Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
Generic

Cassia Pollock

Encinitas,CA

Summary

Self-motivated professional with broad expertise in lead generation, qualification and deal closing. Organized and detail-oriented in scheduling appointments and researching potential clients. Thrives in high-pressure environments and meets challenging sales targets. Experienced in maintaining a rigorous schedule of phone networking. Proven track record of meeting and exceeding quota while managing nationwide sales territory.

Overview

9
9
years of professional experience

Work History

Event Consultant /Sales Development Representative

Whova
07.2024 - Current
  • Built and managed accurate sales pipeline to maintain high volume of activity.
  • Won new business by articulating full value of company's capabilities to prospects.
  • Increased sales leads by implementing targeted outreach strategies and personalized followups.
  • Achieved and exceeded weekly and monthly sales targets.
  • Improved sales strategies with detailed analysis of conversion rates, adjusting tactics to market trends.

Senior Healthcare Recruiter

Host Healthcare
07.2022 - 07.2024
  • Recruited 17 healthcare professionals to accept job offers and supervised them for one year after successfully completing a 3 month introductory period.
  • Supported healthcare staff through various emergency situations and maintained staffing retention in spite of domestic violence incidents, medical work hazards, hurricanes, housing issues, and various crises.
  • Proactively prospected, pre-screened and activated leads through a minimum of 40 cold calls a day and 200 text messages
  • Assessed travel nursing job requirements in order to create compelling candidate profiles for submission to hiring managers at various hospitals across the U.S.
  • Ensured interviews were scheduled with hospitals and worked with account managers to solicit assignment and extension offers
  • Maintained strong rapport with travel nurses on assignment to ensure loyalty and retention

Communication Sales Specialist

Cognella Academic Publishing
08.2019 - 06.2022
  • Regularly exceeded sales quota by pitching unique print/digital materials to various universities for academic disciplines with a primary focus on Communication, Spanish language and ethnic studies
  • Acquired highest number of college book adoptions on sales team with course enrollment exceeding 100 students at a variety of institutions in higher education
  • Expanded clients on multi-section courses with expected proceeds totaling more than $23,000
  • Recognized by company with All Star Sales award and Gold Medal award for exceptional achievement
  • Seamlessly adapted from in house position at San Diego office to operating 100% remotely during pandemic

Sales Coordinator

Cognella Academic Publishing
03.2018 - 08.2019
  • Increased territory sales and exceeded quota by 14% for H1 2019 revenue target of $336,023
  • Fostered network of existing clients across sales territory by leveraging strong listening and closing skills
  • Demonstrated an impeccable commitment to customer service while answering high volumes of phone calls to resolve conflicts and requests for students, professors and authors
  • Managed customer leads acquired through marketing campaigns for returning customers using the sales funnel
  • Prospected for new clients by utilizing Qlikview and research, and creating campaigns for competing book lists

Digital Media Producer

NBCNews
01.2016 - 01.2018
  • Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
  • Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful articles and social media posts.
  • Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.
  • Supervised breaking news coverage and determined priority for stories within each broadcast.

Weekend Editor

Times Of San Diego
08.2015 - 07.2017
  • Prepared, rewrote, and edited pieces to improve readability and impact.
  • Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
  • Determined readiness of written pieces, made changes, and approved final versions for publication.
  • Posted and promoted articles on social media platforms to engage target audience.
  • Devised attention-grabbing headlines and summaries to increase clicks and engagement.

Education

Bachelor of Arts - Communication

University of California
San Diego
06.2016

Skills

  • Highly Organized
  • Communication and writing skills
  • Closing Strategies
  • Relationship Building
  • Cold Calling
  • Contract Negotiation
  • Interviewing Clients

Accomplishments

  • Won sales competitions for highest performance in closing deals and exceeding sales metric
  • Regularly exceed weekly sales quota by 130%
  • Conducted phone interviews to assess applicants relevant knowledge, skills, experiences and aptitudes
  • Used Microsoft Excel and Google Sheets to develop prospect tracking spreadsheets.

Additional Information

Advanced knowledge in Salesforce (TR), Sense (texting platform), Vonage, Microsoft Office Applications (Outlook, Word, Excel, and PowerPoint) Spanish (conversational knowledge with professional application), Japanese (basic knowledge), LiveChat

Timeline

Event Consultant /Sales Development Representative

Whova
07.2024 - Current

Senior Healthcare Recruiter

Host Healthcare
07.2022 - 07.2024

Communication Sales Specialist

Cognella Academic Publishing
08.2019 - 06.2022

Sales Coordinator

Cognella Academic Publishing
03.2018 - 08.2019

Digital Media Producer

NBCNews
01.2016 - 01.2018

Weekend Editor

Times Of San Diego
08.2015 - 07.2017

Bachelor of Arts - Communication

University of California

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Cassia Pollock