Summary
Overview
Work History
Education
Skills
PORTFOLIO
Timeline
Generic
Cassandra Starling

Cassandra Starling

Denver,CO

Summary

Results-driven professional with a diverse background in fashion design, e-commerce merchandising, and client-facing service roles. Skilled in managing end-to-end product development, conducting market research, optimizing e-commerce platforms, and collaborating across cross-functional teams. Possesses strong analytical, creative, and organizational skills that consistently drive revenue growth, enhance customer experiences, and successfully manage complex projects in fast-paced corporate environments.

Overview

10
10
years of professional experience

Work History

E-Commerce Merchandiser

PUMA
01.2022 - 07.2022
  • -Conducted market research and curated product assortments to optimize online sales performance.
  • Produced digital assets to streamline product discovery and sales.
  • Interpreted KPI reports to enhance merchandising approach.
  • Worked alongside creative teams to drive full-price sell-through during peak seasons.
  • Executed plans to increase sales within the B2B sector.

Founder & Creative Director

Alter Ego Streetwear
01.2015 - Current
  • Created and launched fashion brand, directing design, sourcing, marketing, and sales processes.
  • Oversaw comprehensive product development processes including trend forecasting, pattern creation, draping, and production scheduling.
  • - Coordinated photo shoots, fashion shows, and digital portfolio presentations to promote brand awareness.
  • - Applied data insights to refine product offerings, pricing strategies, and customer targeting.

Hospitality Experience

Bartender
01.2015 - Current
  • - 10+ years of customer-facing experience in upscale restaurants, dive bars, night clubs, resorts, and luxury venues.
  • Enhanced leadership abilities in high-pressure service settings.
  • Crafted numerous cocktails while maintaining exceptional customer service.
  • Oversaw cash drawer responsibilities with accuracy.

Fashion Design Fellow & Art Teacher

The Cordial Eye
01.2023 - 01.2023
  • - Participated in design fellowships focused on business development, branding, and collection launches.
  • - Taught creative classes to students of all ages, fostering teamwork and hands-on learning.

Merchandiser

TJX Companies
01.2021 - 01.2021
  • - Managed inventory levels, vendor communication, and purchase orders to optimize product flow.
  • - Reviewed supplier invoices, monitored deliveries, and identified opportunities for cost savings.
  • - Conducted trend analysis and competitor research to support category planning decisions.
  • -B2B Sales

Education

Bachelor of Arts - Fashion Design and Production

Lasell University
Newton, MA
01.2020

Skills

  • E-Commerce Merchandising
  • Market Research & Analytics
  • Trend Forecasting
  • Digital Marketing
  • Project Management
  • Inventory & Vendor Management
  • Cross-functional Collaboration
  • Data Analysis & Reporting
  • Customer Experience Optimization
  • Fashion Product Development
  • Creative Direction
  • Adobe Creative Suite
  • NetSuite
  • Stylistics
  • Google Analytics
  • Power BI
  • Pattern Drafting
  • Sewing
  • Tech Packs
  • Tech Design
  • Fit Model Sessions
  • Draping
  • Fashion Illustration
  • Digital Design
  • CAD Lectra
  • Styling
  • Modaris
  • Sales Force
  • Net Suite

PORTFOLIO

instagram.com/alteregostreetwear_/

Timeline

Fashion Design Fellow & Art Teacher

The Cordial Eye
01.2023 - 01.2023

E-Commerce Merchandiser

PUMA
01.2022 - 07.2022

Merchandiser

TJX Companies
01.2021 - 01.2021

Founder & Creative Director

Alter Ego Streetwear
01.2015 - Current

Hospitality Experience

Bartender
01.2015 - Current

Bachelor of Arts - Fashion Design and Production

Lasell University

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