CASSADY BRINKLEY

Sophomore at Brown University pursuing a Business Economics degree with a focus on design and marketing. Proven leadership abilities and effective collaboration in team settings. Strong interest in fashion and brand development, committed to ongoing professional growth.

• Collaborated with industry professionals, university professors, and executives from leading luxury brands to gain real-world insight into fashion and business strategy.
• Developed marketing campaigns and pitch projects presenting research on fashion trends, consumer behavior, and brand development opportunities.
• Conducted in-depth analyses of global fashion trends, designers, and thought leaders shaping the luxury market.
• Studied core business models, strategic operations, and career pathways within the fashion and luxury industries.

• Lead Brown’s chapter of a national media organization that empowers college women through editorial, marketing, and digital storytelling initiatives.
• Manage and mentor a cross-functional team of writers, editors, and marketers to produce high-quality content on women’s issues, culture, and fashion.
• Oversee brand partnerships, event planning, and social media strategy to expand visibility and audience engagement.
• Increased readership and campus involvement through targeted editorial campaigns and large-scale community events.
• Strengthened HER Campus’s presence at Brown by developing collaborations with other student organizations and external sponsors.

• Plan and execute social events, philanthropic initiatives, and member engagement programs for one of Brown’s largest student organizations.
• Direct creative event concepts and oversee logistics, budgeting, and vendor coordination to ensure seamless execution.
• Design event marketing materials and social media campaigns to enhance participation and strengthen chapter branding.
• Foster a sense of community and inclusion through thoughtful programming and leadership initiatives.