Casey Rials
Buffalo,NY
Summary
Experienced demand generation manager with a passion for technology and sales. Skilled in grasping technical details and implementing excellence through problem-solving and analysis. Known for high productivity and efficient task completion. Excel in strategic planning, lead generation, and digital marketing analytics. Strong communication, creative problem-solving, and adaptability ensure success in dynamic market conditions.
Overview
4
4
years of professional experience
Work History
Demand Generation Manager
Stem, Inc
San Francisco, USA
03.2023 - Current
- Determined demand-generation strategies based on customer type, current product offerings, and market landscape
- Collaborated on integrated marketing campaigns that included email outreach, webinars, ad campaigns, events, and account-based outreach
- Advised on crafting a new website to align with customer interests and current product offerings
- Analyzed sales operations and implemented changes to increase efficiency
- Pipeline Generation: 127% of goal
- Responsible for building a team of 4 SDRs, including hiring, training, establishing & scaling internal processes
- This included evaluating external vendors for demand generation tools such as Outreach & ZoomInfo and working within Salesforce CRM
- Retained all previous responsibilities
Inside Sales Team Lead
Stem, Inc
San Francisco, USA
06.2021 - 03.2023
- Took input from product & sales teams to scale demand generation messaging to include multiple vertical and product focuses, supporting all sales teams
- Determined key market segments based on industry trends, past results, and team input
- Evaluated primarily based on individual contribution, with small consideration of team performance
- Pipeline Generation: 2H 2021: 125%, 2022: 135% with a 3.85x increase in total value of opportunities YOY, Q1 2023: 130%
Sales Development Representative
Stem, Inc
San Francisco, USA
03.2021 - 06.2021
- Converted from contract employee to full-time
- Responsible for creating & implementing standardized processes to track ongoing demand generation activity
- Managed the creation of outbound messaging & call scripts
- Pipeline Generation: 147%, based on the number of opportunities created
Sales Development Representative, Client: Stem, Inc
memoryBlue
Boston, USA
07.2020 - 03.2021
- Quota-hitting SDR, Qualified for President's Club
- Qualified leads independently with the ability to hold discovery calls
Education
B.S.B.A - Accounting, Professional Selling Program
University of Central Florida
05.2020
Skills
- Business Development
- Product launch
- Marketing campaign development
- Marketing lead generation
- Marketing strategy
Timeline
Demand Generation Manager
Stem, Inc
03.2023 - Current
Inside Sales Team Lead
Stem, Inc
06.2021 - 03.2023
Sales Development Representative
Stem, Inc
03.2021 - 06.2021
Sales Development Representative, Client: Stem, Inc
memoryBlue
07.2020 - 03.2021
B.S.B.A - Accounting, Professional Selling Program
University of Central Florida
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