Casey Lemmons

Narrative Designer

• Co-wrote the overarching storyline for an indie steampunk fantasy RPG, ensuring a compelling narrative with branching paths to support player agency.
• Created events, lore, and item descriptions to immerse players in the game world.
• Designed intricate questlines and integrated environmental storytelling, allowing players to uncover rich, hidden lore organically.

World Builder

• Co-developed the world’s “iceberg,” encompassing every layer of the game world: regions, species, religions, cultures, political structures, monsters, and wildlife.
• Wrote diverse game regions ensuring cohesive settings that enhance exploration and gameplay and worked with artists to bring these settings to life.
• Designed magical systems, unique technologies, and artifacts to complement the game’s mechanics and lore.
• Developed creatures, NPCs, and factions with distinct motivations and interactions, enriching the game’s ecosystem.

Assistant Manager

• Managed a remote team of 10 core members, as well as outside contractors, ensuring alignment with project milestones and creative vision.
• Coordinated with external artists to ensure their work matched the game’s style and artistic direction.
• Oversaw scheduling, task management, and interdepartmental communication to keep development on track.
• Provided feedback to writers, designers, and developers to maintain consistency and quality across all assets.

Overview:

I founded and operated Charlie's Treats Bakery, a small business dedicated to producing all-natural, handmade pet treats. Over the last eight years, I scaled my company from a homebased startup to a trusted brand with a presence in over 20 retail locations across Delaware, Maryland and Pennsylvania. This role required a combination of entrepreneurial drive, creativity, and operational expertise.

Key Responsibilities:

• Product Development: Created and refined treat recipes with a focus on natural ingredients and quality assurance.
• Marketing & Branding: Managed social media, designed packaging, and developed advertisements to grow brand visibility and customer loyalty.
• E-Commerce & Retail Management: Built and maintained the company website, handled online sales, and expanded distribution channels to retail stores.
• Business Operations: Oversaw inventory, sales tracking, expense management, and financial reporting.
• Client Acquisition: Established partnerships with wholesale clients, ensuring long-term business relationships.
• Community Engagement: Represented the business at trade shows, farmers' markets, and local events to connect with customers and promote the brand.

Key Achievements:

• Expanded distribution to over 20 retail locations.
• Introduced private label packaging, adding value for wholesale customers.
• Built a loyal customer base through exceptional service and consistent branding.
• Launched an e-commerce platform to enhance online sales and streamline fulfillment.

This role highlights my ability to manage diverse responsibilities, foster growth, and maintain a commitment to quality and customer satisfaction.