Casey Fortney

Bluecore is an identification and customer movement technology for retail, built to empower brands to create a more active customer base for profitable growth through Trigger, ESP, and CDP functionality

• Played pivotal role in scaling company from $30M to $80M in ARR, growing from SDR manager to cross-functional senior leader, while building Sales Development function from ground up
• Led multiple GTM strategy shifts, including transforming team from inbound to outbound-reliant, SMB-focused to Enterprise, and evolving this into an industry-leading, full-funnel Account-Based Experiences (ABX) program spanning new business acquisition and existing account expansion
• Managed high-performing team of 6-12 outbound reps, aligning skills with cross-functional needs and creating a robust SDR progression framework that included mentorship, workshops, and career growth opportunities, resulting in 98% retention, multiple promotions, and enhanced team impact
• Spearheaded cross-functional task forces to optimize resource allocation and streamline pipeline progression processes, driving a 20% improvement in SQL to SQO conversion YoY (from 20% to 40%)
• Designed and deployed scalable, data-driven ABX programs integrating Sales, Marketing, Gen AI automation tools, and multi-channel engagement to drive 70% Marketing-Sourced pipeline contribution, achieving 3X meetings with VP-level decision-makers, millions of dollars in qualified pipeline and industry recognition from Georgian Growth Network for CMOs
• Developed and led high-impact Referral program, cultivating relationships with internal leaders and external 'Executives in Residence' to drive 75% of pipeline growth, accelerate deal velocity, and expand market influence
• Recognized as high-value internal asset, selected for Bluecore's inaugural Leadership Academy and awarded company-wide Value Impact Culture Award for proactive innovation and process optimization
• Built scalable SDR operating model with SDR Playbook and Sales Hub, optimizing processes, methodologies, collaboration, and designing competitive compensation structures and gamification strategies to exceed sales targets every quarter
• Analyzed ABX program effectiveness using data-driven, agile approach, delivering strategic insights that optimized campaigns, informed executive decisions, and drove ROI; led weekly forecast and pipeline calls to ensure cross-functional alignment and consistent goal attainment

Oracle is a global technology company specializing in cloud computing, enterprise software, and database management. Its AI-powered solutions help businesses optimize operations, enhance customer experiences, and drive digital transformation across industries. Oracle's Customer Experience (CX) Cloud suite included: CRM, E-Commerce, Field Service, Customer Service, DataFox, and CPQ.

• Managed full sales cycle for 10,000+ greenfield accounts, driving 110% growth through net-new and expansion deals, transitioning from individual contributor to leading a team of 10 high-performing AEs and SDRs
• Strengthened client retention by proactively managing C-suite relationships, leading high-stakes negotiations and executive presentations, resulting in accelerated deal closures
• Spearheaded competitive takeout campaign, securing Oracle CX's largest rip-and-replace deal, expanding market share, and enhancing overall sales performance
• Owned recruiting, enablement, forecasting, strategy planning, campaign orchestration, and pipeline management, ensuring seamless execution across all facets of sales process
• Designed and launched National Leadership Panel for 20 top sales reps, fostering collaboration and best-practice sharing, resulting in increased bookings and accelerated team performance