Overview
Work History
Education
Skills
Timeline
Generic

Cassandra Goodyear CTA

San Antonio,TX

Overview

17
17
years of professional experience

Work History

Finance and Human Resources Director

Ellipsis Utilities LLC
07.2022 - Current
  • Completed payroll for employees and maintained detailed records of procedures.
  • Tracked expenses and income for businesses while organizing and maintaining bank statements for checking accounts.
  • Reconciled and corrected issues with financial records.
  • Established QuickBooks accounting system to reflect accurate financial records.
  • Reduced financial discrepancies through transaction monitoring and management.
  • Maintained human resources regulatory compliance with local, state and federal laws.
  • Maintained payroll and benefits for employees in various locations, minimizing financial discrepancies through detailed program management.
  • Evaluated employee onboarding programs and presented strategic improvement recommendations to upper management.
  • Streamlined recruitment processes for increased efficiency and better candidate selection.

Sales Manager- Remote

Hallmark Global Technologies
02.2021 - 12.2022
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Evaluated performance against goals and implemented appropriate development plans.
  • Recruited and hired top-level talent to add value and expertise to sales department.

Director of Sales

Wyndham Hotels And Resorts
09.2019 - 10.2020
  • Captured and completed sales with customer-savvy quotes, proposals and contract management strategies.
  • Connected with prospects through multipronged approaches, including trade shows, cold calling and local-area networking.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
  • Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
  • Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.
  • Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
  • Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback and rewarding superior performance.
  • Assessed sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends.
  • Multiplied earnings through sales goal achievement, customer service improvements and commitment to team objectives.

Sales Manager

Omni Hotels & Resorts
09.2018 - 09.2019
  • Increased sales revenues for Corporate and Association Markets by leveraging effective negotiating skills.
  • Current Member of TSAE, attend trade shows, and monthly meetings, Attend MPI Monthly meetings and other networking events to promote all Omni Hotels and Resorts.
  • Created effective strategies to target new hotels coming into the local market after researching and analyzing competitor hotels.
  • Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
  • Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.

Area Sales Manager

Atrium Hospitality
12.2016 - 09.2018
  • Group Sales for Embassy Suites Airport Portland and Holiday Inn Airport Portland.
  • Review weekly reports and sales strategies, book groups with meeting space and group guest rooms, Business Travel, Corporate Group, Government Groups, and SMERFE groups.
  • Daily Sales meetings, client site tours, networking events, and outside sales calls.
  • CVENT Certification expires August 25, 2019
  • Attend trade shows to market Embassy Suites and the Holiday Inn Airport Portland.

Director Of Sales And Marketing

Candlewood Suites
03.2014 - 11.2016
  • Created and launched new online marketing strategies
  • Developed quarterly and annual sales department budgets.
  • Reviewed operational records and reports to project sales and determine profitability.
  • Built relationships with customers and the community to establish long-term business growth.
  • Attended Director of Sales training and brought best practices leadership back to the hotel.
  • Work with our Revenue Manager on pricing strategies.
  • Attend network events through the Greater San Antonio Chamber, Small Business Association.
  • Partner with the San Antonio Convention Visitor Bureau
  • Outside Sales calls, prospecting, create and execute action plans.
  • Complete weekly and monthly sales reports.
  • Review daily reports, write proposals and contracts, follow up on inquiries and continue to build relationships with current and future clients.

Certified Class Instructor- Part Time

Michael's Arts & Crafts
12.2012 - 04.2014
  • Marketing and promotions for current classes that will appeal to the customer
  • Instruct craft classes and in store demonstrations
  • Train associates on new products
  • Complete monthly class schedules
  • Developed a comprehensive training program for new sales associates.
  • Reviewed operational records and reports to project sales and determine profitability of classes.
  • Contacted customers by phone and email in response to inquiries.

Director Of Sales

Homewood Suite North West
12.2012 - 03.2014
  • Monitored trends in customer buying habits, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches for all markets
  • Consistently serviced business travel accounts to maintain active contacts and continuously promote profitable offerings.
  • Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
  • Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
  • Connected with prospects through multipronged approaches, including trade shows, cold calling and local-area networking.
  • Assessed sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends.
  • Submitted reports to senior management to aid in business decision-making and planning.

