Cassidy Brooks
Oviedo,Fl
Summary
Proven Marketing Automation Specialist with a track record of enhancing email campaign performance for AssuredPartners. Excelled in A/B testing and CRM integration, boosting lead nurturing efforts. Skilled in HTML/CSS and known for exceptional communication abilities. Demonstrated leadership in guiding teams towards achieving branding objectives and revenue growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Automation Specialist
AssuredPartners
Orlando, FL
05.2023 - Current
- Monitored key performance metrics such as open rate, click-through rate, bounce rate, unsubscribe rate.
- Designed email templates using HTML and CSS coding techniques.
- Performed A and B testing of subject lines, copywriting, visuals and call-to-action buttons.
- Ensured compliance with CAN-SPAM regulations in all email campaigns.
- Worked closely with design teams to develop creative concepts for emails that meet branding objectives.
- Provided training sessions on how to use tools such as Salesforce or Marketo for efficient lead management.
- Assisted in developing automated workflows using marketing automation software tools like Marketo or Eloqua.
- Integrated CRM databases with third-party platforms such as Salesforce, Marketo, Eloqua for effective lead nurturing campaigns.
Business Development Representative
CoAdvantage
Orlando, FL
07.2022 - 05.2023
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Set up potential client contacts, cultivated relationships and followed through on service needs.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.
Assistant Manager
Ventura Country Club
Orlando, FL
10.2020 - 07.2022
- This job included becoming proficient in Pos systems and performing end of day sale’s reports
- I was also tasked with the monthly inventory procedures
- I oversee and assist with banquet food and beverage functions, giving direction and training to service staff when needed
- Trained and acclimated new servers to restaurant's culture and operations.
- Managed opening and closing duties to facilitate restaurant operations.
- Organized schedules, workflows and shift coverage to meet expected business demands.
- Received and reviewed candidate resume and job application submissions to approve or deny applicants for initial interviews.
Education
MBA - Business Administration
University of Central Florida
Orlando, FL05-2027
Bachelor's Degree -
University of Central Florida
Orlando, FL05.2021
Skills
- Efficient in Microsoft Office
- Effective Written/Verbal Communication
- HTML and CSS coding
- Performance Metrics Reporting
- Proficient in Marketing Automation
- A and B testing
- CRM software (Salesforce & Marketo)
- Adobe creative cloud
- Targeted Campaign Execution
- UTM Building
Accomplishments
- President’s Honor roll certificate- May 2020
- Dean’s list- December 2019
Certification
- Hubspot Email Marketing Certification
- Google Digital Marketing and E-commerce Certification
Timeline
Marketing Automation Specialist
AssuredPartners
05.2023 - Current
Business Development Representative
CoAdvantage
07.2022 - 05.2023
Assistant Manager
Ventura Country Club
10.2020 - 07.2022
Bachelor's Degree -
University of Central Florida
- Hubspot Email Marketing Certification
- Google Digital Marketing and E-commerce Certification
MBA - Business Administration
University of Central Florida
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