Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Cassidy Belville

St. Petersburg, St Petersburg,USA

Summary

Enthusiastic marketer with a specialty in digital and field efforts. Eager to contribute to team success through hard work, attention to detail, and excellent organizational skills. In-depth understanding of demand generation and program development with training in various marketing automation tools.

Overview

6
6
years of professional experience
4
4
Certification

Work History

Digital Marketing Manager

Provenir
Remote, NJ
08.2021 - Current
  • Strategized, developed, and managed paid digital tactics including PPC, SEO, social media, and marketing automation
  • Managing 50k+ monthly budget resulting in 300K MRR
  • Implemented multi-funnel campaign strategy across display and search platforms resulting in new pipeline
  • Build unique audience segments for marketing campaigns to reach target accounts
  • Regular reporting on all digital activities, ROI, MRR, and optimized for best results
  • Improved page content, keyword relevancy and branding to achieve SEO goals.
  • Manage organic and paid social media
  • Collaborate with agencies, partners, and vendors to grow brand equity
  • Perform rigorous A/B testing improving conversion rates on landing pages and ads
  • Website management

Digital Marketing Specialist

Spinnaker Support
Greenwood Village, Colorado
07.2018 - 08.2021
  • Oversaw website rebuild and branding project
  • Conducted regular KPI analysis and performance evaluation presented to C-level executives quarterly
  • Manage a $1.3-million-dollar digital marketing budget efficiently
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement
  • Managed digital projects from initial concept through final implementation and live monitoring
  • Managed SEM agencies to meet goals and improve CTR and conversion
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements

Marketing Coordinator

Spinnaker Support
Greenwood Village, Colorado
10.2016 - 07.2018
  • Created press releases, blogs, and website copy
  • Organized logistics for marketing and proposal strategy meetings
  • Managed all organic and paid social media marketing efforts
  • Built and refined target audiences using Salesforce, ZoomInfo, 6sense, and Pardot databases
  • Continuous marketing research to stay up to date with industry trends
  • Launched employee advocacy program increasing organic brand engagement by 73%
  • Synthesized current business intelligence data to produce reports and recommend changes
  • Oversaw keyword strategy and made recommendations

Education

Bachelor of Science - Marketing

University of Colorado Denver
Denver, CO
12.2019

Skills

  • Search Engine Optimization (SEO)
  • Pay-Per-Click Marketing (PPC)
  • Salesforce
  • Pardot
  • Office Suite (Word, Excel, PowerPoint, etc)
  • Google Suite (Doc, Sheets, ShareDrive, etc)
  • Google AdWords
  • Bing Ads
  • Google Analytics
  • Budgeting and Allocation
  • Trade Show Coordination
  • Strategic Planning and Alignment
  • Social Media Management
  • Campaign Performance Tracking

Certification

Google Analytics Certification

Google AdWords Certification

Bing Ads Certification

Salesforce and Pardot Automation

Timeline

Digital Marketing Manager

Provenir
08.2021 - Current

Digital Marketing Specialist

Spinnaker Support
07.2018 - 08.2021

Marketing Coordinator

Spinnaker Support
10.2016 - 07.2018

Bachelor of Science - Marketing

University of Colorado Denver

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Cassidy Belville