Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Casey Judkins

Spring,TX

Summary

Driven Area Sales Manager with 18+ years of homebuilding industry experience and strong competitive sales drive, adaptability and perseverance. Problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned communites. Successfully manages, motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.

Overview

18
18
years of professional experience

Work History

Area Sales Manager

Lennar Homes/Village Builders
09.2021 - Current
  • Manage and motivate a team of 20-25 New Home Sales Consultants across several Houston communities
  • Hold daily 20 mins morning meetings with the Team to go through their strategy for the day, any issues that have come up and any other new information they may need or questions they may have
  • Track and analyze data in Sales Force and Power BI to determine successes and failures and make changes accordingly
  • Use creative and “out of the box” thinking to help Sales Team achieve additional sales
  • Be the eyes and ears in the field and walk models and inventory to ensure that they uphold our quality standards
  • Recruit and hire future Sales Team members
  • Putting proper Sales Team in place to consistently hit our sales numbers of over 100 sale per month
  • Work closely with Lennar Mortgage for creative solutions and options for our customers
  • Track weekly appointments and traffic trends in all communities that I manage to determine when issues arise and find new solutions
  • Coordinate with the Division President, Vice President of Sales, Marketing, Construction and Accounting to determine proper pricing, marketing strategy, signage, and website information prior to opening a new community
  • Complete competitive analysis in all communities to stay on top of other builder’s products and incentives
  • Work alongside the other ASMs to hold weekly sales rallies with important information but also keeping the Team engaged and motivated
  • Enhanced team performance by providing ongoing coaching, training, and mentoring to Sales Team

Construction Manager

Lennar Homes/Village Builders
04.2013 - 09.2021
  • Manage all scheduling of construction tasks for multiple homes ensuring on time delivery
  • Responsible for making sure that all required inspections are conducted and that necessary repairs are completed appropriately
  • Initiate and maintain positive relationships with trade partners and vendors
  • Prioritize tasks to guarantee homes are completed on time and within budget
  • Coordinate and conduct pre-construction meeting and pre-drywall meeting with homeowners
  • Communicate regularly with homeowners to promote positive customer experiences throughout the building process
  • Oversee vendors performing work at home sites and monitor for safety or environmental compliance
  • In charge of verifying all work has been completed by the vendor according to their scope of work prior to submitting invoices
  • Work closely with Sales Associate, Customer Care Representative and Management to ensure all community and homeowner needs are being met

Marketing Manager

Lennar Homes/Village Builders
11.2010 - 04.2013
  • Work closely with Regional and Division Management Team to prepare marketing initiatives
  • Communicate advertising campaigns and marketing efforts to Sales Associates and Division Team
  • Build and uphold quality relationships with all marketing and advertising partners
  • Track and analyze use of media to determine successes and failures of marketing campaigns
  • Create and finalize marketing collateral, using InDesign, Photoshop and Adobe Illustrator for monthly promotions, events and other community-specific needs
  • Create and maintain Selling and Marketing budgets
  • Schedule and manage all aspects of a new model set up, ensuring full functioning upon completion
  • Work directly with Website Administrator for new community/floorplan integration
  • Coordinate and update all model photography used for various campaigns
  • Plan and arrange all realtor functions, internal awards banquets, luncheons and other events

Customer Care Representative

Lennar Homes
07.2006 - 11.2010
  • Supervise and schedule subcontractors to ensure quality workmanship and timely repairs for homeowner warranty requests
  • Contact homeowners regularly to maintain positive customer satisfaction before and after closings
  • Conduct new homebuyer orientations and walk-throughs
  • Identify and address homeowner concerns pertaining to warranty guidelines
  • Responsible for accounts payable and managing warranty budget in my community
  • Work closely with sales and construction team to achieve sales goals

Education

Bachelors of Business Administration - Marketing

Stephen F. Austin State University
Nacogdoches, TX
01.2004

Skills

  • Sales team supervision
  • Territory Management
  • Relationship Building
  • Contract Negotiations
  • Leads Prospecting
  • Competitor Analysis
  • Market and competitive analysis
  • Marketing Strategy Development
  • Sales Statistics Analysis
  • Salesforce Software

Awards

  • 2023, Million Dollar Circle, $394 million in Volume closed
  • 2022, Million Dollar Circle, $315 million in Volume closed
  • 2011, Village Builders’ Team Oriented Performer of the Year
  • 2007-2010, Awarded Customer Care Representative of the Year for the North Division

Timeline

Area Sales Manager

Lennar Homes/Village Builders
09.2021 - Current

Construction Manager

Lennar Homes/Village Builders
04.2013 - 09.2021

Marketing Manager

Lennar Homes/Village Builders
11.2010 - 04.2013

Customer Care Representative

Lennar Homes
07.2006 - 11.2010

Bachelors of Business Administration - Marketing

Stephen F. Austin State University
Casey Judkins