Summary
Overview
Work History
Education
Skills
Timeline
Generic

CASEY JOHNS

Erie,CO

Summary

Dynamic and results-oriented nonprofit executive with a proven track record of scaling organizations and building high-performance teams. Demonstrated expertise in developing and executing strategic initiatives that deliver impactful results in a timely manner. Adept at leveraging data analytics to identify acquisition and revenue opportunities, optimize cost efficiencies, enhance brand value, and anticipate market disruptions. Possesses exceptional interpersonal skills and a proactive approach to leadership, effectively articulating a visionary long-term strategy that aligns with stakeholder and executive expectations. A highly efficient multitasker with a strong commitment to servant leadership, integrity, and transparency across all management practices

Overview

17
17
years of professional experience

Work History

Chief Development Officer

CrossPurpose
07.2021 - Current
  • Enhanced Fundraising Performance: Developed and executed comprehensive annual development plans that achieved over 30% year-over-year growth in fundraising revenue.
  • Strategic Collaboration: Partnered with executive leadership to define strategic priorities and align funding initiatives, facilitating the organization's growth and scaling efforts.
  • Revenue Expansion: Launched four new revenue acquisition channels, significantly increasing financial stability and diversifying income sources for the organization.
  • Audience Segmentation: Implemented targeted audience segmentation strategies, resulting in a notable increase in recurring donations and enhanced donor engagement.
  • Talent Development and Retention: Cultivated a high-performing team through effective training and engagement strategies, earning recognition as a "Best Place to Work" for three consecutive years.
  • Capital Campaign Leadership: Oversaw capital campaigns to secure funds for facility improvements, including goal setting, timeline development, and marketing coordination.
  • Performance Optimization: Elevated development team performance through continuous coaching, professional development, goal-setting, dashboard creation, CRM integration, and accountability measures.

Sr. Specialist, Partnership Management

St. Jude Children's Research Hospital - ALSAC
10.2016 - 07.2021
  • Strategic Fundraising Leadership: Developed and executed strategic plans for endurance fundraising programs, consistently surpassing annual goals. Managed regional field offices and enterprise teams, maintaining a cost ratio under 33% across 3-5 year planning cycles with rigorous forecast reviews and task prioritization to maximize results.
  • Revenue Generation and Awareness: Created and launched a national indoor cycling series, establishing a sustainable revenue stream and raising awareness for St. Jude Children's Research Hospital (SJCRH). The initiative currently generates $7.2 million in revenue and has acquired over 30,000 new donors.
  • Event Management Excellence: Orchestrated over 125 successful events annually by integrating cross-functional teams from inception to completion. Utilized year-over-year results to enhance donor-centric approaches and improve event effectiveness.
  • Partnership and Campaign Management: Led national partnership growth and managed board member relationships. Oversaw campaign performance analysis as the campaign owner, ensuring alignment with organizational goals and optimizing campaign outcomes.
  • Cross-Enterprise Collaboration: Modernized integration efforts with internal stakeholders and third-party partners, creating an environment conducive to program growth. Organized multiple on-campus summits with 40+ participants and seven regional summits to drive collaborative success.
  • Innovation in Fundraising Channels: Championed virtual participant options to develop new donor channels, leading to a significant increase in fundraising participants. Established annual KPIs to support new campaign integrations, driving substantial growth in participant engagement.
  • Capacity Tracking and Reporting: Advocated for the implementation of an internal event capacity tracker, enhancing awareness of acquisition potential. This tool, now standard in RFAR reporting, demonstrated consistent annual increases: Year 1: Base, Year 2: 202%+, Year 3: 38%+, Year 4: 57%.
  • Global Donor Base Expansion: Developed new revenue pipelines as part of the FY20 Q4 COVID-19 mitigation strategy, successfully growing a new donor base of over 300,000 individuals across 25+ countries.

