Cassidy Booth
Charlotte,NC
Summary
Experienced Marketing & Advertising Manager with a strategic, data-driven approach. Specializes in creating impactful campaigns across multiple digital platforms. Demonstrated success in managing multi-million-dollar budgets, driving online sales growth, and leading cross-functional initiatives. Proficient in e-commerce marketing, CRM optimization, and fostering collaborations with major retailers and agencies to achieve business growth objectives.
Overview
6
6
years of professional experience
Work History
E-Commerce Manager
TTI Floor Care
07.2023 - Current
- Increased omnichannel sales through targeted e-commerce marketing strategies for 3 brands.
- Managed a $14.7M digital media budget across Sponsored, Display, Social & Awareness campaigns.
- Executed A/B tests to refine PDP content and increase conversion.
- Led collaboration with Amazon, Walmart, Target & The Home Depot media teams.
- Oversaw agency partnerships while also executing on-site media hands-on.
Customer Re-engagement Coordinator
TTI Floor Care
05.2022 - 07.2023
- Led strategy and execution for 3 brands' email & SMS marketing.
- Owned full campaign lifecycle and post-campaign analysis.
- Integrated CRM, email, and loyalty program tools for effective segmentation, messaging, and conversion.
Event Marketing Specialist
Techtronic Industries
11.2021 - 05.2022
- Managed the top-performing Home Depot store in the territory - 2+ events a week
- Negotiated vendor partnerships to increase in-store placement and ROI.
- Delivered outstanding customer service during activations.
Management Assistant
Enterprise Rent-A-Car
11.2019 - 06.2021
- Delivered high-level customer service, resolving escalated issues.
- Trained 5 new hires on sales and operations.
- Managed a fleet of 50+ vehicles across multiple branches
Education
Bachelor of Science - Marketing
Western Kentucky University
Bowling Green, KY01.2019
Skills
- Digital Advertising Strategy
- E-commerce & Retail Marketing
- Campaign & Budget Management ($147M)
- Amazon, Walmart, Target, The Home Depot Platforms
- Agency Collaboration
- Email & SMS Marketing
Timeline
E-Commerce Manager
TTI Floor Care
07.2023 - Current
Customer Re-engagement Coordinator
TTI Floor Care
05.2022 - 07.2023
Event Marketing Specialist
Techtronic Industries
11.2021 - 05.2022
Management Assistant
Enterprise Rent-A-Car
11.2019 - 06.2021
Bachelor of Science - Marketing
Western Kentucky University
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