Casey L. Starck
Venice,FL
Summary
Results-focused professional with a strong background in management, marketing, and sales. Dedicated to enhancing skill sets and making impactful contributions to the organization.
Overview
9
9
years of professional experience
Work History
Bussiness Development Manager - Prepared Foods
Boar's Head
Sarasota, FL
04.2023 - Current
- Analyzed data to determine industry and consumer trends.
- Collaborated with suppliers to determine strategies for improving sales and profit.
- Developed exit strategies to quickly remove unsuccessful products.
- Leveraged trends in customer industries/marketplaces through effective research to shape solutions and approaches.
- Collaborated with sales teams to determine competitive pricing and promotional activities for each product category.
- Used forecasting methods to determine product demand.
- Oversaw budgeting for new categories to increase spending under management.
- Designed positioning plans for product categories to maximize visibility.
- Utilized strategic and forward-thinking business techniques to maximize turnover.
- Maintained records of item cost, retail and gross profit and margin dollars to determine category sales and gross profit results.
- Managed partner accounts from inception to completion, delivering high-level presentations on prepared foods and collaborating with sales teams to implement strategic vision and playbook strategy for successful field execution.
Business Development Manager
The Boar’s Head Brand
01.2019 - 04.2023
- Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
- Prospected, identified, and nurtured customer connections to boost sales of product lines and solutions.
- Managed deli communication, promotions, and budget for Sprouts supermarket nationally to all partner distributors.
- Growth goals accomplished through biannual planning with joint business partners.
- Collaborated with both internal and external marketing teams to effectively implement and drive the national strategy.
- Enhance incremental sales by successfully executing seasonal promotional programs.
- Successfully executed strategies aligned with the Sprouts Vision, driving increased customer engagement and foot traffic to the deli.
- Developed and executed the Boar’s Head playbook for Sprouts, incorporating proven strategies and non-negotiable guidelines.
- Collaborated effectively with Sprouts executives in high-level meetings to discuss annual sales goals/tactics and strategic planning.
Business Support Manager
01.2018 - 07.2019
- Responsible for the in-store execution and leadership of 14 local purveyors who distribute the brand portfolio
- Review monthly comp sales, national marketing strategy, and compliance with each purveyor to ensure strategy is being executed
- Monitor and execute national (grocery) retail playbook (go to business) with assigned purveyors
- Weekly/Monthly/Quarterly meeting to make sure alignment is on point with expectations and goals to meet
- Monitor monthly sales/planned budget for upcoming periods.
Area Marketing Manager
Coca-Cola North America
01.2016 - 06.2018
- Manage Hubert’s Lemonade marketing activity in Central and South Florida with tools to measure and track accountability, including 200k budget, product, and assets inventory
- Divisional reporting inclusive of market level activity through: monthly recaps, execution insights, key learnings, best practices, team coaching and follow-up
- Coach and motivate a team of 15 part-time/full-time employees in Tampa, Orlando, and Miami to meet monthly deliverables and ensure adherence to the program goals
- Regular interfacings with the local and regional sales teams to ensure the local field marketing activities align with sales programs and incentives
- Oversee fluid, ongoing field marketing activity throughout all activation markets in Florida to include a mix of: Event, guerilla and in-store sampling, local influencer, food truck, and strategic partner relationship-building to help build and develop the Hubert’s brand.
Business Development Manager
Coca Cola Beverages Florida
Tampa, FL
06.2015 - 11.2016
- Proven ability on multiple sales calls to collaboratively sell and overcome customer objections
- (Closed multiple major wins and was able to convert to Coca Cola Beverages Florida)
- #1 out of Tampa market unit in volume and revenue growth for time period of June 22nd – August 30th vs year prior
- Won this incentive, 40.40% volume growth, 53.78% revenue growth
- Exceeding monthly goals on new business acquisition, currently indexing each month with 100% or more of assigned goals
- Proven ability to collaborate with strategic key customers including healthcare, retail, and national clients
- Leader and Trainer, currently training new hires for the Market Development and Business Development Role
- Ability to clearly explain complex customer marketing agreements, contracts, and other binding agreements to present and have signed by the customer
- Created and presented customer presentations in front of owners and key decision makers for key accounts.
Education
Bachelor of Arts - International Affairs
Florida State University
Tallahassee, FL12.2009
MBA - Business Administration and Management
Florida Southern College
Lakeland, FLSkills
- Promotional planning
- Relationship Building
- Lead Generation
- CRM Platforms
- Pipeline Development
- Decision-Making
- Product Demonstrations
- Data Analysis
- Vendor Relations
- Merchandising understanding
- Performance Metrics
- Service Promotion
- Risk Mitigation
- Campaign Performance Tracking
Timeline
Bussiness Development Manager - Prepared Foods
Boar's Head
04.2023 - Current
Business Development Manager
The Boar’s Head Brand
01.2019 - 04.2023
Business Support Manager
01.2018 - 07.2019
Area Marketing Manager
Coca-Cola North America
01.2016 - 06.2018
Business Development Manager
Coca Cola Beverages Florida
06.2015 - 11.2016
Bachelor of Arts - International Affairs
Florida State University
MBA - Business Administration and Management
Florida Southern College
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