Sr. Liaison, Marketing Strategy and Planning

St. Jude Children's Research Hospital - ALSAC
01.2013 - 10.2016
  • Strategic Program Development: Provided strategic guidance in the creation, implementation, and execution of innovative fitness fundraising programs, including both third-party and St. Jude-owned initiatives, enhancing overall fundraising effectiveness.
  • Strategic Planning: Formulated and executed short- and long-term strategic plans, leveraging insights into current and forecasted business needs and emerging consumer trends to drive organizational growth.
  • Enhanced Communication Strategies: Streamlined communication strategies to increase donor relevance and impact, ensuring alignment with organizational goals and donor engagement objectives.
  • Multi-Channel Marketing Optimization: Led and monitored targeted multi-channel marketing efforts for core program recruitment and financial growth, achieving a 14% year-over-year growth rate across all managed campaigns.
  • Marketing Collateral Improvement: Accelerated the refinement of marketing collateral and distribution strategies, enhancing overall effectiveness and engagement with target audiences.

Account Executive

MMA CREATIVE & TRYBE TARGETING
09.2010 - 01.2013
  • Client Acquisition and Management: Successfully generated and managed 28+ relationships with local and national business clients as an Account Executive, driving business growth and client satisfaction.
  • Brand Reputation and Messaging: Oversaw brand reputation and ensured message consistency across B2B and B2C social media and online platforms. Led 30+ national brand activations, enhancing brand visibility and engagement.
  • Talent Recruitment and Training: Recruited, hired, and trained over 50 brand ambassadors, effectively expanding the team and enhancing brand representation.
  • Experiential Marketing Leadership: Directed the development and execution of customized, turnkey experiential marketing campaigns, achieving a 100% year-over-year return rate and increasing client satisfaction within specified budgets.
  • Event Staffing and Management: Hired and trained 250+ employees and volunteers for the inaugural World Food Championship (Las Vegas) in 2012, contributing to the event's ongoing success.
  • Contract Negotiation and Implementation: Facilitated all contract negotiations and implementations within the client portfolio, ensuring effective and successful client engagements.
  • Public Relations and Advertising: Maximized national PR and advertising efforts in collaboration with Edelman, significantly increasing brand engagement and share of voice in managed campaigns.
  • Market Research and Analysis: Conducted comprehensive long-term market forecasting and competitor analysis, providing strategic insights to inform business decisions.
  • Notable Clients: Managed a diverse client portfolio including Tyson, Coca-Cola, Frito Lay, Kingsford, Kraft, Pepsi, National Beef Association, Bush's Beans, Jennie-O, Cargill, New Zealand Lamb, McCormick's Spices, and Hormel.

Development Property Sales and Office Manager

MARBLE ALLEY DEVELOPMENT
09.2009 - 08.2010
  • Managed corporate and investor relations for 6 architecture firms while maintaining accurate financial records by reconciling accounts payable/receivable transactions regularly to ensure balanced budgets.
  • Expanded development property sales and investments for 4 different apartment complexes


English Instructor

Tiel
09.2007 - 08.2008
  • Member of the Theole women's club soccer team
  • Personal Assistant to CEO of Kiadis Pharma.

Education

MBA -

Strayer University
Knoxville, TN

B.A. in Communication Studies -

University of Tennessee
Knoxville, TN

Global Studies: Spain And Global Studies Mexico -

ISA
Salamanca, Spain And Puebla, Mexico
08.2007

Six Sigma Green Belt

CHIEF Member

Skills

  • Strategic Vision
  • Business Development
  • Change Management
  • High Performance Teams
  • Organizational Leadership
  • Process Improvement
  • Sales Forecasting
  • Budget Management
  • Contract Negotiation
  • Government Relations

Timeline

Chief Development Officer

CrossPurpose
07.2021 - Current

Sr. Specialist, Partnership Management

St. Jude Children's Research Hospital - ALSAC
10.2016 - 07.2021

Sr. Liaison, Marketing Strategy and Planning

St. Jude Children's Research Hospital - ALSAC
01.2013 - 10.2016

Account Executive

MMA CREATIVE & TRYBE TARGETING
09.2010 - 01.2013

Development Property Sales and Office Manager

MARBLE ALLEY DEVELOPMENT
09.2009 - 08.2010

English Instructor

Tiel
09.2007 - 08.2008

MBA -

Strayer University

B.A. in Communication Studies -

University of Tennessee

Global Studies: Spain And Global Studies Mexico -

ISA

Six Sigma Green Belt

CHIEF Member

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