Cash Meyerhoffer
Media Director
Salt Lake City,UT
Summary
Problem-solving Media Director with over 12 years of experience managing client relationships while leading and inspiring teams. Expertise in pitching, planning and executing media strategies and market opportunities to executive level stakeholders. Successful at creating omnichannel marketing across a number of industries including healthcare and finance.
Overview
13
13
years of professional experience
5
5
Certification
Work History
Media Director
ThomasARTS
Farmington, Utah
07.2021 - Current
- Lead, and mentor 8 full-time media planner/buyers and marketing managers while helping identify goals and opportunities for growth
- Establish department strategy, procedures, and processes to help drive overall budget growth of of 11.57% up to $25M in 2021
- Manage relationships with dozens of agency vendors across digital and traditional media channels. Additionally helping to research and establish new partners as new technology or regional needs are identified
- Work directly with clients to guide overall media strategy throughout customer journeys
ASSOCIATE MEDIA DIRECTOR
ThomasARTS
Farmington, UT
08.2019 - 07.2021
- Create innovative advertising strategies to increase brand awareness, lead generation, and product sign-up
- Work with agency leadership to manage resources, define employee goals, and create action plans for improved performance and growth
- Manage $8-12 Million annual marketing budgets across personal agency portfolio with yearly growth averaging nearly 40%
- Research and evaluate new media platforms to add to TA's core tools to increase performance and efficiency
SENIOR DIGITAL MARKETING MANAGER
ThomasARTS
Farmington, UT
07.2018 - 08.2019
- Lead digital media planning/buying, and provide strategic direction to programmatic channels, social media, content, and creative teams
- Crucial involvement in new business pitches, and yearly omnichannel planning for 100% client retention
- Created high-quality marketing strategy documentation, including product marketing briefs, POVs, and marketing recommendations
- Provided reporting for digital marketing campaigns and ad-hoc reporting to support decision making
DIGITAL MARKETING MANAGER
ThomasARTS
Farmington, UT
03.2017 - 07.2018
- Execute marketing strategy, targeting, and campaign development for 10-12 clients, including core agency business
- Managed day-to-day budget, delivery, and performance of online campaigns, including analysis of campaign and website metrics
- Worked with analytics team members to craft comprehensive reports, and offer optimization insights to client teams
ADVERTISING OPERATIONS MANAGER
HyperX Media
Salt Lake City, UT
02.2014 - 01.2017
- Managed online marketing activities to promote products and services on 15-20 B2B & B2C advertising campaigns
- Created PPC, display, and social media campaigns by setting budgets, researching target audiences, reviewing KPI's, building and implementing ads
- Worked alongside clients and business partners to implement innovative marketing campaigns on emerging marketing platforms
- Lead efforts to install web analytics on client websites, and established tagging through Google Tag Manager
INSIDE SALES SUPERVISOR
Utah Jazz Basketball Operations
Salt Lake City, UT
10.2011 - 01.2014
- Increased employee retention within 3 months as supervisor by changing recruiting tactics, and building internal referral programs
- Led team of 10 inside sales representatives helping them finalize sales, and prospect new business through inbound calls
- Involved in promotional ticket package offers and reporting
- Developed training for new hires and provided onboarding materials, and 1 on 1 training
DISPLAY NETWORK ACCOUNT MANAGER
HyperX Media
Salt Lake City, UT
04.2012 - 09.2012
- Helped establish publisher ad network, created processes for managing payments and website optimization
- Grew proprietary ad network to 20+ publishers while adding $10,000 per month in company revenue within 2 months of launch
- Analyzed local social media campaigns and pin-pointed ways to optimize campaigns for maximum performance
INSIDE SALES REPRESENTATIVE
Utah Jazz Basketball Operations
Salt Lake City, UT
06.2010 - 09.2011
- Developed relationships with new and repeat customers by learning customer ticket preferences and wants
- Contacted 250 new and existing customers per week to discuss new products and services
- Exceeded targeted season sales goals of 80% ticket package renewal rate
Education
Bachelor of Science - Marketing
University of Utah, David Eccles School of Business
Salt Lake City, UT05.2013
Skills
- Leadership
- Strategic marketing
- Project management
- Lead flow management
- Media buying & placement
- Digital analytics
- Lead generation & lead nurture
- Budgeting and finance
- Market analysis
- Workflow Optimization
Certification
Google AdWords
- Google Analytics, Google
- Google Ads, Google
- Google Tag Manager, Google
- StackAdapt DSP Certification, StackAdapt
- Adobe Creative Suite, Adobe
Timeline
Media Director
ThomasARTS
07.2021 - Current
ASSOCIATE MEDIA DIRECTOR
ThomasARTS
08.2019 - 07.2021
SENIOR DIGITAL MARKETING MANAGER
ThomasARTS
07.2018 - 08.2019
DIGITAL MARKETING MANAGER
ThomasARTS
03.2017 - 07.2018
ADVERTISING OPERATIONS MANAGER
HyperX Media
02.2014 - 01.2017
DISPLAY NETWORK ACCOUNT MANAGER
HyperX Media
04.2012 - 09.2012
INSIDE SALES SUPERVISOR
Utah Jazz Basketball Operations
10.2011 - 01.2014
INSIDE SALES REPRESENTATIVE
Utah Jazz Basketball Operations
06.2010 - 09.2011
Bachelor of Science - Marketing
University of Utah, David Eccles School of Business