

Award-winning communications leader with 15+ years of experience driving campaign development, earned media, content storytelling, and brand visibility across large-scale live events, CPG, and sports. Proven ability to lead diverse teams, drive brand reputation, and deliver impactful communication strategies that enhance employee engagement and corporate identity. Expert in building and executing integrated PR campaigns that ignite customer engagement and capture industry-leading coverage across top-tier outlets. Known for developing innovative media experiences, managing high-profile talent and executives, and crafting narratives that connect culture, commerce, and emotion — from Super Bowl activations to international trade shows.
· Responsible for the global internal and external communications strategy for the largest exhibitions organizer in the world, on the FTSE 100.
• Leads earned media strategy and brand storytelling for one of the world’s largest event portfolios, spanning Fashion, Healthcare, Nutrition, Construction, and Engineering.
• Designed and executed high-impact press campaigns that earned national coverage in outlets like WWD, Fast Company, Forbes, AdAge, Modern Healthcare, and The Wall Street Journal.
• Builds strong media relationships across business, consumer, and trade verticals; regularly hosted journalists, creators, and influencers on-site at events through immersive press lounges, VIP backstage tours, and exclusive content sessions that transformed coverage into multi-platform storytelling.
• Manages full Communications, Public Relations, Social Media, and Creative teams.
• Trusted advisor to senior leadership on topics ranging from commercial strategy to crisis management to M&A, re-structures, change management and more.
• Directs crisis communication, brand reputation management, and all elements of corporate identity.
• Produces all Town Halls, corporate presentations, executive thought leadership opportunities, case studies, media engagements, and more.
• Creates and executes fun, compelling multi-channel storytelling campaigns that get employees excited, knowledgeable, and engaged.
• Increased open rates 13% YoY from 2023-2024, and CTR nearly 4% over the same time frame.
• Has fun doing it! As a lifelong learner, I love to continuously experiment and improve, making everything I produce better every time I do it.
• Led internal and external Communications for a division of News Corp focused in the CPG advertising space.
• Designed and executed top tier customer experience activity as NFL sponsors.
• Managed all talent negotiations and coordinated directly with the NFL and NFLPA to deliver a world-class Super Bowl weekend experience for 30+ top-tier clients — blending athlete access, media coverage, and hospitality.
• Oversaw media relations efforts, building relationships with key industry contacts.
• Led crisis communication efforts to maintain brand reputation during challenges.
• Created content for various media including press releases, website copy, newsletters, brochures, and email campaigns.
• Managed all social media platforms, analyzing market trends to inform messaging and scale follower growth.