
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CASEY HAIRE

Cypress,TX

Summary

Accomplished Sales & Operations Executive with 25 years of experience in display advertising and media sales operations leadership in the major retail space, business development and financial performance of multi-unit and multi-state operations. Extensive experience in restructuring and scaling business units, leading sales and operations teams that outperform expectations, strategic selling, account management, client growth and retention, contract negotiations, supply chain management, direct store delivery, distribution/logistics and profit and loss management.

Results-driven leader with proven track record in strategic management and team collaboration. Known for fostering culture of high performance and adaptability to meet evolving organizational needs. Skilled in operational planning, financial oversight, and stakeholder engagement. Reliable and focused on achieving impactful outcomes through innovative problem-solving and effective communication.

Overview

28
28
years of professional experience

Work History

Group Director – U.S.

DistribuTech Media Solutions, LLC
03.2011 - Current
  • Hired as part of executive leadership team to restructure organization.
  • Oversee all P&L responsibilities for all territory units.
  • Developed and executed annual revenue growth plans for individual markets.
  • Developed and executed cost containment and restructuring plan for territory.
  • Developed and managed expense budgets ranging from $3.5 million to $4.6 million.
  • Restructured and lead sales and operations efforts for multi-state territory covering thirteen markets throughout Arizona, Colorado, New Mexico, Oklahoma, Texas, and Pennsylvania.
  • I currently lead a team of 3 General Managers and 35+ operations personnel and contractors.
  • Manage key relationships with National and Regional Retail Partners such as Albertsons, HEB, Safeway, Tom Thumb, Randall’s, Food Town, and Timewise Food Stores.
  • Implemented data-driven decision-making processes to guide strategic planning initiatives effectively.
  • Collaborated with external partners to expand business opportunities through co-marketing efforts or joint ventures.

Regional Sales Director – Southeast U.S.

Apartment Guide/New Homes Guide, Online & Print Media Advertising; RentPath, Inc.
09.2009 - 02.2011
  • Promoted to lead the rehabilitation and scaling of the Southeast US Region.
  • Lead and coached a team of seven managers and eighteen sales executives.
  • Presented and negotiated digital and print advertising contracts to executive C-level decision makers.
  • Prepared proposals and presentations for key renewal and add-on opportunities.
  • Rebuilt, established and managed relationships with current and prospective clients.
  • Accomplishments include:
  • - Achieved 104.5% of annual revenue target of $13.2 million.
  • - Increased average client spending by 5%.
  • - Improved client Cost Per Lead by 12%.
  • - Rebuilt unhealthy relationships with key region accounts.
  • - Secured new partnerships with key accounts resulting in multi-term agreements.
  • Expanded market share by identifying new business opportunities and cultivating partnerships with key stakeholders.
  • Led a high-performing sales team, providing coaching and mentoring to achieve ambitious targets.
  • Maximized revenue potential by analyzing trends, competitors, and industry developments to capitalize on emerging opportunities.

Regional Sales Director – Texas and Southeast U.S.

DistribuTech, Print Media Sales Division of RentPath, Inc.
01.2005 - 09.2009
  • Lead Sales and DSD Operations for Texas then Southeast (US) Region.
  • Promoted to rehabilitate a challenged Southeast US Territory.
  • Managed key relationships with National and Regional high-volume retail partners such as Albertsons, Kroger, Winn Dixie, Sedano’s, 7-Eleven and Blockbuster Video.
  • Lead a team of 13 managers and 50+ distributors.
  • Generated and executed annual revenue growth plans customized for individual territories.
  • Built and cultivated relationships with C-level executives.
  • Prepared and managed operational expense budgets of more than $7m for nine territories.
  • Accomplishments include:
  • - Improved EBITDA from ($345k) to $55k in first year
  • - Increased annual region revenues 22% from $6.3m to $7.7m
  • - Achieved 104% of revenue targets for 2005.
  • - Achieved 104% of revenue targets for 2006.
  • - Achieved 106% of revenue targets for 2008.
  • - Consistent division top performer
  • Developed and executed sales plans for consistent growth in revenue and profitability.
  • Expanded market share by identifying new business opportunities and cultivating partnerships with key stakeholders.
  • Analyzed customers'' feedback enabling improvements in product offerings leading to higher levels of satisfaction.

Publisher – Greater Houston New Home Guide

New Homes Guide.com
01.2004 - 12.2004
  • Promoted to lead the launch and development of new market territory in the Greater Houston area.
  • Created, presented, and negotiated marketing portfolios to prospective clients.
  • Hired, developed, and managed sales team.
  • Compiled research to create presentations for new business development.
  • Accomplishments include:
  • - Grew revenues from $0 to $205k in the first year.
  • - Achieved 102% of revenue targets for the launch year.
  • - Successfully increased client base from 0 to 33 in the first year.
  • - 100% customer retention rate at renewal of initial agreement.
  • - Achieved 99.2% collection of revenues for 2004.
  • Expanded distribution channels by negotiating contracts with new partners and vendors.
  • Collaborated with external agencies for targeted advertising campaigns that drove subscriber growth.
  • Monitored industry trends staying ahead of competitors through continuous improvement in publishing techniques.

General Manager – San Francisco/Oakland Bay Area Market

Haas Publishing
12.1998 - 12.2003
  • Promoted to lead the market restructure and scaling for San Francisco/Oakland Bay Area Retail Display Sales and Distribution Operations.
  • Successfully rebuilt and maintained relationships with current and prospective client base.
  • Created and presented customized marketing portfolios for existing and prospective clients.
  • Hired, trained, and managed DSD operations management team.
  • Lead a team of sixteen full-time and contract personnel.
  • Accomplishments include:
  • - Increased annual revenues from $444,000 to $922,000 (108%)
  • - Secured partnerships with previous customers resulting in new multi-year agreements.
  • - Increased market penetration from 58% to 82%
  • - Achieved between 105% to 110% of overall market goals over a 5-year period.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.

General Manager – Tulsa Market

Haas Publishing
10.1997 - 11.1998
  • Managed Tulsa retail display sales and distribution operations.
  • Increased annual revenues from $63,000 to $126,000 / (100%).
  • Improved market penetration from 47% to 65%.
  • Responsible for building and maintaining new and existing relationships.
  • Achieved 100% client retention in 13 months in position.
  • Responsible for budget planning and financial analysis.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.

Education

General Business and Education

Oklahoma State University
Stillwater, OK

Skills

  • Operations management
  • Team management
  • Leadership development
  • Client relations
  • Contract and vendor management
  • Organizational development
  • Performance management
  • Business development
  • Contract negotiation
  • Sales management
  • Logistics management
  • Budget management
  • Innovation management

Timeline

Group Director – U.S.

DistribuTech Media Solutions, LLC
03.2011 - Current

Regional Sales Director – Southeast U.S.

Apartment Guide/New Homes Guide, Online & Print Media Advertising; RentPath, Inc.
09.2009 - 02.2011

Regional Sales Director – Texas and Southeast U.S.

DistribuTech, Print Media Sales Division of RentPath, Inc.
01.2005 - 09.2009

Publisher – Greater Houston New Home Guide

New Homes Guide.com
01.2004 - 12.2004

General Manager – San Francisco/Oakland Bay Area Market

Haas Publishing
12.1998 - 12.2003

General Manager – Tulsa Market

Haas Publishing
10.1997 - 11.1998

General Business and Education

Oklahoma State University

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