CASSANDRA ROY
Boston,MA
Summary
Detail-oriented and creative marketing professional with over 13 years of experience in brand, retail, and consumer marketing, including packaging, events, and visual merchandising. Proven track record in leading teams, managing budgets, and driving brand growth. Holds a Master of Business Administration in Marketing.
Overview
10
10
years of professional experience
Work History
Senior Brand Manager
Timberland
02.2023 - Current
- Lead the evolution and management of Timberland PRO's brand strategy and architecture with a significant budget.
- Partner with product and insights teams to identify key target audiences, enhancing brand awareness.
- Oversees marketing campaign hierarchy, ensuring cohesive messaging across platforms.
- Collaborates cross-functionally to strengthen internal and external brand engagement.
- Manages a team of four brand and wholesale marketing associates.
Senior Manager, Digital Marketing Accounts
Timberland
02.2021 - 01.2023
- Managed relationships with key advertising agency partners to construct seasonal brand messaging
- Supervised a team of four and served as interim marketing leader
- Oversaw a $750,000 annual budget to enhance Amazon and Zappos businesses through targeted media efforts
- Led packaging initiatives for a successful collaboration with Samuel Adams
- Collaborated with product development and merchandising to create marketing catalogs and selling tools
Marketing Manager, Key Wholesale Accounts
Timberland
01.2018 - 02.2021
- Drove growth for Amazon and Zappos through targeted digital marketing strategies
- Executed marketing assets to acquire new customers for key accounts
- Delivered seasonal marketing catalogs, packaging, and promotional materials
Associate Manager, Direct-To-Consumer Marketing
Rockport
02.2016 - 01.2018
- Increased traffic to stores and e-commerce while enhancing the in-store experience
- Developed strategic consumer contact programs via CRM marketing and loyalty initiatives
- Managed installation of brand environment projects, ensuring timely execution
Specialist, Brand Marketing
Talbots
11.2014 - 02.2016
- Led branded partnerships and managed creation of in-store signage for over 432 locations
- Developed project briefs for key branding initiatives and budget management
Education
Master of Business Administration - Marketing & Internet Marketing
University of Massachusetts
Bachelor of Arts - English & History
College of the Holy Cross
Athletics
College of the Holy Cross, Division I- Women’s Track & Field, Team Captain, Senior Season
Timeline
Senior Brand Manager
Timberland
02.2023 - Current
Senior Manager, Digital Marketing Accounts
Timberland
02.2021 - 01.2023
Marketing Manager, Key Wholesale Accounts
Timberland
01.2018 - 02.2021
Associate Manager, Direct-To-Consumer Marketing
Rockport
02.2016 - 01.2018
Specialist, Brand Marketing
Talbots
11.2014 - 02.2016
Master of Business Administration - Marketing & Internet Marketing
University of Massachusetts
Bachelor of Arts - English & History
College of the Holy Cross
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