Cass Shirley
Nashville,TN
Summary
Seasoned retail manager with 11 years of experience, bringing a deep understanding of customer needs, behaviors, and market trends to the realm of UX/UI design. Career switch stems from a passion for crafting seamless digital experiences that prioritize user satisfaction and engagement. Leveraging strong background in customer-centric strategies, brings a unique perspective that blends empathy-driven design with data-driven decision-making, ensuring that every product designed resonates with its target audience and drives business success.
Overview
11
11
years of professional experience
Work History
Store Manager
Music & Arts
01.2024 - Current
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Organized special events such as seasonal sales promotions to drive foot traffic into store and increase sales opportunities.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
Visual Merchandising Manager
At Home
10.2022 - 12.2023
- Designed and implemented creative merchandising displays that increased store revenue and customer engagement.
- Planned and organized merchandising team's tasks, timeframes, order of operations, and points of completion for each project, ensuring efficient execution and on-time delivery.
- Utilized project management tools and organized system to plan, track, and execute projects effectively, consistently delivering results 2-3 weeks ahead of deadlines
- Consistently communicated new visual merchandising information and standards via in-store training and staff meetings.
Sales Consultant
Havertys Furniture
12.2021 - 10.2022
- Worked with in-store designer on several large-scale projects to create aesthetic color schemes and uniquely personalized layouts for each client.
- Generated increased sales revenue through effective lead generation and follow-up efforts.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
Assistant Store Manager
Bath & Body Works
05.2021 - 12.2021
- Collaborated with sales leadership team on every aspect of business inside store, including but not limited to KPI data analysis, sales tactics, product education, and floorset planning.
- Set up daily plans of action for store, while effectively delegating to team to keep them actively involved in shipment/recovery.
- Maintained culture of fun collaboration and inclusivity with each team member, generating desire to do well and increasing productivity.
Selling Team Leader
American Eagle Outfitters
11.2020 - 05.2021
- Utilized KPI and traffic reports to develop daily and weekly goals and selling focuses.
- Enhanced team productivity by implementing efficient work processes and regularly reviewing performance metrics.
- Set performance expectations for team, monitoring progress towards goals and providing constructive feedback as needed.
Assistant Manager
Buckle
01.2018 - 11.2020
- Took ownership of merchandising on women's side of store, monitoring customer engagement and sell-through, and regularly designing presentations that sold out within days.
- Traveled throughout district with both district and regional managers on store visits, organizing and facilitating successful training with teams.
- Maintained personal sales goals, hitting average sale of approximately 44% higher than other leaders.
- Increased employee performance and job satisfaction to strengthen retention and engagement.
- Helped run weekly leader development meetings and set up weekly courses of action for departments, product knowledge, training, and zone moves and projects.
Prestige Sales Manager
Ulta Beauty
09.2017 - 01.2018
- Developed strong relationships with high-end clientele, resulting in repeat business and increased customer loyalty.
- Used expertise in color theory to create personalized, customer-centric experiences and displays.
- Successfully executed multiple brand events and group trainings.
Clinique Counter Manager
Clinique Cosmetics
01.2013 - 09.2017
- Exceeded sales goals through customer connection and demonstration of products based on customer needs and desires.
- Recruited, coached, motivated and trained new associates.
- Leveraged data and analytics to make informed decisions and drive business improvements.
Education
Credential - UX/UI Design
Avocademy
Nashville02.2024
High School Diploma -
Home Life Academy
Nashville, TN01.2012
Skills
- User research
- User strategy
- Wireframing
- User testing
- Prototyping
- UI design
- Information architecture
- User-centered design
Timeline
Store Manager
Music & Arts
01.2024 - Current
Visual Merchandising Manager
At Home
10.2022 - 12.2023
Sales Consultant
Havertys Furniture
12.2021 - 10.2022
Assistant Store Manager
Bath & Body Works
05.2021 - 12.2021
Selling Team Leader
American Eagle Outfitters
11.2020 - 05.2021
Assistant Manager
Buckle
01.2018 - 11.2020
Prestige Sales Manager
Ulta Beauty
09.2017 - 01.2018
Clinique Counter Manager
Clinique Cosmetics
01.2013 - 09.2017
Credential - UX/UI Design
Avocademy
High School Diploma -
Home Life Academy
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