Casey Hopkins
Berkeley,CA
Overview
5
5
years of professional experience
1
1
Certification
Work History
Manager, CRM & Strategy
San Jose Earthquakes Soccer
03.2023 - Current
- Serving as the application owner and subject matter expert for the organization's Salesforce Sales Cloud instance
- Honing Salesforce data analysis skills to create visualizations and automations enabling the Sales, Sponsorship & Ticket Operations teams to quickly understand the performance of various sales initiatives
- Utilizing data analysis skills relating to Ticketmaster and Salesforce to curate target audiences for the organization's many sales initiatives, leading to a 27% increase in group tickets sold compared to 2022
- Spearheading the configuration of a comprehensive data warehouse, involving months of close work with third party vendors
- Presenting daily reports to president-level executives using data analysis skills to communicate complex raw data into clear and concise insights for informed decision-making.
CRM & Strategy Analyst
San Jose Earthquakes Soccer
01.2020 - 03.2023
- Managed day-to-day CRM administration tasks, including user security, system configuration, data visualizations, Einstein configuration, and lead distribution for our 42-person org
- Assumed the role of application owner of a pivotal project, communicating regularly with an external consultant to enhance our Salesforce instance increasing the operational efficiency and effectiveness of existing sales processes
- Oversaw multiple Quakes University Rookies and supported the growth of their business intelligence skills
- Responsible for completion of ad hoc reports requiring the analysis of databases with hundreds of thousands of records.
Quakes University Rookie
San Jose Earthquakes Soccer
05.2019 - 01.2020
- Prospected new clients by generating 60+ outbound calls and emails a day while building long lasting customer relationships
- Maintained detailed CRM records to assist in the customer relationship building of future sales team members
- Developed an innovative lead scoring model that analyzed historical data to provide scores down to the individual lead level
- Developed an excellent set of Excel skills, including VLOOKUP, Index and Match, Pivot Tables, as well as basic use of VBA.
Education
Bachelor of Science in Business Administration -
University of Arizona, Eller College of Management
Tucson, AZ01.2019
Skills
- Salesforce: User Security and Management, KORE Gen 2 Integration, Data Visualizations & Dashboards, Data Loader, Training and Support, Flow Builder, Salesforce System Integrations
- Expert in Microsoft Excel & Office Suite, Intermediate SQL, Intermediate VBA, Basic Computer Repair & Diagnostics, Archtics/Ticketmaster Data Modeling & Analysis
Certification
Salesforce Certified Administrator, 2024
Timeline
Manager, CRM & Strategy
San Jose Earthquakes Soccer
03.2023 - Current
CRM & Strategy Analyst
San Jose Earthquakes Soccer
01.2020 - 03.2023
Quakes University Rookie
San Jose Earthquakes Soccer
05.2019 - 01.2020
Bachelor of Science in Business Administration -
University of Arizona, Eller College of Management
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