Summary
Overview
Work History
Education
Skills
Certification
Extracurricular Activities
Timeline
Generic

Casey Hou

Costa Mesa,California

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

5
5
years of professional experience
1
1
Certification

Work History

UH-60 Helicopter Repairer

USA Army
03.2024 - Current
  • Troubleshot complex issues effectively using diagnostic tools, manuals, schematics, or other resources available to find appropriate solutions quickly.
  • Collaborated with team members to complete complex repair projects, ensuring high-quality results and timely completion.
  • Provided mentoring and training support for junior technicians, enhancing their skills and fostering teamwork within the department.
  • Performed preventative maintenance on various equipment models to minimize future breakdowns and extend their lifespan significantly.


Digital Marketing Analysis Coordinator

Made and Co Designs
04.2022 - 09.2022
  • Managed marketing content for social media, reporting activities, and results with the brand social media team
  • Engaged with social media users to grow social media following from 5k-9k and 50k to 70k
  • Established an automated marketing campaign system to increase the overall visit and traffic by 120%
  • Collected and analyzed data from Google Analytics to develop marketing strategies for Facebook ads marketing campaign
  • Utilized analytics in Google Console, keyword planner to determine effective keywords for SEO, tags, and metadata
  • Performed rigorous A/B testing on marketing campaigns to discover better scenarios that improved landing pages, ads click rate, and overall conversion rate by 120%
  • Assisted manager with redesigning, updating, and installing the CSS
  • HTML codes, plug-ins, and extensions for the Shopify website
  • Analyzed source code to identify functionality issues.

Logistics Analysis Coordinator

Whale Logistics USA, Inc
06.2020 - 04.2022
  • Assisted in trend analysis to identify areas of improvement with internal functions and external Logistics Services
  • Located more than 6 carriers for available freight and negotiated competitive rates
  • Maintained carrier relationships to ensure dedicated capacity exceeded projected demand by at least 5%
  • Built a positive rapport with vendors, overseas agents, brokers, and other associates to increase business volume by 15%
  • Contacted vendors and clients to reach more than 6 daily orders and more than 30 shipments
  • Assessed and recommended refinements to logistical operation processes, reducing associated costs by 5%
  • Provided vendors and clients with advised solutions and methods to create sales productivity by 25%
  • Implemented operating procedures to maximize operation productivity and KPIs.

Digital Marketing Analyst-Intern

University of Central Oklahoma
05.2019 - 08.2019
  • Boosted online engagement 17% in 3 months
  • Optimized website exposure with 16.5% increased traffic volume by utilizing search engine patterns and metadata strategy
  • Conducted market research analysis to pinpoint electronic commerce trends, market opportunities, and competitor performance
  • Worked closely with clients to strategize and implement online marketing campaigns from concept to completion
  • Collected and analyzed sales data with traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per-clicks
  • Identified appropriate KPIs and reported key metrics from digital campaigns.

Education

MSIT - Information and Technology

Westcliff University
Irvine, CA
06.2023

B.B.A - Operation & Supply Chain Management

University of Central Oklahoma
Edmond, OK
05.2020

Skills

  • Google Analytics Setup
  • Microsoft Office
  • Facebook Marketing Campaign
  • SQL
  • Data Visualization/Cleansing
  • Keyword Research
  • Data Entry
  • Power Tool Operation
  • Workplace Safety
  • Technical knowledge
  • Component Replacement

Certification

  • Google Analytics 4, 05/2023
  • Google Analytics

Extracurricular Activities

Digital Marketing Analytics Research Google Analytics 4 Certified Shopify/Marketing Campaign APICS Supply Chain Management Social Media/Email Marketing Toast Master Leadership Speech

Timeline

UH-60 Helicopter Repairer

USA Army
03.2024 - Current

Digital Marketing Analysis Coordinator

Made and Co Designs
04.2022 - 09.2022

Logistics Analysis Coordinator

Whale Logistics USA, Inc
06.2020 - 04.2022

Digital Marketing Analyst-Intern

University of Central Oklahoma
05.2019 - 08.2019

MSIT - Information and Technology

Westcliff University

B.B.A - Operation & Supply Chain Management

University of Central Oklahoma

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Casey Hou