Cassi Noel White
McKinney,TX
Summary
Looking for a new role where I can utilize my experience with negotiating, creative thinking, media planning and buying, and customer service to exceed goals and join a great team. I have proven to be effective in my decision-making skills as a creative problem-solver capable of prioritizing and managing complex projects with proficiency and efficiency.
Overview
6
6
years of professional experience
Work History
Senior Account Manager
NBC Universal
10.2022 - Current
- Responsible for handling complex national streaming buys on Peacock and NBC FEP platforms including campaign pacing, optimizations, third party tracking, and billing
- Send detailed reporting to agencies to show how the campaign ran and present any areas of opportunity for upcoming campaigns
- Work with sales to come up with custom strategies and out of the box ideas for major national brands
- Led the RFP process and conducted detailed inventory forecasting analysis
- Trained, mentored, and onboarded new junior account managers
- Worked in Freewheel for reporting and ad tracking.
Media Supervisor
Spark Foundry
02.2022 - 10.2022
- Managed $32MM in ad spend across the Brown Forman portfolio including brands like Jack Daniels, Woodford Reserve, and Korbel Champagne
- Presented to Brown Forman’s internal marketing team new ideas, strategies, and media buys
- Managed campaign pacing and ensured campaigns ran accurately and efficiently
- Led the negotiations and buying during linear and digital online video upfronts with top networks and vendors
- Managed one direct report, developed media skills, and helped get the associate promoted to a senior associate within a few months
- Worked in MediaOcean to manage buys.
Media Buyer and Planner
McCarthy Companies
05.2019 - 02.2022
- Negotiates rates with TV, radio, and cable vendors to ensure most efficient buys for local tier 3 auto dealers
- Review’s ratings to see market trends regarding TV viewership
- Put’s together media plans based on client’s needs and plans that will get the message out to the right demographic
- Managed programmatic buying through the Adelphic DSP
- Worked in Nielsen to review post campaign analysis
Education
Bachelor of Science - Marketing
The University of Texas at Dallas
01.2014
Skills
- Proficient in Microsoft Office
- Conversation starter
- Team player
- Creative thinker
- Project management
- Account management
- Customer service
- Detail oriented
- Media Buying
- Media Planning
Timeline
Senior Account Manager
NBC Universal
10.2022 - Current
Media Supervisor
Spark Foundry
02.2022 - 10.2022
Media Buyer and Planner
McCarthy Companies
05.2019 - 02.2022
Bachelor of Science - Marketing
The University of Texas at Dallas
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