Summary
Overview
Work History
Education
Skills
Certification
Awards
Personal Information
Software
Timeline
Generic
Casey Weidmann-Brown

Casey Weidmann-Brown

Fort Worth,TX

Summary

Steering eCommerce initiatives at my former company, my role encapsulated driving growth through digital marketing mastery, including SEO, content creation, eCommerce account management, promotional planning, campaign analysis, and forecasting/planning. I have a robust foundation in digital merchandising and eCommerce and have fine-tuned the art of crafting impactful marketing strategies that resonate in the competitive digital space. Unfortunately, during my 6th year - my role was eliminated due to economic challenges. Now I'm on the hunt for my new forever (work) home! We were a lean but mighty team. I was able to gain experience and manage projects across many different teams within the company such as international logistics and operations, product development, brand and vendor relationship management, inventory planning and control, and more. My hands-on experience managing D2C WordPress and Shopify websites, leveraging tools such as SEMrush, Canva, Bazaarvoice, NetSuite, Google Ads, CRM systems, Walmart Connect, Sam's MAP, and ERP systems has led to measurable enhancements in user experience and operational efficiencies. The mission is clear: to innovate and adapt, ensuring that strategic business decisions are data-driven and customer-centric, positioning our brand at the forefront of the eCommerce landscape with retailers such as Walmart, WAYFAIR, Sam's Club, Lowe's.com, THD.com.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Director, eCommerce and Marketing

RAYMAN / Westinghouse
10.2023 - 10.2024
  • Managed a portfolio of eCommerce accounts, consistently exceeding sales targets for Sams.com, Walmart Marketplace, Lowes.com, and Home Depot.com
  • Monitored market trends and competitor activities to identify potential threats or opportunities for business growth
  • Developed and executed comprehensive brand marketing strategies to increase brand awareness and drive customer engagement for company's private label brands
  • Collaborated with cross-functional teams including product development, sales, and creative to ensure consistent brand messaging across all channels
  • Coordinated with external vendors to ensure timely delivery of branded merchandise and promotional materials
  • Maintained brand guidelines and standards throughout Westinghouse's marketing collateral to ensure consistency in visual identity
  • Developed and maintained strong relationships with buyers, customers, and national brand Westinghouse's corporate team resulting in an 30% increase in client retention rate
  • Assisted in coordinating and tracking shipments, ensuring timely delivery to customers
  • Assisted in the development and launch of new products, ensuring adherence to project timelines and quality standards
  • Managed and updated website content, ensuring accuracy, relevance, and consistency
  • Utilized content management systems (CMS) such as WordPress or Drupal to publish and maintain web pages
  • Created engaging and compelling copy for landing pages, blog posts, product descriptions, newsletters, etc

Digital Marketing & E-Commerce Manager

IDC WESTINGHOUSE & HONEYWELL
12.2018 - 03.2024
  • Developed and executed comprehensive ecommerce marketing strategies to drive website traffic, increase conversion rates, and maximize revenue
  • Monitored market trends and competitor activities to identify potential threats or opportunities for business growth
  • Managed a portfolio of 3 key accounts, consistently increasing online sales on The Home Depot, Sam's, Walmart.com, Lowe's, and Wayfair
  • Monitored the effectiveness of promotions through data analysis and feedback collection, making adjustments as needed to optimize results
  • Coordinated promotional campaigns for various products, resulting in a 46% increase in sales
  • Optimized content for search engines (SEO) to improve organic traffic and visibility
  • Researched and developed engaging content for various platforms including websites, blogs, social media, product pages and email campaigns
  • Developed and implemented inventory planning strategies to optimize stock levels and meet customer demand
  • Coordinated and managed international shipments, ensuring timely delivery of goods to customers
  • Developed and executed comprehensive brand marketing strategies to increase brand awareness and drive customer engagement for private label brands for Walmart and Lowe's as well as national brands Westinghouse and Honeywell

eCommerce Intern

endygo
07.2019 - 11.2019
  • Collaborated with cross-functional teams, including marketing, design, and SEO, to align content with overall marketing goals and strategies
  • Optimized content for SEO, driving organic traffic and improving search engine rankings for target keywords
  • Produced high-quality written, visual, and multimedia content for online platforms, including articles, blog posts, videos, infographics, and social media posts
  • Conducted post-project evaluations to assess performance against key metrics such as customer satisfaction ratings or revenue growth targets
  • Collaborated with cross-functional teams to coordinate website updates and ensure consistent brand messaging
  • Assisted in managing online advertising campaigns on platforms such as Google AdWords and Facebook Ads Manager
  • Implemented A/B testing methodologies to optimize ad copy, landing pages, and email subject lines for improved conversion rates
  • Contributed ideas for creative content development based on industry trends and customer insights
  • Managed social media accounts by scheduling posts, responding to comments/messages, and monitoring brand mentions online

Merchandiser

Neiman Marcus
08.2016 - 07.2019
  • Assisted in elevating the Willow Bend store to achieve #4 in sales ranking (out of 42 locations)
  • Managed relationships with over 35 vendors to expand product assortment, conduct store-level events and promotions
  • Collaborated with cross-functional teams including marketing, sales, and design to develop effective visual merchandising displays
  • Analyzed market trends and competitor activities to identify opportunities for new product launches and promotions
  • Collaborated with vendors on co-op advertising campaigns, negotiating favorable terms that increased brand visibility in-store
  • Built and maintained positive relationships with key clients by providing exceptional customer service and addressing inquiries or concerns in a timely manner
  • SQL AWARDS: Support Star Of The Month (January, 2018) & Support Department Of The Year (2017)

Education

M.S. - eCommerce and Digital Marketing

University of North Texas
Frisco, TX
12.2021

Bachelor's - Digital Merchandising

University of North Texas
Denton, TX
05.2017

Skills

  • Digital Marketing
  • Google Analytics
  • Google AdWords
  • E-Commerce
  • WordPress
  • Shopify
  • Search Engine Optimization (SEO)
  • NetSuite
  • Tableau
  • Branding
  • Logistics
  • Forecasting
  • Inventory management
  • Promotional planning
  • Content Creation
  • Adobe Creative Suite
  • Salesforce
  • PPC Campaign Management
  • B2B sales
  • ERP systems
  • CRM software
  • Project management
  • Relationship management

Certification

  • Google Analytics, 09/01/19
  • Excel, 07/01/18
  • Tableau Mastery, 01/01/19

Awards

  • Support Star Of The Month, 01/01/18
  • Support Department Of The Year, 01/01/17

Personal Information

  • Title: eCommerce Account Director, Digital Marketing Expert, Digital Retail Professional
  • Work Permit: Authorized to work in the US for any employer

Software

Magento

Shopify

Wordpress

Tableau

Timeline

Director, eCommerce and Marketing

RAYMAN / Westinghouse
10.2023 - 10.2024

eCommerce Intern

endygo
07.2019 - 11.2019

Digital Marketing & E-Commerce Manager

IDC WESTINGHOUSE & HONEYWELL
12.2018 - 03.2024

Merchandiser

Neiman Marcus
08.2016 - 07.2019

M.S. - eCommerce and Digital Marketing

University of North Texas

Bachelor's - Digital Merchandising

University of North Texas

Similar Profiles

CREATE PROFILE
Casey Weidmann-Brown