Casi Rynkowski
Global Brand Manager SIC Maui
Shrewsbury,MA
Summary
Results-driven Brand and Product Manager with proven success leading global product development, athlete marketing, and brand strategy in the watersports and outdoor industries. Experienced in managing multi-million-dollar product portfolios, launching award-winning SUP, foil, wing, and surf collections, and driving measurable sales growth through data-driven campaigns. Skilled in cross-functional collaboration, lifecycle product management, and market expansion across North America and international markets.
Overview
15
15
years of professional experience
3
3
years of post-secondary education
Work History
Global Brand Manager SIC Maui
Tahe Outdoors
09.2021 - Current
- Managed a $3M+ global watersports portfolio, overseeing full product lifecycle from concept through commercialization across SUP, Wing, and Surf categories.
- Developed and launched 26+ new products, five of which earned Best-in-Class industry awards for innovation and performance.
- Optimized product development workflows, improving product performance and resulting in 15+ World Championship podium finishes (5 Gold, 3 Silver, 7 Bronze).
- Led brand portfolio recognized among the Top 3 global watersports brands for three consecutive years.
- Revitalized the Foil product category, achieving a 13% year-over-year sales increase through focused innovation and repositioning.
- Directed cross-functional alignment between product, marketing, digital, and sales teams to ensure cohesive global launches and market success.
- Defined and enforced global brand guidelines, ensuring consistent visual identity and messaging across all consumer touchpoints.
- Conducted data-driven brand and product performance analyses to identify growth opportunities and guide strategic adjustments.
- Oversaw creation of all marketing materials including digital campaigns, advertising, packaging, and social media to support new product introductions.
- Planned and managed global photo and video productions, delivering high-impact content for marketing, e-commerce, and retail assets
SIC Maui North America Marketing and Digital Manag
Tahe Outdoors North America
09.2021 - 09.2022
- Develop and execute integrated marketing strategies to drive sales growth and strengthen brand visibility across North America, achieving measurable revenue and market share increases of [ XX ]%.
- Lead the creation and management of digital marketing campaigns, social media initiatives, and paid advertising to expand reach, boost engagement by [ XX ]%, and improve conversion rates.
- Build and scale a national athlete and ambassador program from 45 participants, directly contributing to growth in sales and strengthening brand credibility in global markets.
- Conduct market and competitor analysis to identify emerging trends, category opportunities, and actionable insights that inform product launches and seasonal marketing plans.
- Oversee marketing and digital budgets totaling optimizing spend with external agencies and partners to maximize ROI and campaign effectiveness.
- Plan, direct, and produce on-site video and photo shoots, ensuring the delivery of compelling visual assets for product launches, advertising, and social platforms.
- Develop and nurture key retailer and community relationships to build advocacy, expand distribution, and support long-term brand loyalty.
President and Owner
Paddle for Recovery
01.2017 - 01.2022
- Founded and led a national nonprofit organization providing adaptive paddleboard programs for cancer survivors, empowering over [900+] participants through nature-based recovery and confidence-building experiences.
- Expanded program operations across [11] states, developing a scalable framework for survivor-centered paddling communities and long-term sustainability.
- Forged strategic partnerships with leading organizations including YMCA, Surviving Breast Cancer, and Breast Friends to deliver free, accessible paddleboarding lessons and wellness programs.
- Built and managed cross-functional teams of certified paddleboard instructors, volunteers, and retail partners to ensure safe, high-quality participant experiences.
- Strengthened brand alignment and retail partnerships with SIC Maui, driving sales growth and increasing visibility through survivor outreach and cause-driven marketing.
- Designed and executed social media and community outreach campaigns that boosted engagement by 15% and expanded awareness of adaptive paddling initiatives.
- Produced educational and promotional media content to highlight the mental and physical health benefits of water-based recovery programs.
- Delivered public presentations and workshops to survivor support groups, healthcare organizations, and local communities to advocate for the role of sport in healing.
- Positioned SIC Maui and partner brands as leaders in purpose-driven wellness, integrating sport, recovery, and community impact into brand storytelling.
Athlete Team Manager & Social Media Coordinator
Tahe Outdoors/SIC Maui
06.2013 - 09.2021
- Develop and lead athlete and ambassador programs, designing training and engagement initiatives that maximize performance, retention, and brand advocacy.
- Plan and execute athlete activations and events—including competitions, training sessions, and product launches—to drive visibility and promote key products.
- Manage athlete and ambassador contracts, ensuring compliance with brand standards and legal requirements.
- Create and oversee social media campaigns across multiple platforms to boost engagement, brand awareness, and audience growth.
- Track and analyze digital and performance metrics, optimizing content and program strategies for measurable results.
- Collaborate cross-functionally with marketing and sales teams to align athlete initiatives with business objectives and product launches.
- Build and maintain long-term relationships with athletes, ambassadors, and partners to strengthen loyalty and brand representation.
Casi Performance Training and Outdoor Fitness
Owner Operator Independent
01.2011 - 09.2020
- Founded and expanded a outdoor fitness business, inspiring clients to embrace outdoor adventure as a core part of their fitness and wellness journey.
- Designed, organized, and guided multi-day domestic and international adventure trips featuring climbing, paddleboarding, surfing, ice climbing, and hiking, attracting participants from across the U.S. and abroad.
- Planned and led educational seminars and motivational sessions to promote the benefits of outdoor fitness, increasing client engagement and program retention.
- Secured brand sponsorships and partnerships for gear and apparel, executing cross-promotional campaigns that enhanced brand visibility and credibility.
- Oversaw end-to-end trip logistics, including travel planning, permits, safety protocols, and equipment management to ensure smooth and high-quality participant experiences.
- Built and maintained long-term client relationships, achieving strong customer loyalty and repeat participation through personalized communication and community development.
Education
Bachelor of Science - Fashion Design And Merchandising
Univeristy of Rhode Island
Rhode Island 09.1989 - 05.1992
Skills
- Product development
- Marketing and advertising
- Sales tracking
- Promotional planning
- Market Positioning
Accomplishments
Launched
Timeline
Global Brand Manager SIC Maui
Tahe Outdoors
09.2021 - Current
SIC Maui North America Marketing and Digital Manag
Tahe Outdoors North America
09.2021 - 09.2022
President and Owner
Paddle for Recovery
01.2017 - 01.2022
Athlete Team Manager & Social Media Coordinator
Tahe Outdoors/SIC Maui
06.2013 - 09.2021
Casi Performance Training and Outdoor Fitness
Owner Operator Independent
01.2011 - 09.2020
Bachelor of Science - Fashion Design And Merchandising
Univeristy of Rhode Island
09.1989 - 05.1992