Summary
Overview
Work History
Education
Skills
Affiliations
Personal Information
Timeline
Hi, I’m

CASSANDRA L. PAYNE

Saint Petersburg,Florida

Summary

Self-motivated professional, successful in seizing viable opportunities for expansion and creative innovation in business. Background in increasing profits, maintaining peer-to-peer relationships, marketing and networking, thinking outside the box, and transforming customer service standards. Experienced in leading and supervising operational team and developing the brand.

Overview

14
years of professional experience

Work History

Cassandra's Convertibles

Owner
03.2022 - 12.2023

Job overview

  • Provided custom, private limousine chauffeur services to high-end clientele
  • Managed company operations efficiently through the use of custom scheduling software, strong organizational tools, and administrative upkeep.
  • Implemented marketing strategies, networked with other businesses, and organized and attended trade shows and special events to increase brand awareness and attract new clients.
  • Developed and maintained strong rapport with clients by exhibiting courtesy, professionalism, family-feeling with exceptional communication skills.
  • Managed financial aspects of the business, including collecting payment, budgeting, and tax preparation.
  • Handled sensitive client information with discretion to maintain confidentiality and build trust among clientele.
  • Enhanced vehicle longevity with regular maintenance checks and repairs as needed, and routinely washed and detailed vehicles.

Storage Auctions

Owner
08.2021 - Current

Job overview

  • Buying auctioned storage units, similar to the television show 'Storage Wars'
  • Reselling to online stores, marketplace, brokers, distributors, and local businesses

Marketing on Main

Director of Business Development
03.2018 - 09.2018

Job overview

  • Orchestrated, managed, and co-hosted 7 new event locations, affair themes, guest lists, entertainment, food vendors, marketing, placement diagrams, setup, and tear downs
  • Developed and implemented 12 lead generation strategies to increase interest to entrepreneurs and business professionals, leading to the largest company profit and attendance
  • Built and maintained new and existing client relationships by meeting their needs, demands, and inquiries via in-person meetings, text, phone, social media, and email
  • Liaised per week with the CEO and creative team on project development to ensure smooth running of event
  • Governed social media, email, phone, text, and networking events to qualify, prospect, and reach 100% of new leads
  • Led with CEO, 7 pre-networking event meet-n-greets to answer questions of paid business professionals.

Miss USA Sarasota

Director of Marketing and Business Development
06.2016 - 01.2018

Job overview

  • Scouted and oversaw 100% of advertisers, investors, and pageant contestants' relationships, and collected payments for company participation
  • Constructed 16 events and opportunities for pageant winners
  • Marketed and represented the company and pageant winners to enhance lead generations, investment agreements, and project development plan
  • Managed and co-hosted with the Pageant Director for the success of 1 annual Miss USA Sarasota Pageant.

Amrak

Partner | Director of Business Development
06.2016 - 12.2017

Job overview

  • Developed and executed 12 marketing strategies to increase national recognition for non-profit organization, leading to donation of 10000% profit margin and venture with Melania Trump's anti-bully campaign
  • Orchestrated, participated, and promoted company mission via red carpet events, television interviews, radio talk shows, holiday parade, pageant affairs, invite-only functions, political rallies, etc
  • Built and maintained business connections with inquiring companies, investors, and stakeholders to grow project development
  • Played lead role in the anti-bully film for public school campaign.

Skin Organics

Regional Representative and Business Developer
02.2010 - 04.2011

Job overview

  • Promoted to National Representative and Business Developer, and product became number one organic skin care in the United States
  • Managed 32 Whole Food accounts (Buying, merchandising, expensing control, developing product growth, answering inquiries, restocking, and scheduling staff meetings, etc)
  • Fabricated, executed, and supervised 14 marketing strategies to increase product sales and awareness via media, celebrity-product mergers, store demonstrations, tradeshows, and advertisements
  • Trained 32 Whole Foods' staff and created training take-home material with gift packages
  • Developed and hosted 6 health and nutrition lectures.

Education

Liberty University

Bachelor of Science from Developmental Psychology

University Overview

  • 3.8 GPA
  • Dean's List
  • Chancellor's Award of Excellence
  • Who's Who in American Colleges and Universities 2002

Skills

  • Build and Maintain Business Relationships
  • Leadership
  • Conflict Resolution
  • Business Management
  • Self-starter
  • Communication
  • Detail-orientated
  • Strategic Planning
  • Problem Solving
  • Networking and Marketing
  • Microsoft Office, Excel, Word, PowerPoint, Publisher
  • SPSS Statistics
  • Adobe Lightroom

Affiliations

Affiliations
  • Writer
  • Photography
  • Interior Design
  • Print & Runway Modeling
  • Trauma & Chronic Illness Life Coach

Personal Information

Personal Information
Title: BUSINESS DEVELOPMENT MANAGER

Timeline

Owner
Cassandra's Convertibles
03.2022 - 12.2023
Owner
Storage Auctions
08.2021 - Current
Director of Business Development
Marketing on Main
03.2018 - 09.2018
Director of Marketing and Business Development
Miss USA Sarasota
06.2016 - 01.2018
Partner | Director of Business Development
Amrak
06.2016 - 12.2017
Regional Representative and Business Developer
Skin Organics
02.2010 - 04.2011
Liberty University
Bachelor of Science from Developmental Psychology

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CASSANDRA L. PAYNE