Cassandra Arsenault
Cincinnati,Ohio
Summary
Dependable News Reporter with 13 years of experience across multiple platforms. Handles high levels of stress and irregular work hours without losing commitment to accurate reporting, writing, editing and deadline adherence. Outgoing, tenacious and personable with solid work ethic and high integrity.
Overview
13
13
years of professional experience
Work History
Consumer Anchor/Reporter
Local 12 WKRC
01.2021 - Current
- Created the consumer unit from the ground up. Pitching, and producing ideas like Fighting Fraud Series, Daily Consumer Report, and investigative consumer packages.
- Roll out a social media plan daily and weekly to go with television content. In addition, created exclusive YouTube first content, with excerpts to push people to Local 12 YouTube page who are watching the newscast.
- Enhanced viewer engagement by incorporating interactive elements and social media into broadcasts.
- Improved ratings by consistently delivering high-quality content tailored to the preferences of the target demographic.
- Mentored junior anchors and reporters, sharing industry expertise to foster career growth within the organization.
Reporter
NBC 10 Boston
01.2018 - 01.2021
- Responded quickly to emergencies and other breaking news stories.
- Conducted in-depth interviews with key stakeholders, providing comprehensive perspectives on relevant issues.
- Addressed sensitive topics professionally while adhering to ethical standards.
- Reported from field locations and wrote stories under tight deadlines.
- Disseminated news content through social media for better engagement with audiences and faster reporting.
Investigative Reporter and Anchor
FOX 17 WXMI
01.2015 - 01.2018
- Participated in editorial meetings to discuss story ideas and content.
- Cultivated trust among interview subjects resulting in candid conversations aired during prime time slots which bolstered credibility of the channel.
- Reported from field locations and wrote stories under tight deadlines.
- Maintained a strong on-air presence, effectively engaging viewers and encouraging audience loyalty.
- Planned and conducted research and pitched long-form stories to promote investigative news topics.
Anchor/Reporter
KION
01.2013 - 01.2015
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Utilized storytelling techniques to evoke emotions from viewers, enhancing their connection to reported stories.
- Worked closely with producers to create visually appealing segments with appropriate graphics and visuals.
- Delivered clear and concise news reports, ensuring accurate information reached viewers consistently.
Producer
Good Morning America & Nightline
05.2011 - 01.2013
- Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines.
- Identified and approved equipment and elements required for productions.
- Developed project budgets and managed production costs.
- Booked guests for on-air interviews.
- Orchestrated license agreements for music and footage.
Education
Bachelor of Arts - Communications
New York University
New York, NY05.2011
Skills
- Pitched, shot, wrote, and edited a 5 part mini-series in South Sudan for Fox 17 Specials newscast
- Created and hosted a 20 episode digital series featuring women-owned businesses that continued to thrive during the pandemic
- proficient in Inews, Dalet Galaxy, Avid, Final Cut, Edius, Canva, Tik Tok, Instagram, Facebook, Cap Cut, X, Threads, and YouTube
Timeline
Consumer Anchor/Reporter
Local 12 WKRC
01.2021 - Current
Reporter
NBC 10 Boston
01.2018 - 01.2021
Investigative Reporter and Anchor
FOX 17 WXMI
01.2015 - 01.2018
Anchor/Reporter
KION
01.2013 - 01.2015
Producer
Good Morning America & Nightline
05.2011 - 01.2013
Bachelor of Arts - Communications
New York University
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