Cassandra Klimczynski
Media Management
Shelby,OH
Overview
23
23
years of professional experience
Work History
Marketing Specialist
Xpress Wellness Urgent Care/Integrity Urgent Care
Oklahoma City, OK
01.2024 - 10.2025
- Managed daily content creation and engagement across multiple social media platforms (Facebook, Instagram, Twitter, etc.) on Birdeye, driving increased brand visibility and patient awareness.
- Monitored and responded to patient feedback across Google Reviews, Yelp, and Apple Maps, maintaining a positive online reputation and addressing concerns in a timely manner.
- Developed engaging digital content, including posts, graphics, and videos, tailored to urgent care audiences, enhancing community outreach and driving engagement.
- Updated and optimized business listings on Google, Yelp, and Apple Maps, ensuring accurate clinic information and providing a seamless customer experience across all locations.
- Managed editorial calendar to ensure timely publication of all content pieces.
- Compiled and analyzed social media performance reports, using data insights to refine campaign strategies, collaborating with the director in Click-Up to meet goals and measure outcomes.
- Adapted marketing strategies to comply with state-specific healthcare regulations, patient demographics, and regional trends, collaborating with a cross-functional team to execute effective regional campaigns.
- Worked closely with clinic operations and marketing teams to ensure consistent messaging, branding, and streamlined communication across all touchpoints.
Digital Coordinator
Confidential
Remote, Oklahoma
04.2022 - 07.2023
- Work with internal analytics team and external media agency analytics team on data feeds & reporting to manage campaign effectiveness and KPIs, ultimately using findings to recommend ways to optimize spend and make improvements to campaigns.
- Create and Execute IO's and/or post revisions for campaigns across multiple paid media channels (Programmatic, Social Media, Streaming Audio, Paid Search, etc.).
- Manage day-to-day maintenance of social media profiles across various platforms (Facebook, Instagram, Pinterest, Snapchat, YouTube Shorts, TikTok, etc.) including copywriting, managing the creation of social graphics, and reporting.
- Collaborate with the team in exploring new initiatives, emerging media, marketing channels, and other projects.
- Verify orders for any discrepancies.
- Evaluate eCPM, CTR, and conversions reports to determine if our internal KPI goals are met.
- Review website URL’s and pixel verification.
- Working knowledge of website analytics tools (e.g., Google Analytics, Adobe, Basis).
- Acquired Basis Technologies - AdTech Academy certifications for the following: Digital Media Essentials, Programmatic Essentials, Search Essentials, Data Essentials, Direct Buying Essentials, Contextual Targeting Essentials, Private Marketplace Essentials, Connected TV (CTV) Essentials, Marketing Funnel Essentials, Programmatic Guaranteed Essentials, and DOOH Essentials.
Sales Support Sr Coordinator/Copy Coordinator
KOCO/Hearst/ABC affiliate
Oklahoma City, OK
04.2016 - 04.2022
- Managed, prepared and maintained documentation concerning administrative order programs (Medialine & WideOrbit).
- Developed sales proposals, advertising packages, and client presentations through PowerPoint and Adobe Photoshop.
- Managed local, national, political sales client contracts and commercial content in Wide Orbit traffic.
- Ensured all preempted commercials had makegood options in a timely manner.
- Trafficked materials and fulfilling internal/external requests for creative assets.
- Managed relationships with agencies to secure year over year return, accounts varied from $500 and over $1,000,000 yearly.
- De-escalated irate customers with communication skills and sales expertise.
- Offered technical and non-technical support and services to clients and staff regarding product use, operation and maintenance.
- Assisted account executives with prospect evaluation and qualification.
- Followed-up with sales teams and customers with complex issues to coordinate resolutions.
- Built and maintained relationships between newly hired employees, management, account executives, and clients.
- Recommended improvements to employer/agencies demonstrated potential cost reductions and process improvements.
- Trained new sales assistants and account executives on company processes and software.
