Cassandra Consiglio

Director

City of Harlingen Visitors & Convention Bureau (Visit Harlingen)

06.2017 - Current

Develop and execute comprehensive tourism strategies to attract visitors to Harlingen to increase Hotel/ Motel Tax collections and occupancy rate.
Strategies include: marketing campaigns, event planning, and partnerships with local businesses to promote hotel overnight stays.
Foster strong relationships with the local community stakeholders, visitors, city staff, City Commission and Mayor
Frequent communication with community leaders, organizations, and residents to ensure tourism initiatives align with Harlingen’s values and benefit the entire community.
Plan, organize, and raise funds for events with thousands of attendees.
Events include Blues on the Hill, Freedom Fest, Harlingen Beer Fest, and Riofest. Multiple city departments are brought together to execute events, Each event contributing to the local economy.
Present to City Commission on continuous basis, managing a budget of $600,000, ensuring that the resources are allocated responsibly to maximize the impact of the funds.
Seasonal Marketing Campaigns have increased Harlingen’s visibility as a destination. Utilizing various media channels, digital marketing, and collaborations with community partners.
Analyze tourism data to make informed decisions in order to target specific market segments.
Built and led a highly motivated and skilled team, fostering a culture of excellence, creativity, and collaboration. Managing schedules and payroll duties.
Elevated department profile by spearheading comprehensive rebranding initiative.
The Harlingen Convention and Visitors Bureau transition to Visit Harlingen in 2022 included website, logo, social media and all collateral for the department
Create City of Harlingen Hotelier Board and report monthly to board, assessing marketing campaigns, occupancy reports and nightly rates.
Report directly to Tourism Board of Harlingen on a monthly basis: reporting on events, marketing, Short Term Rentals, Hotel/Motel occupancy stats, social media and website traffic.
Continuous promotions of the attractions, hotels and activities in Harlingen with interactive booths and promotional items at conferences and expos in Harlingen and around the state.
Co-host and producer of weekly "things to do in Harlingen" show called "Ci-Tea"
Co- host and producer of weekly podcast called "Let's Talk Harlingen"