Casey Burke

As an accomplished Art Director at Hydro Studios, I have consistently demonstrated my ability to drive brand growth and engagement through the strategic execution of creative campaigns across diverse marketing channels. My role has encompassed shaping artistic vision, ensuring visual alignment with brand guidelines, and overseeing UX/UI design to create user-friendly, visually appealing digital interfaces.

Key Achievements:

• Creative Strategy Leadership: Orchestrated the development and execution of creative strategies, resulting in heightened brand visibility and engagement for a range of clients.
• Innovative Collaboration: Led cross-functional brainstorming sessions, consistently exceeding client expectations and infusing innovation into projects.
• Brand Identity: Shaped visual elements of projects to align with brand guidelines, ensuring a strong and cohesive brand identity.
• User-Centric Design: Oversaw UX and UI design execution, creating digital interfaces that were user-friendly and aligned with the brand aesthetic.
• Mentorship and Guidance: Played a pivotal role in mentoring and guiding designers to deliver exceptional outcomes while staying updated on industry trends.
• Effective Project Management: Managed multiple tasks concurrently, meeting tight deadlines with top-tier quality, and identified cost-saving measures to boost efficiency and reduce expenses.
• Collaborative Excellence: Collaborated closely with copywriters, developers, and stakeholders, leading to seamless, impactful marketing campaigns.
• Presentation and Production Expertise: Presented design concepts, adapted to feedback, and oversaw production processes, guaranteeing timely and accurate deliveries.
• Strategic Marketing Alignment: Worked closely with the marketing team to execute targeted campaigns aligned with the brand strategy, resulting in significant customer engagement and conversion.

My comprehensive skill set, combined with a commitment to excellence and innovation, consistently drove successful outcomes for Hydro Studios and its clients.

As a Project/Account Manager at Hydro Studios, I led a diverse client portfolio, establishing robust client relationships and achieving an impressive client retention rate. My role was characterized by strategic collaboration with clients to understand their marketing objectives and target audiences, which, in turn, led to the creation and execution of highly effective marketing strategies.

Key Achievements:

• Client Relationship Management: Spearheaded robust client relationships, resulting in an impressive client retention rate.
• Strategic Partnership: Collaborated strategically with clients to gain insights into their marketing goals and target audience, leading to the development of results-driven marketing strategies.
• Efficient Campaign Execution: Managed cross-functional teams to efficiently execute campaigns, consistently surpassing client expectations.
• Data-Driven Optimization: Leveraged expertise in HubSpot and Salesforce, as well as reporting and analytics in Google Analytics, to employ a data-driven approach, ensuring client success through transparent communication of performance insights.
• Effective Problem Solving: Proficiently resolved project challenges while maintaining project timelines, budgets, and resource allocations.
• Cross-Team Synergies: Forged internal synergies across creative, design, and digital teams, while also managing WordPress websites, to deliver cohesive and integrated marketing campaigns.
• Exceptional Service: Demonstrated a commitment to exceptional service, resulting in strengthened client relationships and facilitating the expansion of services into new industries.

My proven track record of client satisfaction, strategic acumen, and effective team leadership, combined with my proficiency in HubSpot, Salesforce, Google Analytics, and WordPress, has significantly contributed to Hydro Studios' success and its ability to deliver outstanding results to clients.

I spearheaded creative concepts for diverse marketing campaigns, aligning with brand guidelines, and enhancing client messaging. Collaborating closely with cross-functional teams and account managers, I consistently exceeded client expectations with design solutions. Championing user-centric principles, I crafted visually appealing, seamless digital interfaces. I oversaw brand identity development, maintaining consistency across marketing materials. Leveraging Adobe Creative Suite and other tools, I created engaging graphics and layouts. Staying updated on design trends and tech innovations, I infused creativity into projects. I managed multiple projects efficiently, ensuring on-time, high-quality delivery within budgets. Presenting design strategies to clients, I adapted to feedback for optimal solutions. Additionally, I played a pivotal role in web design and UX/UI design initiatives.

I actively supported the lead design team, ensuring creative concepts for diverse marketing campaigns aligned with client objectives and brand guidelines. Collaborating closely with senior designers and team members, I consistently delivered high-quality assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign) to craft engaging graphics, illustrations, and layouts that effectively conveyed brand messages. My role extended to supporting the development of brand identities and visual assets, maintaining consistency across marketing materials. Additionally, I conducted research on design trends and industry best practices, contributing to our team's knowledge base and ensuring our creative work remained relevant and innovative. My involvement also encompassed preparing design presentations and client deliverables, participating in brainstorming sessions and design critiques, and proactively seeking feedback from senior team members to continually enhance my design skills and expertise.

I seamlessly collaborated with the design team and project managers, consistently adhering to brand guidelines and client requirements in executing diverse marketing campaigns. Leveraging Adobe Creative Suite (Photoshop, Illustrator, InDesign), I meticulously crafted print and digital assets with precision, ensuring accurate design specifications and production-ready files. My unwavering commitment to quality control checks yielded error-free deliverables through the verification of design elements, dimensions, and color accuracy.

I also played an essential role in overseeing print production processes, closely collaborating with printers, vendors, and production teams to ensure the accurate and timely delivery of finished materials. In digital design projects, I prioritized optimizing user experiences by meeting platform-specific requirements for graphics and layouts. My dedication extended

to maintaining organized design files and assets, facilitating efficient retrieval and team collaboration. Furthermore, I actively contributed to design brainstorming sessions and team critiques, consistently providing valuable insights and feedback to enhance overall design outcomes.

Collaborated with the sales division and production team for Headsweats, a high-performance sports apparel manufacturer with more than four million dollars in annual sales. Created and edited customer designs as well as generated headwear layouts to meet customers’ functional and aesthetic needs. Applied designs utilizing specialized printing techniques.

Managed the production process to ensure custom products met strict specifications, standards, and deadlines required for international events, including the Tour de France and the Iron Man Triathlon.