CASEY CULLER
Charleston,SC
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Skilled in Marketing Automation and adept at enhancing customer experiences, demonstrated by a 30% web traffic surge. Strong communicator with natural leadership talent and high energy. Excels in strategic brand messaging and consumer behavior insights, driving impactful lead conversions and enhanced customer experiences.
Overview
16
16
years of professional experience
Work History
Marketing and Corporate Communications Manager
Stratus/Priority Inc.
Charleston, SC
12.2022 - 11.2024
- Transitioned marketing operations from agency to in-house, achieving cost savings and improved brand alignment across all digital and sales channels
- Provided strategic counsel to executive leadership on all aspects of corporate communications initiatives.
- Coordinated with vendors for printing promotional materials such as brochures or flyers.
- Led digital marketing and sales operations encompassing website maintenance, inbound marketing using HubSpot, campaign development and campaign management
- Implemented Social Media Optimization and targeted campaigns resulting in a 30% increase in web traffic and enhanced lead conversion of 15% through targeted campaigns and strategic inbound marketing initiatives
- Collaborated with sales teams to design and deliver compelling sales presentations that enhanced client engagement that resulted in landing deals with companies such as Extra Space Storage, Pepsico, and Leidos
- Developed and Executed brand strategy initiatives, focusing on brand design, consistency, and image to strengthen the brand's market presence and alignment with business goals
- Worked with estimating and sales to prepare RFPs and RFIs that were valued over $1MM
- (Position ended due to company acquisition and role redundancy)
Marketing Director, Marketing Manager
Colite International
Columbia, SC
12.2013 - 12.2022
- Developed and implemented marketing and communications plans for a national signage manufacturing company
- Helped define, develop, and launch the company's first software product (an app that monitors signs' energy use and other variables), which several Fortune 500 companies adopted
- Managed communication with >500 partners worldwide; ensured consistency of brand and marketing messages
- Created a system for writing concise, value-based RFPs
- Worked as the point of contact for Salesforce, including dashboard changes and reporting
- Functioned as the sales & marketing go-to person during ERP integration and ensured that it worked well with CRM
- Researched marketing technologies and presented appropriate options to executive team
- Optimized customers' journeys by establishing automated campaigns to more effectively nurture customer relationships
- Further expanded the company's visibility by developing tradeshow marketing strategies, including budgeting, terms with vendors, ROI tracking, and travel scheduling
- Kept all campaigns and marketing collateral in line with branding and focused on targeted consumer segments
- Collaborated with designers and editorial team on marketing materials
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies
- Increased website traffic by average of 80% each month using cutting-edge inbound marketing techniques
- Partnered with Regional Sales Directors and Account Managers on communications directive for collateral
Digital Marketing Specialist
WIS-TV
Columbia, SC
05.2013 - 12.2013
- Provided outside sales for NBC affiliate which is the oldest and highest rated news source in the Columbia Metropolitan Area
- Sold display advertising, pencil display advertising, story wraps, and interactive video banners
- Developed strategic partnerships with several local organizations, including sports teams and the university
- Increased sales by leading digital marketing efforts
- Generated innovative ideas for promoting deals that were placed on the website
- Worked with the analytics team, and controlled add placements, proposal preparations, and presentations to diverse client base
Project Coordinator
Match Marketing Group, Procter & Gamble
Baltimore, MD
08.2012 - 05.2013
- Earned Employee of the Month Award out of 150 by managing marketing projects for Proctor & Gamble's thousands of stores
- Began with major reset of P&G's cosmetic line, and consistently met the industry's tight deadlines (with rapid product turnover and many seasonal changes)
- Managed projects for nationwide product rollouts and store conversions, including POP merchandizing
- Used advanced Excel functionalities (e.g., VLOOKUP) to analyze merchandizing trends and success rates across the U.S
- Created forms to standardize business processes
- Organized and maintained Master Sales Forecast reviewed weekly by Executive team
- Cataloged and updated store list to ensure proper shipping of goods
- Created searchable documents to improve efficiency
- Collaborated with senior management to create best-in-class reporting for clients
- Produced online surveys for reporting and analytics
- Documented processes and procedures
- Supported active directory in implementation of new hires
- Generated reports to measure quality control of employees and customer satisfaction
- Analyzed travel cost to break down spending by project and region to cut cost and improve efficiency
MBA Brand Marketing Intern
Monumental Sports & Entertainment, Washington Wizards and Mystics
Washington, D.C.
