CASEY DELDONNA

Strategic and self-motivated digital marketing professional with 5+ years of proven work experience in campaign execution, project management, and marketing strategy. Versed in all aspects of marketing campaigns from concept development to execution and launch. Highly organized leader with great attention to detail.

• Project Manager, Two-Ocean Education Partners, Richmond, Virginia, 03/01/22, Present, Manage project routing from development to launch across web, print, email, SMS, and digital marketing channels, Develop year-long content planning calendars to support client budget, goals, outreach, and strategy, Serve on the leadership team to address campaign-related issues/risks, establish best practices, and support business growth initiatives, Conduct daily analysis of project plan, shifting priorities based on business needs to meet launch and deliverable deadlines for projects, Implement process efficiencies to streamline and automate workflows in Monday.com
• Campaign Manager, EAB, Richmond, Virginia, 01/01/21, 03/01/22, Achieved client enrollment objectives by transforming strategy into personalized, actionable, and high-performing marketing campaigns, Collaborated with various teams/departments across the organization to establish production timelines and communicate project status updates, Built segmentation and map out campaign logic to refine target audiences for dynamic email messaging, Utilized list source targeting to determine audience strategy and data segmenting for campaign communication set up, Monitored campaign performance in collaboration with the strategic analyst group to provide recommendations and ensure campaigns are driving high results, Organized and lead daily account team meetings to effectively prioritize workload with competing demands and deadlines, Assisted with on-boarding new employees and serve as a team mentor, Promoted to Senior Campaign Manager in 2022
• Digital Marketing Operations Specialist, EAB, Richmond, Virginia, 04/01/18, 01/01/21, Supported timely, accurate campaign execution with a strong focus on the live testing of emails and online web applications prior to deployment, Collaborated with projects managers, data teams, accounts teams, and web development teams to ensure email campaigns support business strategy, Responsible for ongoing campaign management, planning, and remediation efforts to ensure results-focused outcomes for clients, Managed all SMS deployments through Twilio and develop workflow plan for business partners to prepare for upcoming campaign cycles with increasing SMS volume, Restructured and executed new domain remediation process to increase deliverability to inboxes, Provided support to the quality control team to ensure the quality and functionality of digital campaign experiences meet standard guidelines
• Project Coordinator, Dotted Line Collaborations, Richmond, Virginia, 05/01/17, 12/01/17, Utilized LinkedIn to research and create a potential client database, Assisted clients with research during strategy sessions, Analyzed data to develop marketing pitch for potential client, Promoted to part-time Project Coordinator for Fall 2017