Sam Cerreta

• Analyzed market trends and competitor activities, adjusting sales tactics accordingly for optimal results.
• Managed $140M in total revenue across 12 states, driving revenue growth through the development and execution of complex programs for disposable and capital product categories.
• Collaborated with cross-functional divisions, including robotics, recon, trauma, wound, and ENT, to expand business in hospitals and Ambulatory Surgery Center (ASC) facilities. Internally collaborating with departments such as finance, legal, compliance, research and development and marketing.
• Lead, trained, and developed a team of 8 districts and over 125 field representatives, fostering skill development and enhancing overall sales performance.
• Utilized Salesforce to monitor product funnels, track deal progression, and ensure data-driven decision-making to achieve revenue targets.
• Routinely engaged with administration and C-level executives to negotiate and close high-value deals, delivering customer-focused solutions that enhanced organizational value and strengthened customer relationships.
• Designed and implemented innovative strategies to penetrate new markets, strengthen customer relationships, and increase regional revenue.

• Exceeded annual sales quota of $1.6M, achieving 104% of PTQ and 12% growth vs. 8% divisional growth.

• Successfully sold capital and disposable women’s health products, including endometrial ablation and tissue removal devices.

• Selected for the prestigious 2020 President’s Advisory Council.

• Trained and mentored peers as a 2020 Field Sales Trainer.

• Participated in Hologic’s Management Training Program to develop advanced leadership skills.

• Managed relationships within large IDNs such as Cleveland Clinic and University Hospitals.

• Recruited, mentored, and trained two sales associates for the territory.

• Recognized for consistently surpassing divisional benchmarks in growth and performance.

• Enhanced territory performance through strategic account management and training initiatives.

• Consistently exceeded sales quotas, with year-over-year revenue growth: AZ: $3.0M (2013), $4.8M (2014), $5.4M (2015), $5.6M (2016); OH: $2.5M (2017) after relocation

• Sold a comprehensive portfolio of capital, disposable, and service products, including orthopedic power tools, waste management systems, and patient safety sponges.

• Established strong relationships with C-suite executives and VP-level stakeholders across IDNs and GPOs.

• Achieved “Million Dollar Club” recognition three times, generating over $1M in sales in a single month (e.g., $2.4M in June 2015).

• Awarded the Rolex Award (2015) for exemplary sales performance, an honor given to the top 5% of sales representatives globally.

• Recruited, trained, and mentored associate sales reps, fostering team development.

• Supported a top 10 sales representative managing over $6M in business.

• Secured and executed successful trials across various specialties, including orthopedic surgery, trauma, ENT, and urology.

• Delivered unmatched customer service, fostering loyalty and driving repeat business.

• Built foundational expertise in surgical procedures, enabling consultative sales success.

• Developed a reputation for responsiveness and reliability among clients.

• Achieved and exceeded sales goals for Alcon’s ophthalmic product line.

• Launched Systane Ultra, driving a 28% increase in market share.

• Partnered with pharmacies to enhance product visibility through strategic merchandising.

• Recipient of the “Total Call” Award for exemplary sales strategy and execution.