Casey Boardman
Huntsville,AL
Summary
Customer-oriented General Manager with 25+ years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
100 million annual sales producer.
Overview
28
28
years of professional experience
1
1
Certification
Work History
General Manager
Bentley Group Inc.
05.2019 - Current
- Directly responsible for growth to achieve top volume Buick and Cadillac sales in Alabama. Consistent top Regional performer.
- Developed and implemented strategies to increase sales and profitability.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Trained new employees on proper protocols and customer service standards.
- Interacted well with customers to build connections and nurture relationships.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Platform Fixed Operations Director
Bentley Group Inc
05.2006 - 05.2019
- Grew newly acquired points implementing personnel and process change to attain bottom line results and customer satisfaction.
- Directed fixed operations of 3-member group, driving services excellence, implementation of new programs and attainment of sales objectives in alignment with market trends.
- Provided staff training, coaching and mentoring to effectively implement best practices and new policies or programs.
- Checked employee and resource utilization for each department.
- Boosted staff loyalty and reduced turnover with introduction of innovative programs.
- Directed the team from individual department concept to one location one address one heartbeat mindset.
- Negotiated vendors contracts and delivery schedules.
- Trained and guided team members to maintain high productivity and performance metrics.
- Assisted in recruiting, hiring and training of team members.
Platform Fixed Operations Director
Tims Automotive
01.2003 - 11.2005
- Directed fixed operations of 3-member group, driving services excellence, implementation of new programs and attainment of sales objectives in alignment with market trends.
- Provided staff training, coaching and mentoring to effectively implement best practices and new policies or programs.
- Checked employee and resource utilization for each department.
- Boosted staff loyalty and reduced turnover with introduction of innovative programs.
- Teamed up with sales and parts specialists in project planning and deliveries to achieve on-time and within budget completion.
Fixed Operations Director
Keith Equipment
11.1999 - 01.2003
- Established outside selling of parts to customers
- Managed and grew large parts department
- Planned, created, and deployed mobile maintenance to produce high quality service to meet and exceed customer expectations.
- Supervised mechanics, service advisors and sales personnel.
- Negotiated vendors contracts and delivery schedules.
Parts Manager
Heart Mountain Farm Supply
03.1996 - 11.1999
- Established first outside parts sales position of its kind in this industry.
- Rearranged parts department to better serve changing trends and keep workspaces organized. Beginning with computers.
- Ordered parts for customers, repair shops, and service departments for use in farm equipment.
- Supervised and trained staff on product knowledge and customer service.
- Developed and implemented new procedures for improving inventory control and reducing time required locating parts by modifying part numbers and locations.
- Nationally acclaimed parts seller.
Education
Associate of Arts - Education
Northwest College
Powell, WYSkills
- Effective Leader
- Customer Retention
- Customer Relationship Management
- Expense Control
- Advertising and Marketing
- P&L Management
- Business Development
- Branding
Accomplishments
#1 Volume Cadillac Sales in Alabama 2021/2022/2023
#1 Volume Buick Sales in Alabama 2023
#2 Volume Buick Sales in Alabama 2021/2022
Certification
2012 NADA Dealer Academy Graduate
Financial section of Academy - Hammer award recipient for top student.
Timeline
General Manager
Bentley Group Inc.
05.2019 - Current
Platform Fixed Operations Director
Bentley Group Inc
05.2006 - 05.2019
Platform Fixed Operations Director
Tims Automotive
01.2003 - 11.2005
Fixed Operations Director
Keith Equipment
11.1999 - 01.2003
Parts Manager
Heart Mountain Farm Supply
03.1996 - 11.1999
Associate of Arts - Education
Northwest College
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