Casside Butler
Charlotte,NC
Summary
Social Media Manager with 5+ years of experience in building brand awareness, increasing followers, and partnering with top influencers through cohesive digital strategy. Proven record of success in optimizing brand visibility and driving conversions through content development, data analysis, and cross-functional leadership. Proficient in Hootsuite, video production, influencer outreach, and trend analysis. Excels at interpersonal communication, leadership, and adaptability to drive successful campaigns and build strong stakeholder relationships.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Content Manager
Charlotte Regional Business Alliance
Charlotte, NC
01.2024 - Current
- Led content strategies resulting in a 162% increase in LinkedIn impressions and a 3.2% rise in engagement.
- Developed and implemented an effective Instagram platform strategy, resulting in a significant increase of 1,011 followers and a high engagement rate of 7.96% within an 8-month period.
- Managed and executed successful email marketing campaigns on a weekly basis, resulting in increased event engagement and investor involvement.
- Achieved a 13% rise in web traffic by implementing data-driven optimization strategies with affiliate links and trackable codes.
- Boosted user engagement and positively impacted brand perception by curating innovative content on all social media platforms.
- Managed successful partnerships with influencers to enhance brand visibility on various social media platforms.
Membership and Events Marketing Manager
Asheboro Randolph Chamber of Commerce
Charlotte, NC
- Developed a comprehensive marketing plan, resulting in a 3% increase in membership growth and higher event attendance.
- Implemented targeted social media and email marketing strategies, resulting in a 13% increase in weekly newsletter open rates.
- Analyzed event metrics and membership trends, resulting in refined marketing strategies that increased event attendance by 15% and improved member retention.
- Utilized comprehensive channel strategy, creating Instagram Reels to effectively share event highlights, weekly updates, and BTS content. This resulted in a 2.31% increase in follower engagement and fostered a more active online community.
Social Media & Digital Marketing Consultant
Randolph Community College
Asheboro, NC
- Managed content for 6 clients across social media, increasing sales by 16% and brand awareness by 9% through targeted campaigns
- Guided entrepreneurs in brand development, aiding successful market entries with growth in customer base within the first quarter
- Collaborated with clients to enhance creative strategy and online presence, expanding digital footprint and driving a 6% increase in web traffic
- Provided strategic advice to small business owners, improving brand visibility and increasing customer reach.
Education
B.S Communications - Mass Media
East Carolina University
08.2018
Skills
- Content Development
- SEO Optimization
- Hootsuite
- Social Listening
- Trend Analysis
- Influencer Outreach
- Brand Development
- Adobe Creative Suite
- Analytics and Reporting
- Photography and Videograpy
- Community Management
Certification
- Hootsuite Academy | Hootsuite
- Social Media Marketing | Hubspot
References
Tanya Mendis, VP of Communications and Marketing, Charlotte Regional Business Alliance
Timeline
Content Manager
Charlotte Regional Business Alliance
01.2024 - Current
Membership and Events Marketing Manager
Asheboro Randolph Chamber of Commerce
Social Media & Digital Marketing Consultant
Randolph Community College
B.S Communications - Mass Media
East Carolina University
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