- Scheduled conference calls and meeting rooms for management.
- Created an electronic filing system for all electronic orders and copy.
- Prepared Co-Op invoices as requested.
Talent Representative
Magna Talent
Oklahoma City, OK
01.2015 - 04.2016
- Maintained mailing list sent to all clients with casting calls and/or booking details.
- Resolved issues between talent and directors to maintain strong, professional relationships.
- Discussed opportunities with industry connections and advocated for clients best suited for openings.
- Conducted interviews and auditions to locate and evaluate potential talent.
- Used strong negotiation skills to obtain top-notch bookings.
- Built and maintained strong connections with venues.
- Managed book of clients with new projects, account records and client details.
- Kept paper and digital records of bookings, reservations and client needs.
- Organized files and records for clients, maximizing security of information.
- Established career goals and success strategies with clients.
- Negotiated between talent and various agencies for contractual arrangements.
- Managed relationships with industry unions, maintaining positive communication and collaboration.
- Identified leads on new clients by collaborating with talent scouts and contacting about potential representation.
- Communicated client reservations to appropriate staff.
- Handled management tasks involved with client schedules.
- Established and deepened partnerships with third-party organizations such as recruitment agencies to maintain strong pipeline of high-quality candidates.
- Audited recruitment practices for compliance with affirmative action regulations.
Student Aid Assistant
Columbia College Chicago
Chicago, IL
08.2006 - 07.2008
- Assisted faculty and students with using computer software and hardware.
- Logged all equipment malfunctions and damages.
- Consulted via telephone to understand user problems, run through testing scripts and ask probing questions to locate root causes.
- Maintained positive working relationship with fellow staff and management.
- Oversaw daily performance of computer systems.
- Answered user inquiries to resolve computer software or hardware operation problems.
- Maintained composure and patience in face of difficult customer situations, applying de-escalation techniques and positive customer support.
- Performed variety of clerical and administrative duties pertaining to on-site support.
Board Operator
Clear Channel Media
Mansfield, OH
01.2003 - 08.2006
- Educated listeners about breaking news and led regular station news announcements.
- Represented station at promotional appearances to drive sales for advertising partners.
- Developed storylines for broadcasts to engage listeners and increase audience numbers.
- Shared public service announcements, music information and upcoming events with audiences.
- Read news flashes to inform audiences of important events.
- Answered phone calls from listeners to request songs or talk about current topics.
- Planned shows by selecting music and topics and writing content.
- Announced station breaks, commercials and public service information.
- Provided commentary during sporting events, parades and conventions.
- Maintained daily program logs to provide information on broadcast elements.
- Prepared and delivered traffic, sports and weather reports.
- Introduced streamlined system for music libraries and media files.
Education
Certificate - Digital Media
Basis Technologies - AdTech Academy
Online09.2022
Certificate - Management
360Training.com
Online01.2014
Bachelor of Arts - Media Management
Columbia College Chicago
Chicago, IL07.2009
Diploma - Media Communications
Pioneer Career And Technology Center
Bucyrus, OH06.2005
Skills
- Brand Development
- Brand Messaging
- Campaign Management
- Client Account Management
- Data Analytics
- Database Management
- Decision-Making
- Digital Marketing
- Effective Cross Functional
- Communicator
- Exceptional Customer Service
- High Achiever
- Marketing and Advertising
- Partnership Marketing
- People Management Project Management
- Public and Media Relations
- Rapid and Adaptive
- Sales Forecasting
- Skilled Collaborator
- Social Media Campaigns
- Solutions Oriented Professional
- Statistical Analysis
- Superb Time Management
- Trend Analysis
Software
- Adobe Creative Suite
- Basis Technologies
- Birdeye
- Canva
- Dropbox
- Google Analytics
- Kantar
- Microsoft Office
- SquareSpace
- Strata
- WideOrbit
- Wix
- WordPress
Additional Information
Interested in seeing examples of my work? Feel free to contact me.
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