Cassi Hennessey
West Hills,CA
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Director of Business Development
Creative Engineering Group
01.2019 - Current
- Formulating and executing strategies to drive sales growth, expand customer base, and increase revenue.
- Identifying and pursuing new business opportunities by generating and qualifying sales leads through various channels such as networking, cold calling, and digital marketing
- Overseeing optimization of website design and content to enhance user experience, drive traffic, and improve conversion rates
- Managing and optimizing budget allocation for business development initiatives to ensure cost-effectiveness and maximize ROI
- Tracking and analyzing key performance indicators related to business development efforts
- Providing regular reports and insights to senior management to inform decision-making.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
VP Marketing & Sales
The Safety Search Inc.
01.1998 - 01.2019
- Developing and implementing strategic marketing and sales plans to achieve company objectives and revenue targets
- Leading and managing marketing and sales professionals, providing guidance, coaching, and support to help them achieve their goals
- Analyzing market trends and competitive landscape to identify opportunities for growth and differentiation
- Setting and monitoring key performance indicators (KPIs) to assess effectiveness of marketing and sales initiatives
- Collaborating with other departments, such as IT, finance, and operations, to ensure alignment and consistency in messaging and strategy
- Managing budgets and resources effectively to maximize ROI and drive business results
- Building and maintaining relationships with key stakeholders, including customers, partners, and industry influencers
- Developed marketing campaigns, sales strategies, and promotional activities to drive customer acquisition and retention
- Utilizing data and analytics to track performance, optimize campaigns, and make data-driven decisions
- Staying current on industry trends, best practices, and emerging technologies to drive innovation and competitive advantage.
Education
High School Diploma -
City of Angels
Los Angeles, CA05.2000
Skills
- Internet Marketing
- Sales training and leadership
- Social Media Marketing
- Networking
- Performance Management
- Sales Coaching
- Lead Generation
- Customer Engagement
- Organizational Development
- Key Account Management
- Corporate Communications
Certification
- Certified First Response CPR & AED
- OSHA 10-Hour Construction Training Certificate 2020
Educationtraining
- Graduated City of Angels 2000
- Westlake Culinary Institute, 2002
- REALTOR 2023
Timeline
Director of Business Development
Creative Engineering Group
01.2019 - Current
VP Marketing & Sales
The Safety Search Inc.
01.1998 - 01.2019
High School Diploma -
City of Angels
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