Cassandra Randel
Avery,TX
Summary
Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs and transforming customer service standards. Experienced in leading and supervising operational and sales teams.
Overview
8
8
years of professional experience
Work History
Owner/Operator
New Flower Coffee Roaster
08.2020 - 06.2023
- Creation and management of New Flower Coffee Roaster's brand, including website and social media creation and maintenance.
- Growing a customer base via email, social media, paid advertising, and word of mouth
- Creating a usable product and successfully marketing it to all 50 states.
- Managed day-to-day business operations.
- Consulted with customers to assess needs and propose optimal solutions.
Public Relations Consultant
Self Employment Specialist
01.2015 - 08.2020
- Offered services such as social media marketing, newsletters, web design, events, campaigns, and branding to small businesses and non-profit organizations based on their budget and need.
- Produced and distributed internal and external communications.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Wrote press releases for routine use and crisis management.
- Forged strong media relationships to further public relations goals.
Supervisor and Assistant Marketing Manager
The Well Coffeehouse
05.2018 - 06.2019
- Managed staff during evening shifts
- Ensured shift success: happy customers and happy staff
- Nightly product and equipment inventory
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Assisting the Marketing manager with social media content and marketing events
Area Connections Coordinator
Zip Code Connection
02.2017 - 12.2017
- Make connections with community leaders, community members, and outside resources to foster development in the areas of education, health and wellness, economic development, and community engagement
- Empower local entities with resources through grant writing.
- Developed and implemented engagement events for prospective and established members.
- Assisted with organizing activities and services.
- Assisted with fundraising activities.
Social Media Marketing Lead
BIG TEX TRAILERS
09.2016 - 02.2017
- Remain in contact with 60+ Trailer dealerships on a daily basis in order to maintain their social media platforms.
- Create and implement social media marketing campaigns including all aspects from preliminary research and design, to post scheduling and publishing.
- Performed photo shoots, graphic design, email campaigns, and web development for 60+ customers.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
Education
BS - Strategic Communication
Indiana Wesleyan University
Fundamentals of web design -
Udemy
Fundamental of Social Media Marketing
Udemy
Skills
- Content Creation - 6 years
- Word Press - 6 years
- Community Outreach - 4 years
- Brand Development - 6 years
- Marketing Campaigns - 5 years
- Email Marketing - 3 years
- Graphic Design - 5 years
- Social Media Marketing - 5 years
- Adobe Creative Suite - 5 years
- SEO - 4 years
Additional Information
- Authorized to work in the US for any employer
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Owner/Operator
New Flower Coffee Roaster
08.2020 - 06.2023
Supervisor and Assistant Marketing Manager
The Well Coffeehouse
05.2018 - 06.2019
Area Connections Coordinator
Zip Code Connection
02.2017 - 12.2017
Social Media Marketing Lead
BIG TEX TRAILERS
09.2016 - 02.2017
Public Relations Consultant
Self Employment Specialist
01.2015 - 08.2020
BS - Strategic Communication
Indiana Wesleyan University
Fundamentals of web design -
Udemy
Fundamental of Social Media Marketing
Udemy
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