Summary
Overview
Work History
Education
Skills
Websites
Certifications And Software
Certification
Timeline
Generic

Casey May

Columbia,PA

Summary

Skilled marketing professional with robust background in managing teams and creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Marketing Manager

The Conrad Company
05.2020 - Current
  • Lead and mentor a high-performing marketing team, fostering growth and professional development
  • Collaborate with executives, sales, and production teams to enhance marketing strategies and generate qualified leads
  • Manage The Conrad Company's website and eight brand websites, ensuring cohesive online branding
  • Spearhead rebranding initiatives for multiple acquisitions, modernizing their market presence
  • Develop and execute SEO strategies to optimize web content for search visibility and engagement
  • Create and oversee content deliverables, including blogs, white papers, social media, and web pages
  • Drive lead generation through targeted email marketing, sponsored social content, and website optimization
  • Manage digital marketing campaigns, including geofencing, PPC, audience targeting, and display ads
  • Analyze and refine marketing strategies based on data-driven insights to align with market trends
  • Oversee graphic design for print and digital assets, ensuring consistency in brand representation
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.

Freelance Marketing Specialist

Self-Employed
01.2019 - Current
  • Designed and developed websites to enhance client online presence
  • Created compelling content for blogs, websites, and social media platforms
  • Managed digital advertising campaigns to maximize ROI
  • Executed paid social media strategies and community engagement initiatives
  • Developed branding strategies that align with client values and market positioning
  • Applied SEO best practices to improve website traffic and search rankings
  • Increased brand awareness by developing and implementing targeted marketing campaigns.

Sales Support Administrator

Coldwell Banker Residential Brokerage
03.2018 - 08.2019
  • Company Overview: MD
  • Developed a national onboarding process for new and experienced real estate agents
  • Planned and executed internal and external company events
  • Provided marketing, advertising, and technology training to sales agents
  • Managed social media and digital marketing support for sales agents
  • Created graphic design materials for advertisements and promotional content
  • MD
  • Managed multiple projects simultaneously while prioritizing tasks effectively leading to timely completion.
  • Managed client database, ensuring accurate and updated information for targeted marketing campaigns.

Media Solutions Strategist

LNP Media Group
03.2017 - 03.2018
  • Developed marketing plans to exceed monthly revenue goals and grow advertising revenue in all LNP Media Group, Inc. print and digital products and events
  • Developed and demonstrated knowledge of customers, their merchandise, sales and advertising objectives and market position
  • Adhered to deadlines and was prompt with all assignments
  • Researched current trends and emerging technology and the opportunities they present for LNP and its advertisers
  • Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
  • Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.

Assistant Store Marketer & Coordinator

Texas Roadhouse
01.2011 - 03.2017
  • Established and maintained favorable relationships with local business, schools & non-profits in the community
  • Assisted in production of advertising, public relations, events and other promotions.
  • Coordinated, planned, and executed events and community engagement strategies
  • Oversaw the Company's social media platforms.
  • Lead in discussion of brainstorming sessions among company personnel to develop effective marketing strategies and promotions.

Education

Bachelor of Science - Speech Communication (Public Relations)

Millersville University of Pennsylvania
12.2015

Skills

  • Team Leadership
  • Data analysis
  • Communication
  • SEO Optimization
  • Branding & Rebranding
  • Digital Advertising (PPC, Geofencing, Display Ads)
  • Social Media Management
  • Website Development
  • Graphic Design
  • Marketing Strategy
  • Project Management
  • Strategic Planning
  • Digital marketing
  • Social media marketing
  • Staff management
  • Customer relationship management (CRM)

Certifications And Software

  • Supervisory Training & DAME Leadership Training
  • Google Analytics & Google Ads Certified
  • SEMRusg
  • Microsoft Office Suite & Adobe Creative Suite
  • WordPress, Canva & Hootsuite
  • HTML & Website Management
  • OSHA 10-Hour Certified

Certification

  • HubSpot Content Marketing Certification - HubSpot Academy.
  • Inbound Sales Certification– HubSpot Academy.
  • Google Analytics Individual Qualification (IQ) - Google.
  • Google Ads Certification – Google.
  • OSHA Certified
  • Supervisory Training through Manufacturer's Association
  • DAME Leadership Training

Timeline

Marketing Manager

The Conrad Company
05.2020 - Current

Freelance Marketing Specialist

Self-Employed
01.2019 - Current

Sales Support Administrator

Coldwell Banker Residential Brokerage
03.2018 - 08.2019

Media Solutions Strategist

LNP Media Group
03.2017 - 03.2018

Assistant Store Marketer & Coordinator

Texas Roadhouse
01.2011 - 03.2017

Bachelor of Science - Speech Communication (Public Relations)

Millersville University of Pennsylvania

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Casey May