Cass Shirley
Nashville,TN
Summary
Seasoned retail manager with 11 years of experience, bringing a deep understanding of customer needs, behaviors, and market trends to the realm of UX/UI design. Career switch stems from a passion for crafting seamless digital experiences that prioritize user satisfaction and engagement. Leveraging strong background in customer-centric strategies, brings a unique perspective that blends empathy-driven design with data-driven decision-making, ensuring that every product designed resonates with its target audience and drives business success.
Overview
11
11
years of professional experience
Work History
Store Manager
Music & Arts
Murfreesboro, TN
01.2024 - Current
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Organized special events such as seasonal sales promotions to drive foot traffic into store and increase sales opportunities.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
Visual Merchandising Manager
At Home
Mount Juliet, TN
10.2022 - 12.2023
- Designed and implemented creative merchandising displays that increased store revenue and customer engagement.
- Planned and organized merchandising team's tasks, timeframes, order of operations, and points of completion for each project, ensuring efficient execution and on-time delivery.
- Utilized project management tools and organized system to plan, track, and execute projects effectively, consistently delivering results 2-3 weeks ahead of deadlines
- Consistently communicated new visual merchandising information and standards via in-store training and staff meetings.
Sales Consultant
Havertys Furniture
Franklin, TN
12.2021 - 10.2022
- Worked with in-store designer on several large-scale projects to create aesthetic color schemes and uniquely personalized layouts for each client.
- Generated increased sales revenue through effective lead generation and follow-up efforts.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
Assistant Store Manager
Bath & Body Works
Franklin, TN
05.2021 - 12.2021
- Collaborated with sales leadership team on every aspect of business inside store, including but not limited to KPI data analysis, sales tactics, product education, and floorset planning.
- Set up daily plans of action for store, while effectively delegating to team to keep them actively involved in shipment/recovery.
- Maintained culture of fun collaboration and inclusivity with each team member, generating desire to do well and increasing productivity.
Selling Team Leader
American Eagle Outfitters
Nashville Area
11.2020 - 05.2021
- Utilized KPI and traffic reports to develop daily and weekly goals and selling focuses.
- Enhanced team productivity by implementing efficient work processes and regularly reviewing performance metrics.
- Set performance expectations for team, monitoring progress towards goals and providing constructive feedback as needed.
Assistant Manager
Buckle
Murfreesboro, TN
01.2018 - 11.2020
- Took ownership of merchandising on women's side of store, monitoring customer engagement and sell-through, and regularly designing presentations that sold out within days.
- Traveled throughout district with both district and regional managers on store visits, organizing and facilitating successful training with teams.
- Maintained personal sales goals, hitting average sale of approximately 44% higher than other leaders.
- Increased employee performance and job satisfaction to strengthen retention and engagement.
- Helped run weekly leader development meetings and set up weekly courses of action for departments, product knowledge, training, and zone moves and projects.
Prestige Sales Manager
Ulta Beauty
Smyrna, TN
09.2017 - 01.2018
- Developed strong relationships with high-end clientele, resulting in repeat business and increased customer loyalty.
- Used expertise in color theory to create personalized, customer-centric experiences and displays.
- Successfully executed multiple brand events and group trainings.
Clinique Counter Manager
Clinique Cosmetics
Springfield, TN
01.2013 - 09.2017
- Exceeded sales goals through customer connection and demonstration of products based on customer needs and desires.
- Recruited, coached, motivated and trained new associates.
- Leveraged data and analytics to make informed decisions and drive business improvements.
Education
Credential - UX/UI Design
Avocademy
Nashville02.2024
High School Diploma -
Home Life Academy
Nashville, TN01.2012
Skills
- User research
- User strategy
- Wireframing
- User testing
- Prototyping
- UI design
- Information architecture
- User-centered design
Timeline
Store Manager
Music & Arts
01.2024 - Current
Visual Merchandising Manager
At Home
10.2022 - 12.2023
Sales Consultant
Havertys Furniture
12.2021 - 10.2022
Assistant Store Manager
Bath & Body Works
05.2021 - 12.2021
Selling Team Leader
American Eagle Outfitters
11.2020 - 05.2021
Assistant Manager
Buckle
01.2018 - 11.2020
Prestige Sales Manager
Ulta Beauty
09.2017 - 01.2018
Clinique Counter Manager
Clinique Cosmetics
01.2013 - 09.2017
Credential - UX/UI Design
Avocademy
High School Diploma -
Home Life Academy