05.2011 - 08.2011
- Helped analyze mobile marketing campaigns, including promotions
- Increased game attendance by distributing coupons throughout D.C
- Positioned the Wizards brand in DC by organizing and participating in events
Retail and Sponsorship Activation Manager
US Lacrosse
Baltimore, MD
08.2008 - 08.2010
- Built strategic partnerships for marketing, including nationwide apparel deal with Champion
- Assisted in the management and growth of relationships with blue chip sponsors as a member of the sponsorship team, resulting in $1,200,000 in annual revenue and value-in-kind contributions for the organization
- Managed relationships with Nike, Gatorade, Easton/Bell Sports, and a number of valued partners
- Provided research and prospecting assistance for Director of Strategic Partnerships, including activation ideas and tracking mechanisms
- Ushered in new era of growth and efficiency for the retail division, including the implementation of standard operating procedures, the launch of a new eCommerce platform (ShopUSLacrosse.com), and an 80% increase in profits
- Greatly reduced inventory risk through thoughtful merchandise planning
- Created inventory planning and tracking mechanisms for successors
- Managed the E-commerce operations for all products including apparel, books, and other gifts as revenue increased about 40%
- Placed products, wrote descriptions, and decided on prices
Education
MBA - Marketing Management
The American University, Kogod School of Business
Washington, DCB.S - Sports Management
The University of Texas at Austin
Austin, TXSkills
- Marketing Automation
- Marketing Strategy
- Lead Acquisitions
- Customer Experience Mapping
- Content coordination
- Search Engine Optimization Practices
- Google Analytics
- Social Media Engagement
- Targeted Campaign Development
- Promotions and Marketing Strategies
- Salesforce CRM
- Brand messaging
- Consumer Behavior
- Adobe Creative Suite
- WordPress CMS Experience
Summaryofaccomplishmentsandspecialties
- Product Management, Played key role in developing products and services at marketing and software company as revenue doubled (including software that several Fortune 500 companies adopted). Led two rebranding initiatives, helped define functionalities and UIs, led marketing campaigns, and impelled automated marketing. Led initial marketing strategy and execution for a software business and a renewable energy company. Managed marketing from end to end, including branding, market research, product launches, analytics, websites, social media, PR, and events.
- Digital Marketing, Implemented online marketing strategies for that increased the client base 30%. Transformed a company from a static website to a fully interactive Wordpress site, established analytics and SEO, and helped integrate HubSpot to perform digital marketing tasks. Managed all E-commerce operations at athletic organization as revenue increased about 40%. I have successfully completed multi-channel campaigns that incorporated CRM segmentation and inbound marketing tactics. I have experience working in developing customer journeys through marketing automation that has led to increases in customer engagement and lead generation.
Timeline
Marketing and Corporate Communications Manager
Stratus/Priority Inc.
12.2022 - 11.2024
Marketing Director, Marketing Manager
Colite International
12.2013 - 12.2022
Digital Marketing Specialist
WIS-TV
05.2013 - 12.2013
Project Coordinator
Match Marketing Group, Procter & Gamble
08.2012 - 05.2013
MBA Brand Marketing Intern
Monumental Sports & Entertainment, Washington Wizards and Mystics
05.2011 - 08.2011
Retail and Sponsorship Activation Manager
US Lacrosse
08.2008 - 08.2010
MBA - Marketing Management
The American University, Kogod School of Business
B.S - Sports Management
The University of Texas at Austin
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