Cassandra Kennelly
Buffalo,NY
Overview
6
6
years of professional experience
Work History
Product Manager - Value Added Bakery
Rich Products Corporation
03.2023 - Current
- Took over category management of Parbaked Breads and Rolls portfolio, improved gross margin in category by more than 10% vs prior year.
- Led cross-functional teams to deliver high-quality new marketplace and private label products on time and within budget constraints.
- Implemented and led Agile methodologies in discovery project for more efficient project management and team collaboration.
- Supported development of breads and rolls strategy, situation assessment, and goal setting.
Associate Product Manager - Value Added Bakery
Rich Products Corporation
07.2020 - 03.2023
- Supported category management for breads and rolls in Value-Added-Bakery Category Business Unit
- Managed category and product code level P&L statements to set pricing and and find opportunities for margin improvement.
- Analyzed and made pricing recommendations for new and existing products based on price/value relationships with our customers and competitive set, in alignment with our category margin strategy.
- Performed discovery work to find new product solutions utilizing existing or future manufacturing capabilities to fit customer needs.
- Executed New Product Development for both marketplace items, and private label items to strategic customers that drive growth and align with overall category strategy.
- Performed Due Diligence and provided recommendations on acquisition targets, resulting to acquisition being made.
- Supported integration, product positioning, and marketplace launch of two companies that were acquired during this role that contributed to growing our product portfolio and manufacturing capabilities.
- Executed price increases, SKU rationalization, and portfolio simplification to drive efficiencies in manufacturing, streamline product portfolio, and improve margin structure.
Manager-In-Training
Rich Products Corporation
07.2018 - 07.2020
- Completed 2-year immersive managerial training program with rotations including sales, marketing, category business unit management, procurement, and supply chain.
Education
MBA - Marketing
Canisius College
Buffalo, NY08.2018
Master of Science - Marketing
Canisius College
Buffalo, NY05.2017
Skills
- Project Execution
- Attention to Detail
- Results Focused
- Product Lifecycle Management
Timeline
Product Manager - Value Added Bakery
Rich Products Corporation
03.2023 - Current
Associate Product Manager - Value Added Bakery
Rich Products Corporation
07.2020 - 03.2023
Manager-In-Training
Rich Products Corporation
07.2018 - 07.2020
MBA - Marketing
Canisius College
Master of Science - Marketing
Canisius College
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