Summary
Overview
Work History
Education
Skills
Successes
Timeline
Generic

CASSANDRA AITKEN

Jupiter,FL

Summary

Sales and operations professional with expertise in strategic support for C-level executives. Proven track record in lead generation and relationship building across diverse industries. Experienced in startup initiatives and achieving entrepreneurial success in remote work environments.

Overview

22
22
years of professional experience

Work History

Operations Manager / SDR/ Premium Lead Generator

Ayulove, LLC, CMS Inc, Wind River Marketing
Virtual Work From Jupiter, FL
06.2019 - Current
  • Orchestrated CRM selection and deployment to enhance sales organization efficiency.
  • Conducted extensive SDR activities, qualifying potential clients while logging interactions in CRM.
  • Executed thorough industry research to inform strategic decision-making frameworks.
  • Directed office operations, providing comprehensive administrative support for global C-level executives.
  • Established strategic partnerships through focused research initiatives, promoting sustained business growth.
  • Generated sales by prospecting leads, cold calling, and negotiating advantageous deals.
  • Performed detailed market analysis to consistently elevate brand identity.
  • Implemented strategies to increase lead conversion rates and maximize revenue opportunities.

Global Wellness Businesses Entrepreneur

Namaste Global Wellness
Nashville, TN And Jupiter, FL
01.2009 - 01.2022
  • Launched global wellness brands and affiliate businesses, achieving top market rankings.
  • Managed comprehensive business operations, including site selection, lease negotiation, construction, and staffing.
  • Developed incentive programs that drove new member acquisition and enhanced retention rates.
  • Collaborated with mid-sized companies to establish wellness missions and create sustainable health plans.
  • Launched and grew a successful affiliate business model.
  • Served as a Wellness Educator for private clients, corporations, and global workshops, and training initiatives.
  • Created internal and external communication strategies to elevate client experiences consistently.
  • Achieved sold-out events six months in advance through effective market intelligence and outreach.
  • Hired, trained, and managed a team of over 35 employees with minimal turnover.
  • Established pricing structures for products and services.
  • Conducted market research to understand customer needs and preferences.
  • Negotiated contracts with customers, vendors, and partners.
  • Built a team of highly-skilled professionals to support business objectives.
  • Developed strategies for building income, distribution models and customer acquisition plans.
  • Developed and updated website and social media profile pages to market products and services.
  • Identified market opportunities and developed innovative business strategies for growth.

Assistant to CEO & Managing Partner / Paralegal / Sales and Marketing Director

Uno Lago Residential Real Estate Development
Juno Beach, Florida
12.2002 - 01.2009
  • Facilitated startup and launch processes for over 500-unit real estate development.
  • Progressed from C-Level Executive Assistant and Paralegal to Director-level roles.
  • Conducted competition analysis and generated comprehensive reports.
  • Acted as liaison between builders, architects, and building departments.
  • Managed sales office operations for new 700-unit residential development.
  • Oversaw communications and maintained agency relationships.
  • Directed marketing, public relations, advertising, and branding initiatives.
  • Executed contract administration tasks while providing paralegal support in real estate ventures.

Education

Bachelor of Arts - Social Science

University of Florida
Gainesville, FL

Associate of Arts - Business

Boston University
Boston, MA

Certified Paralegal - Corporate Law Emphasis

National Center For Paralegal Studies
Atlanta, GA

Skills

  • Lead generation and CRM management
  • Market analysis and business development
  • Strategic partnership development
  • Team leadership and performance monitoring
  • Contract negotiation and problem solving
  • Communication strategies and sales presentations
  • Social media marketing and community management
  • Sales strategy and upselling techniques
  • Performance reporting and operations oversight
  • Multidisciplinary collaboration in high-pressure environments
  • Process improvement and goal attainment
  • C-level operational support and office management
  • Technology proficiency: Salesforce, HubSpot, MS Office, Slack, Notion, Salesloft, ZoomInfo, Seamless AI
  • Cloud-based file management
  • Issue resolution and response
  • Sales prospecting

Successes

  • Launched private brick and mortar business with only a case of bourbon to barter and a thousand dollars on a visa card, and grew to over $500 thousand in net sales in 3 years
  • Radically transformed a tired industry business model to foster sustainability and created new model that was adopted globally with emphasis on all employees participating in sales and marketing, and customers participating in brand messaging
  • Sold my concept and business model to others and created an affiliate business model of seven
  • Grew local wellness business to over 3 million in sales with passion, dedication and authentic interest in improving the quality of people's lives and a humble appreciation for the opportunity to serve them
  • Invited to lead Vanderbilt University Graduate School Small Business Courses
  • Awarded Regional New Business Development Brand Award 3 consecutive years and 'Best of' Brands Local Media 7 consecutive years
  • Invited Annual Event Director and Presenter for Humane Society
  • Invited Wellness Educator for NFL Football and Vanderbilt University Athletic Teams
  • Invited Director of Marketing, International Yoga Day Foundation
  • Created new Venues and Volunteer Supported Events with Special Olympics, Habitat for Humanity and more

Timeline

Operations Manager / SDR/ Premium Lead Generator

Ayulove, LLC, CMS Inc, Wind River Marketing
06.2019 - Current

Global Wellness Businesses Entrepreneur

Namaste Global Wellness
01.2009 - 01.2022

Assistant to CEO & Managing Partner / Paralegal / Sales and Marketing Director

Uno Lago Residential Real Estate Development
12.2002 - 01.2009

Bachelor of Arts - Social Science

University of Florida

Associate of Arts - Business

Boston University

Certified Paralegal - Corporate Law Emphasis

National Center For Paralegal Studies

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