Corporate /Government Sales Manager

Sheraton Gunter Hotel Downtown
09.2011 - 12.2012
  • Government and Corporate Markets
  • Attend Society for Government Meeting Planners Chapter events, local and National.
  • Planned and executed client events.
  • Create action plans, war boards, and daily call plans.
  • Review and respond to sales leads for meetings and guest rooms.
  • Obtained certification 05/17/2012 Certified Government Meeting Professional with the Society of Government Meeting Planners.
  • Reviewed operational records and reports to project sales and determine profitability.
  • Contacted customers by phone and email
  • Built relationships with customers and the community to establish long-term business growth.
  • Attended ongoing sales training and brought best practices back to the company.

Corporate ,Government, and Business Travel Sales Manager

Embassy Suites Riverwalk Downtown
06.2010 - 09.2011
  • Business Travel, Corporate, and Government Markets
  • Opening team, hiring and training new hotel staff.
  • Business cases, respond to requests for proposals, create contracts and proposals. 
  • Promote hotel at networking and charity events.
  • Set up site visits and client events to promote hotel.
  • Working with National Sales to increase market share.
  • Visit travel agencies in feeder markets .
  • Built relationships with customers and the community to establish long-term business growth.
  • Contacted customers by phone and email in response to inquiries.
  • Reviewed weekly and monthly reports to project sales.

Corporate and Business Travel Sales Manager

Hilton San Antonio Hill Country Resort & Spa Formerly Radisson Hill Country Resort & Spa
10.2007 - 06.2010
  • Business Travel and Corporate Markets.
  • Set up corporate rates for local negotiated accounts. 
  • Writing proposals and closing contracts.
  • Outside sales calls to local corporations to achieve higher market for hotel.
  • Review weekly and monthly Star reports.
  • Knowledgable of Excel and Word.
  • Created and launched new online marketing strategies. 
  • Developed quarterly and annual sales goals.
  • Manager on Duty.
  • Built relationships with customers and the community to establish long-term business growth.
  • Completed online Hilton University training.

Education

Bachelor of Science - Interior Design and Technology

Texas State University
San Marcos, TX

Transferred to Texas State University - Architecture

University of Texas at San Antonio
San Antonio, TX

Skills

  • Goal-oriented
  • Positive and upbeat
  • Extensive personal network
  • Personnel management
  • Customer relations
  • Recruitment and talent development
  • Strategic planning
  • Project management
  • Vendor sourcing and negotiations
  • Accounts payable and receivable
  • Talented multi-tasker
  • Complex problem solving
  • Customer needs assessment
  • Conflict management
  • Security and Risk Management training
  • Marketing
  • Event planning and execution
  • Project planning
  • Team building

Timeline

Finance and Human Resources Director

Ellipsis Utilities LLC
07.2022 - Current

Sales Manager- Remote

Hallmark Global Technologies
02.2021 - 12.2022

Director of Sales

Wyndham Hotels And Resorts
09.2019 - 10.2020

Sales Manager

Omni Hotels & Resorts
09.2018 - 09.2019

Area Sales Manager

Atrium Hospitality
12.2016 - 09.2018

Director Of Sales And Marketing

Candlewood Suites
03.2014 - 11.2016

Certified Class Instructor- Part Time

Michael's Arts & Crafts
12.2012 - 04.2014

Director Of Sales

Homewood Suite North West
12.2012 - 03.2014

Corporate /Government Sales Manager

Sheraton Gunter Hotel Downtown
09.2011 - 12.2012

Corporate ,Government, and Business Travel Sales Manager

Embassy Suites Riverwalk Downtown
06.2010 - 09.2011

Corporate and Business Travel Sales Manager

Hilton San Antonio Hill Country Resort & Spa Formerly Radisson Hill Country Resort & Spa
10.2007 - 06.2010

Bachelor of Science - Interior Design and Technology

Texas State University

Transferred to Texas State University - Architecture

University of Texas at San Antonio

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Cassandra Goodyear CTA