CASSANDRA SUAREZ
Brooklyn
Summary
Results-driven Account Executive known for maximizing client & store relationships, strong freelance team leadership, and FSR data analysis to ensure business growth.
Overview
13
13
years of professional experience
Work History
Regional Account Executive (NY,NJ,CT,DE)
Dibs Beauty
NYC
01.2026 - Current
- Managed a territory of 138 doors and 27 focus doors across 4 states.
- Established and cultivated relationships with Ulta leadership, store associates, and brand reps to drive sales.
- Developing and growing my assigned territory utilizing strong engagement, sales-closing techniques and marketing skills.
- Analyzed sales data to refine account strategies and enhance performance metrics.
- Actively participating in strategic planning initiatives for the region.
- Leading all aspects of in store events (averages of 2-4 per week) including planning, execution and recapping.
- Facilitated weekly one-on-one and team meetings to coach and develop 12 freelancers toward achieving sales goals.
- Built and onboarded a new freelance team from the ground up.
SK-II Sales & Edu NYC Account Coordinator
Procter & Gamble Co
NYC
02.2024 - 12.2025
- Developed education modules, in store trainings and product demos for Sephoras, in accordance with both their and SK-II's brand identity and messaging
- Execute trainings throughout department stores focused on key product knowledge and optimal sales strategy for retailer counter teams to ensure sales targets are achieved
- Collaborate with Account Executives and Head of Field Sales to execute and exceed sales goals
- Partner with Education Account Manager of North America to develop event initiatives and assist during masterclasses
- Manage event life cycle, from activation to final recapping, according to corporate directives
- Manage event outsourcing partnerships and strategy for Bloomingdale's 59th st Flagship
- Create quarterly call cycle calendar according to key selling days, liabilities, and retailer promotions
- Ensure visuals and merchandising standards are executed on time in store, as well as standardized event set up
- Develop and maintain positive relationships in-store and offer support as leadership
Market Sales & Education
NARS
01.2013 - 01.2024
- Educated, trained and motivated retail staff, new hire talent, as well as clients, by way of store trainings (Round Robin's), cluster trainings, education visits, masterclasses and 1:1's
- Maintained and exceeded sales, event and overall seasonal benchmark goals set by Sales & Education Executives
- Developed and sustained strong relationships with brand retail partners throughout assigned territory, to manage business needs and strategy, ensure flow of communication and influence overall growth
- Collaborate with several Sales & Education Executives throughout NYC/NJ/PA & DE to assist with store event activation, event management and recapping, freelance budget, schedule and approval
- Managed freelance recruitment, onboarding and development
- Encompassing experience across department stores, open sell, as well as specialty boutique retailers within the NYC and tri state area
Education
Bachelor of Arts - Management of Musical Enterprises
Baruch College
New York, NY05-2007
Skills
- Microsoft Office (Word, Excel, Powerpoint, Outlook)
- Microsoft Teams
- Concur
- Google Workspace (G Suite)
- Bilingual
- Sales strategy
- Account management
- Product education
- Event planning
- Territory management
- Industry expertise
Job Title
Sales & Education Account Executive
Timeline
Regional Account Executive (NY,NJ,CT,DE)
Dibs Beauty
01.2026 - Current
SK-II Sales & Edu NYC Account Coordinator
Procter & Gamble Co
02.2024 - 12.2025
Market Sales & Education
NARS
01.2013 - 01.2024
Bachelor of Arts - Management of Musical Enterprises
Baruch College